Jeffrey L. Gardner Email and Phone Number
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Product strategy | Senior Leadership | Product Management | Product marketing | Real estate business owner | MBA degreeI am a highly accomplished product management and marketing professional with over 30 years of experience and a proven track record of setting successful strategic direction, leading high-performing teams, and managing the life cycle of profitable products and services across various industries, including digital banking, financial services, information technology, consumer products, personal coaching, and direct sales. I have successfully driven growth and innovation at companies ranging from Internet startups to Fortune 100 corporations.I hold a Master of Business Administration (MBA) degree and am certified as a Six Sigma Green Belt, as well as a Scrum Alliance Product Owner and Scrum Master. My leadership is marked by exceptional planning, collaborative teamwork, analytical, presentation, and communication skills, underpinned by a relentless passion for excellence, continuous improvement, and delivering exceptional customer experiences.In addition to my corporate career, I have over 20 years of successful experience in owning and operating a real estate and property management LLC, demonstrating my versatility and business acumen.Key skills and specialties include: • Leading product portfolio strategy and management • Driving new product development and strategic partnerships • Conducting competitive and market analysis • Capturing the voice of the customer and executing product marketing • Developing business cases and crafting product positioning and messaging • Conducting customer research and defining products • Formulating and executing marketing strategies • Demonstrating critical thinking and problem-solving abilities • Negotiating favorable contracts and delivering dynamic presentations • Performing financial analysis and reporting with budget and P&L responsibility • Developing and managing staffMy commitment to excellence and critical thinking, combined with my ability to deliver measurable business value, make me a strong contributor in achieving company goals and enhancing customer satisfaction.
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Svp | Director, Digital Banking ServicesZions Bancorporation May 2011 - PresentSalt Lake City, Utah, UsAs the product leader of the bank’s retail digital banking channel, I am responsible for crafting and executing a strategy that delivers best-in-class experiences and services to small business, affluent, and consumer segments. I provide thought leadership and ensure strategic alignment across the Bancorp’s six affiliate banks, while leading a high-performing product management and enterprise readiness team of seasoned professionals.I build and present compelling business cases to the executive leadership team, securing funding for strategic initiatives by demonstrating business and customer value. I track and report key performance indicators to align product strategies with company objectives and the needs of affiliate banks. My role also includes evaluating, negotiating favorable contracts, and managing partnerships with vendors, and collaborating with a broad range of stakeholders to enhance processes.I direct customer messaging, product positioning, and pricing strategies. I’ve established repeatable product management practices using Agile and SAFe methodologies to optimize efficiency and productivity. My team and I successfully completed a strategic five-year initiative to select a new vendor and migrate our legacy online and mobile banking applications to a modern digital banking platform. This effort resulted in our bank being recognized by Javelin Research as the “most improved” bank for mobile banking.
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Vice President Of MarketingIq Technologies Sep 2009 - Feb 2011I led the creation and execution of the company’s marketing strategy, applying an analytical and metrics-driven approach to build civic awareness for politics. Using search marketing, social media, public relations, online advertising, email marketing, event marketing, and affinity programs, I successfully generated 150 million impressions, 130,000 unique visitors, and achieved a 10% user conversion rate from a social media PPC campaign.In addition to marketing, I managed several of the company’s startup operations, including developing financial proformas and budgets, establishing capital structures, negotiating favorable partner agreements, and designing sales compensation structures. I also assisted the founder in writing the business plan, pitching to angel investors, and raising $3 million in capital.
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Director Of Product DevelopmentProsper Jul 2006 - Sep 2009Provo, Ut, UsI was responsible for developing and growing Prosper’s wealth-building curriculum and related product lines, including real estate, stock trading, entrepreneurship, e-commerce, and financial planning programs. I led a high-performing team of product managers, digital media specialists, instructional designers, creative designers, and inventory/supply chain managers.By repositioning products to better align with the target market, adjusting pricing strategies, and refining the roadmap, I increased product sales by 100% and improved gross margin by 15% within two years. I developed the company’s first pricing strategy model and comprehensive product P&L.Collaborating with sales and marketing, I created targeted lead-generation products and programs. I also negotiated favorable deals and cultivated relationships with third parties and strategic partners. Additionally, I managed the back-end fulfillment of over 300 SKUs, overseeing inventory management, product sourcing, purchasing, packaging, allocation, shipping, and disposal of obsolete materials. -
Senior Product Line ManagerNu Skin Enterprises Jun 2005 - Jul 2006Provo, Utah, UsI spearheaded the development and growth of the Photomax.com product line, creating sound business cases and translating the voice of the customer into actionable business requirements. By analyzing competitive landscapes, establishing product positioning, defining personas, designing user interfaces, and setting product requirements, I created multi-generation product roadmaps and directed all development, marketing, and launch efforts.I also researched and built strategic relationships with fulfillment partners, growing the product line from 20 to over 75 output products in one year. Photomax.com generated 10,000 new distributors, topped U.S. bonus pools, and became Nu Skin’s largest commission generator and direct sales product within eight months. -
Senior Manager, Product DevelopmentGe Capital May 2004 - Jun 2005Norwalk, Ct, UsI developed, launched, and marketed GE’s first stored value card product line, directing all stages of the product development life cycle using Six Sigma methodologies. I managed cross-functional project teams and created a comprehensive business plan that included strategic objectives, customer value propositions, project scope, roadmaps, competitive analysis, performance metrics, and financial benefits.I also built and managed relationships with GE’s strategic vendors and processors, presented weekly project updates to executive leadership, and co-presented the product line to prospective clients with the Business Development team. Through this role, I achieved Six Sigma Green Belt certification. -
Director Of Wireless Products; Senior Product Marketing ManagerFranklincovey Aug 1998 - Jan 2004Salt Lake City, Ut, UsDirector of Wireless Products [July 2001 - January 2004]Senior Product Marketing Manager [August 1998 - July 2001]I planned and launched a new wireless product line initiative, setting the strategy for product mix and overseeing pricing, product positioning, marketing campaigns, and distribution channels. I managed partner relations with wireless carriers and grew revenue from zero to $3 million in two years.I directed multi-channel product marketing efforts for the technology and handheld planner business, conducting industry research to understand target markets, buyer behaviors, and trends. I managed a team responsible for tradeshows, collateral, public relations, and the company’s monthly newsletter content. Under my leadership, revenue increased from $10 million to $80 million in three years.I established and managed a $1 million marketing budget and directed marketing communications, executing strategic marketing programs and creating packaging, media buys, advertisements, promotions, point-of-sale materials, retail store signage, direct mail, email, web banners, landing pages, and sales incentive programs. I also managed the financials, product line P&L, and sales forecasts, presenting them to executive management. Additionally, I oversaw the publication of a 40-page product catalog from content creation to distribution. -
Senior Marketing ManagerAmerican Express May 1997 - Aug 1998New York, Ny, UsI developed and executed the marketing strategy for the Travel Funds distribution channel, growing revenue from $2 million to $8.5 million in one year. I assisted the Vice President in creating business cases and financial models to demonstrate business viability.I managed a team responsible for developing sales materials and incentive programs, and I created customized and co-branded marketing programs with strategic partners to boost channel awareness, drive purchases, and increase sales. Additionally, I collaborated with advertising agencies to launch direct mail and advertising campaigns, and I oversaw the content and production of a quarterly customer newsletter. -
Senior Product Manager; Product Manager; Product SpecialistExperian Jan 1987 - May 1997Costa Mesa, Ca, UsSenior Product Manager [June 1992 to May 1997]Product Manager [July 1988 to June 1992]Product Specialist – [January 1987 to July 1988]I managed the full product life cycle for multiple product lines, including credit scoring services, fraud, collections, bankruptcy, new accounts, and account monitoring. I set the vision and strategy, wrote comprehensive product requirements, and collaborated with Business Analysts to translate those requirements into technical specifications. Over my tenure, I grew the collective product line revenue from $10 million to $50 million.I initiated and championed a new idea across the organization, developed the business plan, and product-managed the initiative. This led to the creation of an industry-first bankruptcy notification product, which generated $5 million in sales revenue in its first year and earned me “top-performer” recognition across the company. I also trained sales teams on product features and worked with Marketing to develop and launch sales materials, marketing assets, and promotions.
Jeffrey L. Gardner Skills
Jeffrey L. Gardner Education Details
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Westminster UniversityEmphasis: Strategy & Finance -
Metropolitan State University Of DenverComputer & Management Science
Frequently Asked Questions about Jeffrey L. Gardner
What company does Jeffrey L. Gardner work for?
Jeffrey L. Gardner works for Zions Bancorporation
What is Jeffrey L. Gardner's role at the current company?
Jeffrey L. Gardner's current role is SVP | Director, Digital Banking Services.
What is Jeffrey L. Gardner's email address?
Jeffrey L. Gardner's email address is je****@****orp.com
What is Jeffrey L. Gardner's direct phone number?
Jeffrey L. Gardner's direct phone number is +180184*****
What schools did Jeffrey L. Gardner attend?
Jeffrey L. Gardner attended Westminster University, Metropolitan State University Of Denver.
What are some of Jeffrey L. Gardner's interests?
Jeffrey L. Gardner has interest in Education, Environment, Health.
What skills is Jeffrey L. Gardner known for?
Jeffrey L. Gardner has skills like Product Management, Strategic Partnerships, Marketing Strategy, Product Marketing, Product Development, Team Building, Competitive Analysis, Management, Online Advertising, Project Planning, Leadership, Marketing Communications.
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