Jeff L. Herrmann Email & Phone Number

United States

United States

London, Gb

As a Global Client Leader at Kantar, I am responsible for driving growth and delivering exceptional value to our clients by leveraging data-driven insights and developing innovative research solutions. My role encompasses a broad range of responsibilities, including:Client Relationship Management: Build and maintain strong, long-lasting relationships with key global clients, acting as a trusted advisor and strategic partner to help them achieve their business goals.Marketing Analytics Strategy: Develop and implement data-driven marketing strategies, utilizing advanced analytics techniques to uncover actionable insights, optimize marketing efforts, and maximize ROI for our clients.Cross-Functional Collaboration: Work closely with internal teams such as research, analytics, consulting, and sales to ensure seamless delivery of high-quality, customized solutions that address our clients' unique needs and challenges.Thought Leadership: Stay abreast of the latest industry trends, technologies, and best practices, sharing knowledge and insights through thought leadership pieces, presentations, and industry events to further elevate Kantar's position as a leader in the market research and analytics space.Business Development: Identify and pursue new business opportunities, creating tailored proposals and pitches that demonstrate Kantar's ability to drive growth and deliver value for prospective clients.Team Leadership & Mentorship: Foster a supportive and collaborative environment within the team, providing guidance, mentorship, and professional development opportunities to help team members reach their full potential.By combining my passion for analytics with a client-centric approach, I am dedicated to helping our clients unlock the full potential of their marketing efforts and achieve outstanding results.

Youngstown, Ohio, Us

MMM is a boutique investment and advisory firm concerned with the creative, financial and analytical decisions required to help business leaders and brands drive digital transformation to accelerate sales. We leverage our expertise in Salesforce, Hubspot, Content Marketing, sales process design, marketing automation technology, and LinkedIn social selling to design sales acceleration models and build go-to-market strategies that meet the unique needs of each client partner.Drove the digital transformation of a 36-year old print publisher by expanding multimedia, custom content, information and subscription services. Achieved 24.6% growth in 2020.Through our sales acceleration services, a key advisory client achieved 126% of revenue goal with a 5X increase in connect rates with qualified leads. We transitioned from traditional lead generation methods to social selling and market research tactics. This strategy supported a successful exit to a strategic buyer.

Cleveland, Ohio, Us

Fathom is a performance marketing agency delivering SEO, SEM and email marketing automation programs. I served as the champion of Fathom’s growth and innovation strategy with a focus on the following areas: Audits, Strategy and New Business pitches.New Business Development: led team of 12 to research, prospect, engage and secure relationships with new logos (ideal clients) across 5 vertical markets including SaaS technology brands, healthcare, retail/consumer brands, B2B, and higher education.Social Selling Strategy: facilitated training and education workshops focused on leveraging social media platforms to scale relationships and revenue.Demand Generation: designed strategy and implementation programs leveraging tools like Marketo and Salesforce to drive aligned sales and content marketing programs to build a strong pipeline of prospects.Content Marketing: Developed content marketing strategies to build audiences that deliver returns over time. Publisher and Showrunner for audience building content brands Creating Your Unfair Advantage and Scale Your Charisma.Strategy Workshops: topics of sales and marketing alignment, social selling, video communications, content marketing, marketing transformation, nurture marketing and marketing automation.Developed models and frameworks to drive sales and marketing growth strategy by leveraging content, technology and dataCRM and Sales Process Design: support development of prospecting strategies, messaging and prospect communications, sales automation technology integration, Salesforce.com reporting infrastructureRevenue Analytics and Sales ForecastingNew Product Innovation and Incubation

New York, Ny, Us

Armed with a portfolio of SaaS research/analytics tools, I collaborated with Nielsen's enterprise media and agency clients including Turner, Time Warner, Hulu, Disney, Fox, Publicis, WPP, Omnicom and IPG to develop and implement strategies to drive audience engagement and revenue growth from online, mobile and social media platforms. Developed global commercial strategy for online video measurement and analytics SaaS product to drive investment in online video streaming resulting in profitable growth for Nielsen's clients.

New York, Ny, Us

Drove market development of Nielsen’s mobile media measurement and analytics services in the EMEA region. Partnered with leading mobile network operators like Vodafone and Deutsche Telekom, the GSMA, media companies and advertising agencies towards developing business models and metrics to support mobile media advertising across Europe. Managed partnership with CTIA for SMS monitoring and compliance service.

New York, Ny, Us

Launched Nielsen GamePlay Metrics to provide the video game and media industry visibility into gamer audiences and the in-game advertising market. Structured and managed strategic alliance with Sony Computer Entertainment to create advertising business model and innovative methods to measure gaming and content consumption on connected consoles.Launched Nielsen's foray into mobile media measurement prior to the acquisition of an industry leading telecommunications research firm.

New York, Ny, Us

Drove the strategic planning process for the media measurement and information group. Conducted due diligence on acquisition targets and potential business partners.

New York, Ny, Us

Managed conversion of mature geo-demographic targeting software program to a SaaS product. Overhauled pricing, positioning, sales channels, promotion and competitive analysis.

New York, Ny, Us

Launched Nielsen//NetRatings Internet audience measurement sales and client services in the Central US territory to help publishers, advertisers and agencies value and measure the emergence of the Internet as an advertising platform.

Mba, Finance And Economics

Ba, College Of Arts And Sciences