I work with business owners and entrepreneurs in coaching that focuses on their talents and strengths for greater productivity and profitability in their business. I do with by using the Gallup Builder Talent 10 and StrengthsFinder tests. I work one - to- one with management, along with the staff in identifying their business talents and how to communicate effectively in their strengths.

I have always seen my self as a coach and strategist. I wasn't sure how to use those two things until I discovered coaching as a way to funnel my energies correctly. As my coaching skills were being developed I partnered with people that could do things I wasn't talented at. I have now taken what I learned from being a Gallup Trained in builder talent to identify this same thing for others. I take my practical experience and pair it with the science to help business leaders. I identify your business intuitions and see how they align to building a successful business.

The MAC Group is your marketing manager, your business ally, and not another advertising company that receives commissions on how much you buy. 

Why are you marketing your business?Are you marketing to your ideal target audience?

Do you know how they prefer to be marketed to?What are you doing to manage your current and potential customers?

Small businesses are contacted by advertising sales reps daily. Online marketing companies have only increased this distraction for a business owner, as every advertising company wants to sell you the next best thing in online marketing. What works? What doesn’t? 
After working for a Fortune 50 advertising company for the past decade, I realize how critical it is for small businesses to have a dedicated individual to market their business effectively. Unfortunately, most small business owners don’t have this critical role established within their business, for a number of reasons. Ultimately, I have found that the most common reasons are related to one thing: COST!

The MAC Group is an advertising consulting firm that partners with small to medium size businesses to help them make smarter advertising decisions and create more effective ad campaigns across the board. In some cases, we take over 100% of their marketing by retaining us as their Virtual Marketing Director. Regardless of the type of relationship we establish with each other, you can think of us as your advocate, a mediator, a “shield” so to speak. We truly have your best interest in mind, as we approach every detail with an unbiased opinion…amazing how that happens since we aren’t being paid commission like your current advertising “consultants”.

You started your business because you were no doubt great at what you do. We are just like you, only the strengths that energized us to start our consulting firm is your gain. Our focus is to have a set advertising strategy that you can follow and track the success.

Worked with YP customers to ensure their advertising program is delivering leads properly and returning maximum value on their investment. Responsible for managing to quarterly/annual budgetary targets & increasing year over year customer retention.Managed customer accounts in a leads targeted program that focused assuring calls from their advertising. Responsible for adding the proper advertising to hit targets. Had regular updates with both account managers and customers to inform them of the performance. * Help account manager to add customers into the performance program * Grew the customers in the performance program by over 300% * Increased the managed revenue to over $4.8 million from just over $1.2 millionMonitored account worth over $5,000,000 in advertising

Prospecting new business and company provided leads face-to-face for the purpose of selling our Internet and print advertising products.
Consulting with businesses to obtain pertinent information about the business itself, potential markets, problems faced in doing business, current advertising and results from it. Discusses role of Internet advertising in attracting new customers and retaining clientele.
Preparing sample visuals and value proving background information, as basis for recommending advertising programs customized to meet the needs of each business.

Achievements:

Managed in excess of $1,000,000 annual advertising dollars.
Organized and lead numerous sales training sessions for entire office. 
Consistently recognized as a strong peer leader.* Google Certified Media Manager* Created and maintained relationships with existing and new business* Learned and effectively sold broad range of complex and rapidly changing suite of media products via consultative sales technique* Customized advertising packages based on thorough needs analysis and return on investment* Managed large book of business and met directly with decision makers in a diverse range of industries * Prospected and generated sales via cold calls* Negotiated and executed detailed contracts* Circle of Care winner which in the to 5% of net sales nationally

Primary sales focus was T1, T3, DSL, and ISDN services. Was also responsible for collocation, shared, and dedicated hosting for 4 hosting centers. Sales region consisted of 21 States through out the Southeast and Midwest. Cold calling sales for Internet services, and hosting services to medium to large companies. Contacted medium to large companies for high speed internet services, T1, T3, DSL, and ISDN. Was also responsible for collocation, shared, and dedicated hosting for 4 hosting centers. Sold services in 21 States through out the Southeast and Midwest. Cold called new businesses daily a long with adding services to existing customers.