Built on a foundation of trusted archival experience, Inveniem is the industry leading provider of content preservation and management services that safeguard the past, present and future of cultural icons. Inveniem's unique brand, creative, and technical capabilities provide comprehensive, end to end solutions that give clients greater command over their exclusive content, creating enhanced fan engagement experiences and uncovering untapped revenue opportunities.DEFINITIVE Authentic works directly with world renowned artists, athletes, brands, and franchises to protect, preserve, certify, and exhibit their artifacts. Our exclusive relationships provide unequaled access to firsthand stories, personal archives, and exclusive items with the assurance of known provenance. These remarkable artifacts are presented as individual pieces, curated collections and limited-edition offerings made available to collectors and fans by DEFINITIVE Authentic and our select partner relationships.

Senior executive. Business consultant with 20+ years experience building successful companies and forging coalitions in the tech, media, music, and video gaming sectors.Working closely with company executives at early phase start ups or growing businesses to provide thought leadership, objectivity, insight, determine short & long term goals, develop strategy, partnership relations, increase revenues, build audience engagement and brand visibility.A self – starter who has an entrepreneur's spirit and thrives in a fast paced work environment. A motivated, dynamic, results-driven leader with an aptitude for learning new business models; can successfully manage multiple projects and work under tight time frames.Clients: Q Prime Management (E-Commerce Strategy, D2C commerce management); Liteboxer Technologies Health/Fitness App (Music Strategy & Licensing); Regatta Fitness (Music Strategy & Licensing); VYBN AI platform for the entertainment industry (Advisor); SMOKEASAC (music producer); Experience Hendrix, The Experience Hendrix Tour, WorkWave, Fullscreen Direct, Doyle Bramhall II, Rich Robinson, The Slide Brothers, Robert Randolph, Dare Records, Fenway Sports Management. Media, Marketing, Brand Expertise – Music Licensing; Content Strategy; Direct to Consumer; Artist & Label Relations; Go to Market planning; Strategic Partnerships; Social / Community Management; Contesting; Brand Strategy and Development; Experiential Marketing; Brand Expressions & Sponsorship; Multi Platform Content Syndication / Distribution; Content Monetization; Original Content Creation and Development; Online / Offline Activation Development & Execution.Business Management & Operations Expertise - Strategic Planning; Strategic Business Development and Partnerships; Thought Leadership; Team Management; Partner / Agency Management; P&L / Budget Responsibility; Project Management; Contract Negotiation

Working with Management to support digital marketing efforts; build their Direct to Consumer business; create content strategy and execute across artist's web and social media; grow e-commerce revenues; utilize data to drive marketing; contesting; fan club management. Interfacing with artist's labels, licensing partners and internal teams to produce / execute album launch plans; working with tour promoters to raise show visibility and increase ticket sales.

Fullscreen Direct is a new way for social influencers, brands, labels, artists, managers, businesses...basically, ANYONE to understand and engage with their audience. It’s an extensive, self-serve, networked Direct to Consumer platform that provides hosting of forward facing consumer experiences, community/fan clubs, e-commerce, email marketing and mobile APPs in one single, simple connected solution. Fullscreen Direct provides the tools to power your Direct to Consumer experiences...more importantly OWN the relationships so you can market and sell more effectively. This is accomplished through the surfacing of extensive data sets that are mapped to each individual interacting within your digital presence.Fullscreen Direct currently works with (in various forms) Metallica, Red Hot Chili Pepers, The Black Keys, Kenny Chesney, Keith Urban, Eric Church, Brantley Gilbert, Kid Rock, Three Days Grace, Dawes, Cage The Elephant, Silver Sun Pickups, Baroness, Bear Hands, Creed, Rich Robinson, Cris Cab, Nitro Records, Q-Prime Management, Primary Wave Management, Mavericks Management, Concord Music Group, Rounder Records, Honey Honey, Flyleaf, Doyle Bramhall II and many more.• Utilize established networks and relationships to communicate Fullscreen Direct's value propositions. • Build new business in Nashville, Los Angeles, NYC, Boston and beyond.• Expand relationships within existing accounts leading to more adoption of platform services.• Created a Preferred Partnership program to entice early adopters by offering discounted creative services, enterprise account plans and service fees.• Develop key accounts that create high visibility and platform adoption: Metallica, Red Hot Chili Peppers, The Black Keys, 3Days Grace, Concord Music Group, Q Prime Management, Primary Wave Management and more.• Support Fullscreen Direct's Chicago / Nashville team: Marketing, PR, Social Media, Project / Account Management.

BandFuse: Rock Legends for Xbox 360 and PlayStation 3 will change the way people play, interact and think about the music gaming genre. BandFuse connects real guitars, bass guitars and microphones to game consoles and is for players of all skill levels. Rock Legends provides a "pick up and play" experience. • Maintained existing and developed new relationships at both major and indielabels / publishers • Built on established network of artist managers and maintained communications with those managers who’s artists were “Legends” in the game.• Brought in experienced outside legal counsel to manage contract negotiation and execution.• Led the effort to complete licensing on 55 songs for disc release within a tight deadline and completed clearances within 60 days.• Re-negotiated existing royalty terms for DLC with content partners.• Developed Content for and helped launch the BandFuse DLC pipeline for both Xbox and Playstation • Brought Jimi Hendrix to Bandfuse in an exclusive marketing partnership with Experience Hendrix LLC.• Created a long term strategic vision for DLC initiative that generates sales and revenues.• Responsible for department budgeting, ROI, sales reports, assisting in quarterly royalty accounting and all Disc and DLC related P&L.• Led Music Ops Team / Coordination with Internal Audio & Development Team• Coordination of Artist Channels on BandFuse Platform• Support Marketing, Promotion and Partnership programs, Events creation and execution• Support Biz Dev, Partnership and Sponsorship development• Sponsorship of Experience Hendrix Tour 2014• Developed 35 Market radio campaign and giveaway through RadioTag with Fender and Experience Hendrix as partners to support visibility for the game around tour.• Worked with Momentum Worldwide Marketing and United States Postal Service to add Bandfuse/Hendrix as an experiential activation in their 2014 SXSW trade show booth.

Dare Records is the indie label owned and operated by Robert Randolph. The label is home to Robert Randolph and the Family Band; The Slide BrothersRobert Randolph and the Family Band is an American funk, blues/rock and soul band led by pedal steel guitarist Robert Randolph. Rolling Stone included Robert on their list of the 100 greatest guitarists of all time!The Slide Brothers are Aubrey Ghent, Calvin Cooke, Chuck Campbell and Darick Campbell-the greatest living musicians who embody the Sacred Steel tradition.Worked with Management on on day to day operations of independent label, band's touring schedule / advancing shows. Created their digital content strategy and execution across artist's web and social media; Interfacing with artist's labels, licensing partners Blue Note Records / Universal Music and Concord Music Group and internal teams to produce / execute album launch plans; working with tour promoters to raise show visibility and increase ticket sales.

Whenever I have the time, I always try to give something back to community. Whether its close to home or somewhere else, there is always a need for professional people to donate their skills and relationships to help people in need.ART from the ashes (AFTA) is a 501(c) (3) non-profit arts organization who champions the transformative power of art to bring community together. Founded in 2007 as an answer to communities devastated by wildfire, the organization creates art from the aftermath of disaster to aid community recovery. In the spirit of its founding principles, “Support. Inspire. Create. Renew.”, reclaimed materials are salvaged from site significant locations, and through the vision of artists, are transfigured into one of a kind works of art to support a benefit exhibition for the affected community. ART from the ashes efforts are made possible through grants, sponsorships, public/private donations and a team of dedicated volunteers.

Whotune Music Group is an evolving digital entertainment company. The Whotune music service, sales & distribution platform is the foundation for the company - A One Stop for a New Music Industry. The platform assists artists through its large selection of tools and feature sets allowing them to spend less time managing their online presence. Whotune has built a network of tastemakers that filter and present high quality music / video through editorialized content distribution strategies on and off platform. These artist development strategies create multi-staged “Cycle of Success” mechanisms that drive artist visibility and recognition. Whotune is also a discovery platform that gives fans access to a vibrant and growing social community centered on independent music and rewards them for their participation. • Worked with team to redefine brand, tighten up the User Experience and Key Features on platform.• Developed a go to market strategy plan to drive new users, create/distribute content and build community on the Whotune platform in the USA • Crafted the company’s experience architecture and its internal artist development “cycle of success” mechanisms that lead to the development of an IP portfolio• Developed the Network of Tastemakers comprised of industry mavens and fans to promote music discovery from the platform.• Created integrated online / offline promotion and marketing initiatives• Worked on initial concepts for Whotune music game ROCK STAR RISING and developed partnership with Offbeat Games. • Managed Artist and Label relations• Worked to increase Whotune brand presence in the USA

The Rock Band Network is a ground-breaking initiative that gives musicians and record labels the ability to create, self publish, promote, market and sell their music as Downloadable Content for the video game ROCK BAND. The introduction of the RBN marks a fundamental shift in the exposure that music games can give emerging and established artists through innovative technologies.• Directed the external strategic development of the Rock Band Network initiative, resulting in the successful launch of the self-publishing content platform for the video game ROCK BAND.• Developed / executed the branded, national, RBN Creators Club Workshop Tour of 10 major markets for T-Mobile in association with The Recording Academy, Game Audio Network Guild, Fender and Shure.• Administered development of RBN related web content for the T-Mobile/Rock Band Network Connect online Hub. Conceptualized and Directed the "Inside Rock Band Network" webisode series.• Utilized established relationships with managers, artists and labels to create new downloadable content opportunities for ROCK BAND producing over 300 published songs from major independent artists at launch.• Conceived, planned and executed the roll out of the RBN Affiliates program.• Created and executed a training program to established a new content authoring community.Responsible for the birth of a new cottage industry with over 43 newly formed businesses engaged in creation of content for ROCK BAND.• Identified and managed the creation of external support resources for content development. Including tools, plug ins and work flow processes.• Coordinated the execution of cross platform distribution of downloadable content from XBOX 360 to PS3 and Wii• Developed promotion/marketing materials for RBN platform users, helping them create integrated solutions that bridge the gap between music and gaming.• Worked with MTV Games to create promotion, marketing and sales programs aimed at the rhythm gaming and music consumers.

Working through the Taproot Foundation to connect with Non Profit Organizations needing skilled executive leadership and assistance on current projects. Utilizing my skills in Integrated Media and Marketing, Consumer Engagement, Brand Experience, Project Management, Creative Direction along with extensive relationships to help these organizations meet their current challenges.Project: Advance website rebuild for Generations Inc.- Worked with executive leadership of Non Profit to establish project parameters and goals• Assembled a team of 4-5 professionals to develop, manage and execute project• Lead team to meet client expectations and meet the established time line for deliverables• Delivered project and related materials on time; Oversee training or production of finished materials

Developed go to market strategies to unite, influence and engage retail customers by providing an exclusive consumer loyalty and music rewards program, online brand-experience, webtv, social network and online/ offline events that cater to their active and environmentally conscious lifestylesDeveloped a multiphase project outline to: • give consumers a compelling loyalty/reward program with a unique music based marketing initiative • Unite customers by providing an exclusive, social community that caters to their active lifestyles • Create an entertainment based on line brand experience • Drive traffic to client website and provide new revenue opportunities • Develop strategic partnerships for content aggregation and exclusive programming • Utilize content distribution strategies to increase brand impressions • Move on line socializing to off line events, parties and outdoor sport experiences

Worked directly with CEO to shape and execute US business and programming strategy for this international, next generation, new media company. Recruited to create unique, strategic partnerships for this start up company hosting original Music, Film and Lifestyle content. • Integrated Media Execution: coordinated campaigns to produce maximum market impact and results• Content Syndication / Distribution: created delivery across multiple platforms • Strategic Web Channel Partnerships: leveraging technology and distribution opportunities to add exclusive content channels • Conceptualized 3 web channels: original content in music, film, comedy and lifestyle. Launched Music channel, Mi145.com• Developed a unique, interactive, online viewing experience called the HYPERSHOW™• Created exclusive IP licensing process called the Leveraged Franchise™• Helped shape platform launch plan for North American market

Worked directly with EVP to develop, implement, manage and produce post game concerts for the Boston Celtics and Boston Bruins. • Developed a series of ongoing post game concerts to push incremental ticket sales, increasing sales an average of 22%• Reduced artist expenditures by the team 30% on average• Created opportunities for teams and corporate partners to engage new audiences by using entertainment as a vehicle• Assisted in implementing integrated creative strategies, leveraging available assets to promote and market events• Developed target list of artists ensuring maximum impact on ticket sales, PR & Marketing efforts, sponsor's brand exposure & integration • Artists have included: AKON, All American Rejects, Staind, The Wreckers, Chris Brown, Gavin Degraw, Plain White T's, Godsmack, Dropkick Murphy's, Augustanna, Natasha Bedingfield

Responsible for creating innovative marketing initiatives, developing brand strategies, and overseeing live music program operation in 5 nationally renown properties that collectively grossed $12 mm annually• Managed the exclusive booking arrangement with Live Nation, saving company over $500K annually in show related expenses.• Directed the Paradise Rock Club to its first profitable year in five years by increasing gross revenues approximately 34% in 2 years• Created non - traditional revenues sources for the company through new sponsor opportunities• Implemented vertically integrated marketing campaigns for companies interested in 18-35 live music demo • Leveraged our ability to provide on site opportunity for companies, maximizing their brand placement in our venues • Developed Text messaging program & data collection program in venues to optimize electronic outreach, implemented street & youth marketing campaigns

Founded and directed the operations of one of Boston’s most successful independent record labels. Growing the company’s business to gross sales of over $1M annually• Scouted and signed bands; developed images, produced albums, booked and managed tours, directed press and marketing• Developed one of the first Indy record label websites (www.monolyth.com) that offered retail sales setting a precedent which is now a standard business model • 10 of the label’s recording artists eventually signed recording contracts with major labels • Worked with renowned artists such as Paul Westerberg, Reeves Gabrels, Grammy Nominated songwriter Angelo Petraglia, Powerman 5000, The Amazing Crowns, Stompbox, Little Red Rocket