Jeff Masuda Email & Phone Number

San Francisco, Ca, Us

San Francisco, California, Us

San Francisco, California, Us

San Francisco, California, Us

San Francisco, California, Us

New York, Ny, Us

Senior Manager leading the Marketing Analytics team considered as the data-driven “eyes and ears” of StubHub’s marketing budget; supported 100+ diverse marketers. Collaborated with team to integrate, clean, and analyze StubHub’s data; identified new opportunities; developed key insights on spend effectiveness of marketing channels. Pulled, cleaned, and analyzed data daily using SQL and Analytical tools and communicated finds to campaign owners and executives. CRM Analytics: Grew CRM channel 200%+ in 3 years by embedding KPIs, analytics, and testing into decisions. Affiliate Analytics: Saved company 20% in annual publisher commission fees as a result of a recommended rate model Promo Analytics: Founding team member that used promotions as a new marketing lever to identify profitable campaign strategies through a/b testingAttribution: Improved campaign attribution accuracy from 43% to 94% by redesigning the attribution rules

Concord, Ca, Us

Collaborated directly with executives to develop a strategic roadmap for a 50-store expansion throughout CA.Customer Analytics - developed analytics around customer behavior, RFM models, market basket analysis, coupon effectiveness, profitability segmentation, and churn prediction. Financial Analytics - developed profit and loss analysis, actual v goal reports, loss prevention analysis, balance sheet and cash flow analysis. Human Resource Analytics - developed staffing algorithms with inputs from sales transactions, seasonality, and activity types. Business Intelligence: Deployed Tableau as reporting tool; democratized data; designed data structures to support financial and customer analysis reports

Co-founded big-data cloud service enabling users to share, compare, and learn from time series trends. Hired top talent, identified customer needs, conducted product management, developed go-to-market strategy, and conducted fundraising.Researched opportunities extensively around intersection of Big Data and Cloud-Based Analytics. Built auto-correlation time series comparison model for users to upload TS trends to compare to public data sets.

Austin, Texas, Us

Managed projects; directed staffing for top-tier consultants focused on Oracle/Peoplesoft EPM and ERP implementations.Fintech Financial Services Implementation: product profitability, asset-liability, transfer pricing, and risk.Wells Fargo Partnered with CTO on strategic design and implementation of new Management reporting using OBIEE.BART Led projects on PeopleSoft Financials, PeopleSoft Supply Chain, and Maximo Implementations.Franklin Templeton Investments Data Architect, Product Profitability project to identify the most profitable products based on a fully allocated cost modelWorked on the implementations for the following EPM CustomersHR Analytics: Intel, City of AlbuquerqueCRM Analytics: PeopleSoft (internal), BoeingSupply Chain Analytics: BARTFinancial Services Analytics: Washington Mutual, Commonwealth Bank of Australia, SunTrustFinancial Analytics: American Honda, PMI, Cal Water, Bonneville Power Administration, SamTrans, City of Costa Mesa, City of Colorado Springs, City of Rocky Mount, Spokane County

Bs, Genetics

Bs, Managerial Economics