Jeff Mcclelland Email & Phone Number

Purple Crayon Brand, LLC Launched in May of 2024. The strategic intent of Purple Crayon Brand, LLC is to serve as a catalyst for Challenger Brands looking for senior strategy, Digital Go To Market Strategy, Creative and execution. I’ve this digitally focused Brand Consultancy to serve specific categories including; Med Tech Start up through launch (series A&B), young brands entering the marketplace through mid journey brands looking for a spark, Hotel, Hospitality, Cruise, Healthy Beverage, Spirits, Wine, DTC brands relying heavily on ecomm and web based efforts, Pharma, Healthcare (delivery and service) and healthcare DTC brands. Purple Crayon Brand exists as full service digital strategy partner or a “bolt on” project based agency to in-house brand teams.

WNDR is a creative-first content company that focuses on building curiosity through design thinking, inspiration and powerful work that provides powerful and sustainable brand and sales growth. WNDR focuses on; Local, Regional and National Emerging and Challenger Brands. We approach every project with a childlike wonder and an insatiable appetite for exploring “what-if?” through our signature research, design, digital, content, innovation and application equation. We live and breathe to solve big problems and joining arms with brand leadership to operate at the next level through Thinking BIGGER, Working SMARTER and Moving FASTER.Overall leadership and P&L of offering including: strategy, client offering, creative, digital, direct marketing (DM), DR efforts, brand storytelling and overall client brand initiatives.Responsibilities include: Overall leadership of offering including: strategy, client offering, creative, digital, direct marketing (DM), DR efforts, brand storytelling and overall client Go To Market planning and execution. Building and growing brand relationships via the Brandstar eco system that includes world class production services, original programming and brand storytelling and content.Offering focused on: Local, Regional and National Emerging and Challenger Brand efforts. - strategic marketing - advertising - digital branding - Go To Market client offering Agency focus is driving brand performance utilizing the dynamic strategic, creative eco system of Brandstar, Inc-a world class original content, programming and production offering.

New York, Ny, Us

PERFORMANCEbrandny is a hybrid agency, a part Marketing agency, and part strategy, creative, media and events agency dedicated to brand performance in both the on and offline space.Focused on Brand Strategy and Go To Market plans in categories including; ai/ Martech, Hospitality/Hotel, Travel & Tourism, Cruise Line, Energy Beverage, Health & Wellness, Digital Media brands, DTC, CPG, Retail Sector.Strategic beliefs focused on the intent that all channels must perform and take brands to market with results driven, brand and sales lift focus--thus creating measurable and sustainable lift.Focus was on challenger brands--those brands where competition is fierce and in most cases, our brands are out spent--never out thought.

Agency new business, operations and talent assessment/structuring consultancy. Conducted Client/agency "Health Check's" and relationship audits.

Toronto, On, Ca

IMS was rolled into what is now called ASSEMBLY, an MDC media agency.Recruited to lead the repositioning of this direct-response TV shop into a digital-centric performance marketing agency and organically grow client base as well as pursue new, '360 focused brand partnerships.Helped recruit and hire Digital talent.Positioned new Digital offering within the agency, current clients and new business effortsLed New Revenue growth (+110%), Brand growth and lead generation campaigns across a variety of consumer categories (Healthcare, OTC/DTC Pharma, Insurance, Financial, Retail, Hotel, Travel, CPG, Education, CPG.

Fort Lauderdale, Fl, Us

Recruited to lead and manage Account Services, as well as help drive Integration of services throughout all agency clients and to elevate creative work across all brands/key client relationships including; Florida Blue Rebranding, and acquisition efforts for AEP, +65, (retail locations), Extended Stay America, DISH, Atlantis, Office Depot, Party City.Chosen to lead integration of Omnicom's Strategic Healthcare Initiative (provider and insurance) across all holding company agency offerings.

Led agency as CEO and Chief Client Officer. Repositioned agency as a contemporary, vibrant and integrated option for the consumer brand world. Took agency beyond it's "known" and away from humor only and TV dominant to be truly integrated. Restructured agency, including digital, planning, account services and creative. Added agency design services.Re-introduced agency to the CEO, President and CMO level and led new business efforts and PR efforts. P&L responsibility. Reported directly into MDC CEO/CFO.

Tokyo, Jp

Dentsu had just acquired Oasis and the newly created Managing Director role was responsible for integrating the office into the Dentsu network, building relationships with Japanese clients and developing new business. Client responsibilities included: Sharp Electronics & Toyota Prius.

New York, Ny, Us

• Client responsibilities: Northwest Airlines, Amtrak • Responsible for 5 network offices in Asia for Northwest Airlines• P&L responsibility for revenue in excess of $10mm• Managed re-positioning and launch of Northwest’s new World

New York, Ny, Us

Responsible for general business operations, revenue growth, new business development, integrated partnerships with other Ogilvy & Mather companies. Revenue growth over 120% during time period, new clients and project relationships with: Miller Lite, Kraft, IBM, ONDCP, Starwood (Sheraton), Web MD, NY Knicks.

McAdams, Richmond & Ong was an independent 40+ person agency positioning itself for buyout. The objective was to restructure and position the agency for competitive advantage against much larger competitors.

Client responsibilities included Hunt Manufacturing (Bienfang, Boston Office Products, X-Acto Knives), Melitta Coffee, Greater Atlantic Health Services, SCT Technologies (software), KIWI Brand Products.

Bs, Marketing Management

Certificate-Institute Of Advanced Advertising Studies (Iaas-4A'S Course)

Program Certificate, Team Leadership