As Senior Director of Optimization, Jeff works directly with clients, and also manages and mentors SiteTuners’ internal Optimization and Traffic Acquisition Teams, helping our Directors of Optimization and Paid Media team in developing strategy and optimization techniques for clients.Jeff is a conversion rate optimization expert, entrepreneur, speaker, and seasoned veteran of the digital space, with more than 18 years of experience in all aspects of online marketing. With a strong background in e-commerce, paid media, SEO, and social media, he is able to develop and optimize the complete user journey, turning users into customers, and ultimately advocates for brands.Jeff joined SiteTuners in 2018, when Sitetuners acquired his paid media company, Rougarou Studios, which he started after transitioning from a decade with BBQGuys.com as the Director of Marketing, where his duties included management of the Conversion, Content, and Traffic Acquisition teams, overseeing the Pay-Per-Click, Search Engine Optimization, Email, and Social strategies and discovering new avenues for driving revenue to the e-commerce websites. Bringing a strong leadership background and a passion for digital marketing, Jeff is an advocate for his customer’s customers, and looks to bring innovative ideas and techniques to help improve their experience, and through this, his customer’s bottom line.
Listed skills include Seo, Online Marketing, Sem, Ppc, and 25 others.