• Oversaw a 33.7% win-rate for RFPs/pitches in 2020. According to BTI Consulting, the average win-rate for law firms in 2020 was 26%. • Seek out opportunities for our most relevant practices to create products and communications that are timely and relevant to our target audience. • Assists in the development, coordination and implementation of lateral attorney integration plans. • Work with team leaders to hone target client lists in order to build achievable activities around target groups.

Work closely with the Managing Partner, Executive Committee Chair, Practice Group Director and Chief Marketing Officer to support Adams and Reese’s Strategic Plan through the implementation of firm-wide programs and projects including:• Integration of Attorneys, Offices and Clients• Client Services• Business Development Orientation, Training and Coaching • Emerging Practice Area Research and Trends• Office-to-Office Collaboration • New Market Research• Firm Meetings and Conferences

Responsible for the firm’s marketing research efforts, client satisfaction and new business development programs. • Work closely with Practice Group and Team Leaders to develop new business leads and opportunities.• Plan, execute and analyze results of firm’s marketing research efforts including: client satisfaction, general market research, industry specific research and company specific research. • Assist attorneys in developing their individual business development and marketing plans. • Conduct marketing benchmark research and competitive intelligence gathering.

Responsible for organizing, optimizing and enhancing all Bar marketing efforts, while identifying new opportunities to promote the services and products offered by the Bar’s six divisions.

Mainly Responsible for creating and coordinating the marketing efforts for all Continuing Legal Education products and services; served as chief copyeditor for marketing materials; and identified opportunities to promote products to the Bar’s membership. Newly implemented marketing strategies dramatically increased online and publication sales.

PROFESSIONAL EXPERIENCESPECTRA INTEGRATION, COLUMBIA, SC Business Development and Communications Specialist Primarily focused on generating new business while creating and implementing integrated marketing campaigns for a variety of clients in Florida, Georgia, North Carolina and South Carolina. Marketing campaigns were primarily focused on developing and expanding new products and services to existing and new markets while offering a complete integrated seamless workflow. Worked to strengthen current brands while evolving the brands to become recognized through new media channels such as personalized URL’s, emails, streaming video, etc. Acquired and managed Personalized URL and video email software that dramatically increased marketing response rates for clients. Managed the creation and implementation of personalized and static direct mail, magazine ads, newsletters, trade show collateral, and presentation materials for a wide range of clients.