Jeff Mann Email & Phone Number

Pennington, Nj, Us

• Develop quantitative and qualitative primary marketing research solutions to help clients address challenges in sales, marketing and new product development • Partner with clients in the health insurance, pharmaceutical, medical device, and medical supply distributor industry• Engage in research across a broad range of strategic research objectives, including new product opportunity assessment, concept development, journey research, segmentation, targeting, message testing, positioning and tracking research• Execute qualitative, quantitative and integrated quant/qual research methodologies

• Develop quantitative and qualitative primary marketing research solutions to help clients address challenges in sales, marketing and new product development • Engage new clients and maintain long-term clients for custom research solutions, from project inception through proposal writing, budgeting, managing junior staff, research execution and presenting• Expertise in new product opportunity assessment, demand studies, target product profile evaluation, segmentation, targeting, value proposition testing, concept development, message testing, positioning, customer satisfaction, message recall tracking, ATUs• Leverage strong statistical training to give clients confidence in sound research design and seamless execution, including hands-on data modeling, and translate complex analysis into clear business insights• Successfully moderate hundreds of qualitative interviews with physicians, C-suite decision-makers and consumers and advise clients on the optimal use of qualitative, quantitative and integrated quant/qual research• Experienced in marketing research needs for pre-clinical, pre-launch, launch and in-line pharmaceutical products in all major therapy areas • Expertise in health research/reform issues and value-based care with leaders in health systems/IDNs, physician offices, surgery centers, urgent care, laboratories and post-acute care

Nuremberg, Bavaria, De

• Responsible for managing all aspects of marketing research projects with clients in health care, insurance and financial services industries• Responsibilities included developing clients, proposal writing, budgeting, research and survey design, field and internal operations management, statistical analysis, report development, client presentations and mentoring junior staff • Common studies included customer satisfaction tracking, competitive positioning, insurer benchmarking, consumer health assessment/disease management (e.g., CAHPS, HEDIS), product design, segmentation and service quality benchmarking

Atlanta, Ga, Us

• LOMA is an Atlanta-based trade association for over 1,000 life insurance and financial services companies, focused on home office operations. Now merged with LIMRA, a sister association focused on field operations, it is part of LL Global.• Served in Organizational Assessment division where research and consulting focused on Loyalty, Customer Satisfaction and Employee Opinion research• Primary consultant on studies of customer service, marketing execution, benchmarking and needs-gap analysis to insurance/financial services firms• Managed all aspects of multi-sponsor and custom studies, recruited clients, advised on study objectives, survey design, sample, managed budgets, conducted statistical analysis, report development, developed new products and mentored junior staff

Norton, Ma, Us

Teach introductory statistics and research methods and psychology classes, conduct research, advise students, and serve on college committees.

Ph.D., Social Psychology

B.A.