Jeff Macgregor Email & Phone Number

We put our clients environmental initiatives more in front of the customer, in a language they understand leading to increased sales and brand recognition.

• Responsible for managing the overall design of retail concepts including development of the strategy and graphic communications hierarchy for clients in the mass merchandising, beverage, quick serve, and retail leasing.
• Key roles included presenting recommended concepts and final designs to Senior Executives, up-selling additional strategic and creative services and generating new business. Typically up sold an additional 50% of.

• Directed the physical creation of Retail space including the design and sourcing of exterior and interior signage/finishes and fixturing for Second Cup cafes, Rogers Plus Superstores and International Dairy Queen..
• Using retail expertise up sold packaging concepts to clients in the cosmetic and food categories that resulted in 25% more facings on shelf for key retailers such as Shoppers Drug Mart, Wal-Mart and Loblaws.

• Primary contact in the development, branding and execution of merchandising programs for Loblaws stores such as the President’s Choice Financial “P.C. Points” customer loyalty kiosk which linked customer banking.
• Directed the design and implementation of 35 in-store banking kiosks for CIBC National Bank to introduce services in selected California, Colorado and Florida grocery stores within a 3 month timeframe.
• Key client contact for developing new fast food franchise concepts, revitalizing convenience store brands and launching new in-store merchandising partnerships for retail clients in the United States and Canada.

• Provided management leadership and creative inspiration to the Merchandise Planning Department while working with Wal-Mart V.P.’s and related vendors to create merchandise plans and store fixture designs for over 15.
• Ability to successfully manage the U.S. parent company interests in order to balance overall company direction with Wal-Mart Canada Inc.’s strategic initiatives.
• Responsible for managing Construction, Real-estate, external Architects and tenants such as McDonald’s, TD Canada Trust, Portrait Studios and Travel Agencies in order to provide each Wal-Mart store with the most.
• Selected by Wal-Mart International as a store planning transition team member to work in Germany for 3 months and establish layouts for Wal-Mart Supercentre store designs.