- Led the design and user research teams through the real estate downturn, raising team culture by 65pts (measured through NPS) while navigating two rounds of layoffs- Established a new design system which was the single biggest needle-mover on engagement and conversion launched in 2022, and was referenced in multiple earnings calls- Identified and drove an overhaul of the job architecture and salary guidance to align to address recruiting struggles and a leaky retention bucket while… Show more - Led the design and user research teams through the real estate downturn, raising team culture by 65pts (measured through NPS) while navigating two rounds of layoffs- Established a new design system which was the single biggest needle-mover on engagement and conversion launched in 2022, and was referenced in multiple earnings calls- Identified and drove an overhaul of the job architecture and salary guidance to align to address recruiting struggles and a leaky retention bucket while offsetting costs through increased remote hiring in less expensive markets Show less

Advised CEO and leadership team, focused on product development and leadership.

- Scaled the organization (comprised of product design, user research, brand design, content strategy, and creative production) from 22 to 60 while incorporating new design operations and design technology disciplines- Led the team through the onset of the global pandemic, civil unrest, and rapidly fluctuating job market with negligible regrettable attrition - Introduced and launched a unified navigation system, page layout library, and design system

- First design hire and US-based employee number 15- Built a 30 person design and research organization with teams in Los Angeles, Lithuania, Australia, and Columbia - including establishing all roles, architectures, pay scales, etc.- Introduced a new global brand identity and standards- Led a collaboration between user research and machine learning to develop a market segmentation that combined both psychographics and observable system behaviors - Led the design of products… Show more - First design hire and US-based employee number 15- Built a 30 person design and research organization with teams in Los Angeles, Lithuania, Australia, and Columbia - including establishing all roles, architectures, pay scales, etc.- Introduced a new global brand identity and standards- Led a collaboration between user research and machine learning to develop a market segmentation that combined both psychographics and observable system behaviors - Led the design of products that helped earn the company exclusive contracts with the NCAA and NBA Show less

- Led 15-person organization of interaction, industrial, and visual designers- Began as a principal designer, stepped in as interim director, promoted due to success in role- Design and research lead for wireless charging, wireless docking, and perceptual computing programs - including the design of concept products that were sold and relabeled under HP’s label

- Designer for the credit report, credit alerts, and all other post-conversion user experiences for both Experian and white-label brands (including American Express)- Named on the patent for the design of the “score planner” which allowed users to predict changes to their credit scores, a now ubiquitous tool in the industry- Primary researcher for the first usability tests, customer satisfaction surveys, and in-depth interviews in the company’s history