Jeff Mcmahon Email & Phone Number

Whitby, ON, CA

Toronto, Ontario, Canada

Lead a Global Team of Performance Marketers specializing in: SEO, SEM (Paid Search), Paid Social, Display / Video, Mobile App Campaigns, Lead Generation / Demand Generation, Referral, Affiliate, Marketplace and Creator Partnerships.- Created and instilled a team philosophy centered on quality results and scalability, emphasizing the approach of "Spend.

Toronto, Ontario, Canada

Global Program Leader for Referral Program, Affiliate Partnerships, Marketplaces & Review Sites and Creator Sponsorships. Affiliate Marketing Management:- Introduced innovative LTV to CAC reporting methods to project and enhance ROI from partnerships.- Focused on identifying and renegotiating partnerships with optimized CAC and high LTV.- Managed and.

Toronto, Ontario, Canada

Managed FreshBooks' global paid social and programmatic media strategy, focusing on sustainable and profitable growth.- Served as an expert in acquisition channels (Facebook, Instagram, YouTube, CTV, Tiktok, StackAdapt, and LinkedIn), scaling paid media effectively.- Led new customer acquisition tactics through innovative testing and experimentation..

Toronto, ON, Canada

- Successfully transitioned agency work in-house, reconstructing the paid media strategy with a strong emphasis on conversion.- Spearheaded the complete overhaul of paid media tactics, ensuring a robust and targeted approach to enhance conversions.- Formed and led a compact, high-performing team dedicated to executing and optimizing the new paid media.

Burlington, Ontario, Canada

- Plan, implement and manage complex national Paid Social Media and Display campaigns for Rona, Lowe’s and Reno-Depot- Manage day-to-day activities, including budget allocation, pacing, campaign builds and QA- Prepare and present detailed weekly reports using multiple sources (Tableau, Google Analytics, Adobe Analytics, Facebook, DV360, Google Ads and.

Toronto, Ontario, Canada

- Build, Monitor, and Manage high value Standard Display, Programmatic, Native and Integrated Advertising Campaigns across multiple platforms- Track revenue and manage national display advertising campaigns using Google Ads Manager 360 (DoubleClick for Publishers)- Provide project management on a wide range of in-house digital services – from SEO, SEM.

Oakville, ON

- Work with creative and executive teams to develop and execute best-in-class branding and content marketing solutions- Provide concept generation, copywriting and content creation for print, digital, social and radio- Provide project, supplier and social media management for a long list of clients in the automotive, real estate and technology industries.

- Establishing, developing, and maintaining agency and direct client relationships- Driving new business and ensuring repeat business- Identifying qualified prospects- Generating new leads and following up on existing leads- Leading prospects through the entire sales process- Preparing enticing sales proposals- Putting together internal order forms.

London, Canada Area

- Drafted copy for departmental website and monthly Grad Bulletin- Maintained the organization’s social media profile across a variety of platforms- Designed and distributed posters- Acted as a liaison between faculty members, administrators and the many students that participate in the event each month.- Worked closely with members of administrative team.

London, Canada Area

- Lead weekly discussion groups (meetings) composed of 20 – 30 students- Honed public speaking skills as a discussion facilitator and guest lecturer- Responded to student communications (via email and online discussion forums)- Edited and proofread student submissions- Provided detailed feedback on students’ work.

London, Canada Area

- Worked alongside a small group of Graduate students and staff as a member of the Society of Graduate Students’ (SOGS) Finance Committee. - Drafted a detailed budget- Analyzed and interpreted financial statements - Made recommendations regarding the allocation of student fees- Spearheaded an effort to revitalize the Graduate Club (a restaurant and social.

Orangeville, Ontario

- Developed and maintained the company’s website - Designed a collection of brochures that were used as part of the company’s business development strategy.- Cold called potential clients over-the-phone and via email in order to sell them on the advantages of doing business with IMBC. - Used Microsoft Excel to maintain detailed records and to track my.

Doctoral Research (Phd), Communication And Media Studies

Master Of Arts (Ma), History

Master Of Arts (Ma), Communication And Media Studies

Bachelor Of Arts (Ba), History

Marketing