Jeff Marshall Email & Phone Number

Boston, MA, US

Built on a foundation of trusted archival experience, Inveniem is the industry leading provider of content preservation and management services that safeguard the past, present and future of cultural icons. Inveniem's unique brand, creative, and technical capabilities provide comprehensive, end to end solutions that give clients greater command over their.

Senior executive. Business consultant with 20+ years experience building successful companies and forging coalitions in the tech, media, music, and video gaming sectors.Working closely with company executives at early phase start ups or growing businesses to provide thought leadership, objectivity, insight, determine short & long term goals, develop.

Working with Management to support digital marketing efforts; build their Direct to Consumer business; create content strategy and execute across artist's web and social media; grow e-commerce revenues; utilize data to drive marketing; contesting; fan club management. Interfacing with artist's labels, licensing partners and internal teams to produce /.

• Fullscreen Direct is a new way for social influencers, brands, labels, artists, managers, businesses...basically, ANYONE to understand and engage with their audience. It’s an extensive, self-serve, networked Direct to.
• Utilize established networks and relationships to communicate Fullscreen Direct's value propositions.
• Build new business in Nashville, Los Angeles, NYC, Boston and beyond.
• Expand relationships within existing accounts leading to more adoption of platform services.
• Created a Preferred Partnership program to entice early adopters by offering discounted creative services, enterprise account plans and service fees.
• Develop key accounts that create high visibility and platform adoption: Metallica, Red Hot Chili Peppers, The Black Keys, 3Days Grace, Concord Music Group, Q Prime Management, Primary Wave Management and more.

• BandFuse: Rock Legends for Xbox 360 and PlayStation 3 will change the way people play, interact and think about the music gaming genre. BandFuse connects real guitars, bass guitars and microphones to game consoles and.
• Maintained existing and developed new relationships at both major and indielabels / publishers
• Built on established network of artist managers and maintained communications with those managers who’s artists were “Legends” in the game.
• Brought in experienced outside legal counsel to manage contract negotiation and execution.
• Led the effort to complete licensing on 55 songs for disc release within a tight deadline and completed clearances within 60 days.
• Re-negotiated existing royalty terms for DLC with content partners.

Dare Records is the indie label owned and operated by Robert Randolph. The label is home to Robert Randolph and the Family Band; The Slide BrothersRobert Randolph and the Family Band is an American funk, blues/rock and soul band led by pedal steel guitarist Robert Randolph. Rolling Stone included Robert on their list of the 100 greatest guitarists of all.

La Verne, CA, US

Whenever I have the time, I always try to give something back to community. Whether its close to home or somewhere else, there is always a need for professional people to donate their skills and relationships to help people in need.ART from the ashes (AFTA) is a 501(c) (3) non-profit arts organization who champions the transformative power of art to bring.

• Whotune Music Group is an evolving digital entertainment company. The Whotune music service, sales & distribution platform is the foundation for the company - A One Stop for a New Music Industry. The platform assists.
• Worked with team to redefine brand, tighten up the User Experience and Key Features on platform.
• Developed a go to market strategy plan to drive new users, create/distribute content and build community on the Whotune platform in the USA
• Crafted the company’s experience architecture and its internal artist development “cycle of success” mechanisms that lead to the development of an IP portfolio
• Developed the Network of Tastemakers comprised of industry mavens and fans to promote music discovery from the platform.
• Created integrated online / offline promotion and marketing initiatives

Boston, MA, US

• The Rock Band Network is a ground-breaking initiative that gives musicians and record labels the ability to create, self publish, promote, market and sell their music as Downloadable Content for the video game ROCK.
• Directed the external strategic development of the Rock Band Network initiative, resulting in the successful launch of the self-publishing content platform for the video game ROCK BAND.
• Developed / executed the branded, national, RBN Creators Club Workshop Tour of 10 major markets for T-Mobile in association with The Recording Academy, Game Audio Network Guild, Fender and Shure.
• Administered development of RBN related web content for the T-Mobile/Rock Band Network Connect online Hub. Conceptualized and Directed the "Inside Rock Band Network" webisode series.
• Utilized established relationships with managers, artists and labels to create new downloadable content opportunities for ROCK BAND producing over 300 published songs from major independent artists at launch.
• Conceived, planned and executed the roll out of the RBN Affiliates program.

San Francisco, California, US

• Working through the Taproot Foundation to connect with Non Profit Organizations needing skilled executive leadership and assistance on current projects. Utilizing my skills in Integrated Media and Marketing, Consumer.
• Assembled a team of 4-5 professionals to develop, manage and execute project
• Lead team to meet client expectations and meet the established time line for deliverables
• Delivered project and related materials on time; Oversee training or production of finished materials

Stone Ridge, New York, US

• Developed go to market strategies to unite, influence and engage retail customers by providing an exclusive consumer loyalty and music rewards program, online brand-experience, webtv, social network and online/ offline.
• give consumers a compelling loyalty/reward program with a unique music based marketing initiative
• Unite customers by providing an exclusive, social community that caters to their active lifestyles
• Create an entertainment based on line brand experience
• Drive traffic to client website and provide new revenue opportunities
• Develop strategic partnerships for content aggregation and exclusive programming

US

• Worked directly with CEO to shape and execute US business and programming strategy for this international, next generation, new media company. Recruited to create unique, strategic partnerships for this start up.
• Integrated Media Execution: coordinated campaigns to produce maximum market impact and results
• Content Syndication / Distribution: created delivery across multiple platforms
• Strategic Web Channel Partnerships: leveraging technology and distribution opportunities to add exclusive content channels
• Conceptualized 3 web channels: original content in music, film, comedy and lifestyle. Launched Music channel, Mi145.com
• Developed a unique, interactive, online viewing experience called the HYPERSHOW™

Boston, Massachusetts, US

• Worked directly with EVP to develop, implement, manage and produce post game concerts for the Boston Celtics and Boston Bruins.
• Developed a series of ongoing post game concerts to push incremental ticket sales, increasing sales an average of 22%
• Reduced artist expenditures by the team 30% on average
• Created opportunities for teams and corporate partners to engage new audiences by using entertainment as a vehicle
• Assisted in implementing integrated creative strategies, leveraging available assets to promote and market events
• Developed target list of artists ensuring maximum impact on ticket sales, PR & Marketing efforts, sponsor's brand exposure & integration

US

• Responsible for creating innovative marketing initiatives, developing brand strategies, and overseeing live music program operation in 5 nationally renown properties that collectively grossed $12 mm annually
• Managed the exclusive booking arrangement with Live Nation, saving company over $500K annually in show related expenses.
• Directed the Paradise Rock Club to its first profitable year in five years by increasing gross revenues approximately 34% in 2 years
• Created non - traditional revenues sources for the company through new sponsor opportunities
• Implemented vertically integrated marketing campaigns for companies interested in 18-35 live music demo
• Leveraged our ability to provide on site opportunity for companies, maximizing their brand placement in our venues

• Founded and directed the operations of one of Boston’s most successful independent record labels. Growing the company’s business to gross sales of over $1M annually
• Scouted and signed bands; developed images, produced albums, booked and managed tours, directed press and marketing
• Developed one of the first Indy record label websites (www.monolyth.com) that offered retail sales setting a precedent which is now a standard business model
• 10 of the label’s recording artists eventually signed recording contracts with major labels
• Worked with renowned artists such as Paul Westerberg, Reeves Gabrels, Grammy Nominated songwriter Angelo Petraglia, Powerman 5000, The Amazing Crowns, Stompbox, Little Red Rocket