Jeff Li Email & Phone Number

New York, NY, US

New York, New York, US

• Led the digital revenue transformation of TIME by growing audiences and inventory to scale existing digital businesses and launching new revenue streams.
• Modernized TIME’s ad tech stack and increased ad impression volume, significantly growing programmatic revenue.
• Led the company's entry into the commerce market, quickly establishing an authoritative position in personal finance, consumer products, and online coupons.
• Rolled-out new ad solutions and implemented tools to measure and drive digital ad engagement metrics beyond industry standards.
• Oversaw the creation and monetization of TIME’s contextual and behavioral targeting solutions.
• Launched TIME's FAST channel.

Brooklyn, NY, US

• Second largest live, global presentation series behind TED Talks.
• Expanded live streaming activities and online video distribution.

New York, New York, US

• Implemented operational plans and performance tracking procedures to accelerate growth, including deployment of OKRs and KPIs.
• Worked on deals to source content, fund production, generate revenue from rights sales, and expand distribution. including partnerships with NBCUniversal, WarnerMedia, Axel Spinger (Awin), Disney, Viacom, etc.
• Supported growth and product initiatives to increase significantly user engagement, conversion and retention.
• Oversaw financial reporting, budgeting, legal, and staffing activities.
• Assisted in raising millions of dollars in venture capital financing.
• Major title releases based off franchise IP, such as Marvel’s Thor and Orphan Black.

New York City, NY, US

• Launched and led new enterprises for USA, SYFY, and Chiller TV networks with full P&L responsibility.
• Turned around the loss-making Ventures group into a profitable portfolio of businesses.
• Led USA/SYFY's efforts to develop OTT services and partnerships.
• Launched and ran SYFY Films and Chiller Films, both of which place original genre movies into limited theatrical release and day-and-date nationwide VOD/EST release.
• Relaunched G4 as online publisher of stories and features for gaming enthusiasts.
• Closed first deal to release SYFY's first paid virtual reality game.

New York City, NY, US

• Evaluated and executed business launches, M&A transactions, investments, divestitures and strategic partnerships.
• Originated and co-lead the $110.0 million majority buyout Bigpoint GmbH.
• Supported the launch of the National Broadband Company and subsequently bought out affiliate equity owners to contribute the asset into Hulu.
• Assisted with the $4.0 billion senior notes offering for NBC Universal in connection with Comcast’s majority buyout.
• Completed licensing agreements between NBC News and Westwood One Radio Networks.
• Supported multi-million dollar series B/C investments in various start-ups, including Trion World Network and IGA Worldwide.

Hamburg, DE

• Oversaw Bigpoint executive team and company strategy, helping to grow the company into a leading global video game publisher with over 1,000 employees and substantial operating profit.

• Member of founding executive team charged with launching the nation’s first 24/7 cable network devoted to casino gaming events and lifestyle.
• Executed partnerships, built financial models, evaluated new media opportunities, prepared investor and distribution materials, conducted affiliate sales meetings.

Culver City, CA, US

• Performed financial and business risk analyses of digital media and communications partners.

Santa Monica, CA, US

• Supported the analysis and development of short-term and long-term strategic plans involving digital media management and post-production facilities.

Mba

Ba, Economics And Operations Research