Lead sports partnerships for Corporate Leadership, Region Sales Team and Anheuser-Busch Wholesalers with a region sponsorship budget of $30MM annually. Act as ambassador and primary point of contact for all Team/Property partners. Recent accomplishments include:• 2024 and 2023: Managed Kansas City Chiefs Super Bowl Champions sponsorship strategy and activation plans including post season and victory parade integration. • 2023: Managed and activated Bud Light’s local sponsorship deliverables and retail activation plans surrounding NFL Draft, accomplishing the most successful NFL draft execution and event specific sales volume to date. Managed Denver Nuggets NBA Champions sponsorship strategy and activation plans including post season and victory parade integration. Managed Michelob Ultra’s sponsorship deliverables and retail activation plans surrounding NBA All Star Game. • 2022: Managed sponsorship strategy with Kansas City Chiefs, winners of the Bud Light Retail Activation Partner of the Year award at annual Brand Summit. Included utilizing Travis Kelce as our lead spokesperson on all Bud Light retail assets. Managed Colorado Avalanche Stanley Cup Champions sponsorship strategy including post season and victory parade integration. Primary responsibilities: • Shape the way Partners activate our brands and influence the Region priorities by leading all team activation and programming. Drive localization and restructure routines/ways of working to increase stakeholder value. • Navigate highly matrixed reporting environment to deliver cross-functional collaboration and bring sports properties to life, driving impact and meaningful consumer connections.• Lead all team renewals with key stakeholders. Identify key partners as part of 1- and 3-year plans to enhance, expand and reset sports partnership landscape. • Manage Team of 6 Trade Marketing Managers across the Region ensuring consistent local activation and execution of programs.

• Subject matter expert on sports, music and food partnerships for Corporate Leadership, Region Sales Team and AB Wholesalers. Act as ambassador and primary point of contact for all Team / Property partners.• Shape the way Partners activate our brands and influence the Region priorities by leading all activation and programming. Drive localization to increase stakeholder value.• Cross-functional collaboration to bring property sponsorships to life, driving impact and meaningful consumer connections.• Lead all property renewals with key stakeholders. Identify key partners to reset sponsorship property landscape.

• Co-design, implement and communicate multi-million dollar marketing plans with a focus on innovative consumer connections and data driven retail programs. Deliver media briefs to a roster of agencies to bring complex plans to life in ABInBev's eight state Pacific Northwest region (AK, CO, ID, MT, OR, UT, WA and WY).• Partner with National and Local brand teams as well as agencies, sales, wholesalers and external media partners to implement and develop cutting edge and robust marketing programs that deliver incremental sales.• Develop the value of Regional sponsorships to brands while providing tangible value to our retail customers. Grow brand health metrics by executing local activations for prime properties including NFL, NBA, NHL and MLS Teams within region footprint. Collaborate with multiple departments to ensure consistent, legal and responsible approach. • Vet opportunities for partnerships with festivals, events, and entertainment / sports properties. Work with sales, marketing and wholesalers to identify beer volume opportunity and brand fit. Lead valuation and negotiation of sponsorship term and assets. Work with legal and procurement to draft and finalize contracts.• Present marketing plans to sales groups, wholesalers and brand teams.• Manage outdoor, digital, television, radio and geo-targeted social media advertising processes to assure on time delivery of marketing campaigns. Direct social media influencer campaigns and digital process across teams including marketing, sales, wholesalers, legal and outside agencies. Serve as internal expert on traditional and digital media best practices. Optimize local media budget and wholesaler co-op budget.• Educate brand teams, sales team and wholesaler partners in new media trends and media planning principles. Manage delivery of campaign results, interpret data and highlight opportunities for optimization. Vet potential new vendors, platforms and innovations to provide recommendations on pilot programs.

Promoted to manage marketing, media and sponsorships in a four-state territory for the in-house advertising & media agency for the world’s leading brewer, producing and marketing Budweiser, Bud Light & Stella Artois.• Manage local media (television, radio, print, outdoor, social, digital, experiential and activation) budgets in the states of Indiana, Kansas, Missouri, and Nebraska to promote the complete portfolio of Anheuser-Busch beer brands.• Plan, negotiate, and optimize all buys in major Midwest markets, including St. Louis, home to Anheuser-Busch North American Headquarters and over 3,000 employees. • Manage local media (radio, print, outdoor, digital, experiential and activation) budgets in St. Louis to promote St. Louis Brewery Tours, Biergarten and Grant’s Farm.• Negotiate and steward College sports property sponsorships with television, cable, radio, digital assets, signage, logo rights and promotional elements; prepare detailed analyses/recommendations and contract drafts, and negotiate contract language.• Negotiated current four-year sponsorship deals with College sports properties at Missouri, Iowa, Iowa State and Kansas State.• Draft purchase summaries, contracts and communicate buys to key internal partners.• Develop and execute consumer-facing marketing and experiential promotional programs; support Wholesalers, Trade Channel Marketing, and Local Sports sponsorships by leveraging Brand promotions via local media buys to amplify event activations.• Cultivate relationships and act as day-to-day Marketing contact to wholesalers and local media vendors in four states.

Promoted to manage professional sports property relationships and team broadcast partners across the country.• Negotiated and purchased sponsorships of professional teams in NFL, MLB, NBA, NHL, and MLS to promote ABI beer brands. • Managed relationships and served as day-to-day contact for 40+ teams and their various broadcast media partners in 15+ markets; drafted purchase summaries and communicated completed buys to key internal stakeholders.

Hired to manage local media buys in various markets including larger North-East markets of New York, Philadelphia, and Boston.• Negotiated spot TV and digital buys in 15+ markets to promote ABI beer brands and Busch Entertainment theme parks (Sea World, Sesame Place and Busch Gardens).

Promoted to lead a team of 3 Media Buyers, 1 Planner, and 1 Assistant in traditional and digital media planning and buying for a full-line sporting goods retailer offering a broad assortment of brand name sporting goods, equipment, apparel and footwear. • Negotiated spot TV and radio buys in 25 markets. Achieved budget / delivery KPIs; markets larger included Atlanta, Cleveland, and Pittsburgh. • Managed all aspects of transitioning away from outside buying agency to move buying function in-house. Directed selection / implementation of in-house broadcast buying systems and support software.• Performed market analyses to assist in evaluating target audiences for new store grand openings.

Promoted and relocated upon acquisition of Galyan’s to plan and buy traditional media.• Solely supported Media Director as point person for daily communication with broadcast buying agency account management team. • Reconciled $20.0M in national and local media buys. • Negotiated $1.7M in OOH and print media buys in 30+ markets.

Promoted to Media Buying team responsible for negotiating all electronic media buys for a 47-store sporting goods retailer.• Negotiated $600.0K in broadcast media buys in 9 markets, including Dallas, Charlotte and Minneapolis to achieve delivery goals.• Leveraged relationships with partners to capitalize on value-added opportunities that aligned with brand positioning strategy.

Recruited to lead marketing, promotions, events, and branding initiatives for 10 stores in Indiana, Ohio, and Kentucky region.• Delivered integrated marketing programs in 4 state territory. • Led team of Regional Marketing Managers in executing 6 new store grand openings in 2003. Negotiated and scheduled professional athlete appearances to drive customer traffic to stores.