Jeff Mcmahon Email & Phone Number

Whitby, On, Ca

Toronto, Ontario, Canada

Lead a Global Team of Performance Marketers specializing in: SEO, SEM (Paid Search), Paid Social, Display / Video, Mobile App Campaigns, Lead Generation / Demand Generation, Referral, Affiliate, Marketplace and Creator Partnerships.- Created and instilled a team philosophy centered on quality results and scalability, emphasizing the approach of "Spend Smarter, Not Harder" to optimize performance and efficiency.- Lead a shift in Strategy and focused channel leads’ attention on Metrics that directly impact the business’ bottom line. - Trained Ad platforms to prioritize Value over Volume -- using value based bidding.- Empowered high-performing team members to develop innovative programs and playbooks, resulting in a 10x increase in inbound (Direct to Sales) leads year over year.- Worked directly with subsidiaries in Germany (Fastbill) and Mexico (Facturama)to scale their acquisition efforts.

Toronto, Ontario, Canada

Global Program Leader for Referral Program, Affiliate Partnerships, Marketplaces & Review Sites and Creator Sponsorships. Affiliate Marketing Management:- Introduced innovative LTV to CAC reporting methods to project and enhance ROI from partnerships.- Focused on identifying and renegotiating partnerships with optimized CAC and high LTV.- Managed and significantly scaled a portfolio of over 4500 content partners.Referral Program Strategy:- Developed and implemented a comprehensive 4-pillar strategy to relaunch the referral program.Emphasized Versioning (transitioning to a new platform), Visibility (marketing plan execution), Value (transitioning to credit on account with increased incentives), and Vetting (fraud and gamification mitigation).Marketplace Partnerships:- Scaled activities with key PPC partners and agencies, leveraging strong ROI based on LTV to CAC projections.Creator Partnerships:- Executed strategic media buys with SMB/Entrepreneurship-focused content creators, including partnerships with figures like Tim Ferris and Linus Media Group.

Toronto, Ontario, Canada

Managed FreshBooks' global paid social and programmatic media strategy, focusing on sustainable and profitable growth.- Served as an expert in acquisition channels (Facebook, Instagram, YouTube, CTV, Tiktok, StackAdapt, and LinkedIn), scaling paid media effectively.- Led new customer acquisition tactics through innovative testing and experimentation.- Collaborated with Digital Specialists to create strategies supporting business goals, with a focus on reaching small business owners.- Delivered real-time campaign performance reports, covering trials, upgrades, leads, customer acquisition costs, and spend projections.- Analyzed data from various sources (In-platform, Google Analytics, Looker) for enhanced paid media performance.- Provided actionable recommendations to Leadership.- Ensured accurate tracking and reporting across channels, including pixel implementation and UTM management.

Toronto, On, Canada

- Successfully transitioned agency work in-house, reconstructing the paid media strategy with a strong emphasis on conversion.- Spearheaded the complete overhaul of paid media tactics, ensuring a robust and targeted approach to enhance conversions.- Formed and led a compact, high-performing team dedicated to executing and optimizing the new paid media strategy against business goals.

Burlington, Ontario, Canada

- Plan, implement and manage complex national Paid Social Media and Display campaigns for Rona, Lowe’s and Reno-Depot- Manage day-to-day activities, including budget allocation, pacing, campaign builds and QA- Prepare and present detailed weekly reports using multiple sources (Tableau, Google Analytics, Adobe Analytics, Facebook, DV360, Google Ads and Pinterest)- Lead strategic planning and implementation of Facebook account restructure to ensure all account activity aligns with key business objectives (ROAS and Online Revenue)

Toronto, Ontario, Canada

- Build, Monitor, and Manage high value Standard Display, Programmatic, Native and Integrated Advertising Campaigns across multiple platforms- Track revenue and manage national display advertising campaigns using Google Ads Manager 360 (DoubleClick for Publishers)- Provide project management on a wide range of in-house digital services – from SEO, SEM, Custom Website Builds, to Trade Desk, Sponsored Content production and Creative Services requests - Generate winning content strategies engineered to drive tangible results using Standard Display, Native ads, Twitter, Facebook, and Word Press CMS- Develop reports with actionable insights using a range of reporting tools including Google Analytics 360- Employing strategies for success that allow me to manage as many as 75 campaigns at a time- Serve as a go-to resource for all things process related

Oakville, On

- Work with creative and executive teams to develop and execute best-in-class branding and content marketing solutions- Provide concept generation, copywriting and content creation for print, digital, social and radio- Provide project, supplier and social media management for a long list of clients in the automotive, real estate and technology industries- Manage creative projects from ideation through execution- Develop estimates, workback schedules and detailed creative briefs- Manage client budgets, reconciliations, and client/project dockets- Develop and maintain comprehensive marketing and media plans- Facilitate media buys- Fine-tune clients' media strategy- Compile monthly reports detailing campaign successes

- Establishing, developing, and maintaining agency and direct client relationships- Driving new business and ensuring repeat business- Identifying qualified prospects- Generating new leads and following up on existing leads- Leading prospects through the entire sales process- Preparing enticing sales proposals- Putting together internal order forms- Servicing existing clients- Closing new business to meet revenue targets

London, Canada Area

- Drafted copy for departmental website and monthly Grad Bulletin- Maintained the organization’s social media profile across a variety of platforms- Designed and distributed posters- Acted as a liaison between faculty members, administrators and the many students that participate in the event each month.- Worked closely with members of administrative team to ensure that all materials adhere to the University’s guidelines.

London, Canada Area

- Lead weekly discussion groups (meetings) composed of 20 – 30 students- Honed public speaking skills as a discussion facilitator and guest lecturer- Responded to student communications (via email and online discussion forums)- Edited and proofread student submissions- Provided detailed feedback on students’ work.

London, Canada Area

- Worked alongside a small group of Graduate students and staff as a member of the Society of Graduate Students’ (SOGS) Finance Committee. - Drafted a detailed budget- Analyzed and interpreted financial statements - Made recommendations regarding the allocation of student fees- Spearheaded an effort to revitalize the Graduate Club (a restaurant and social space for Graduate students and faculty).

Orangeville, Ontario

- Developed and maintained the company’s website - Designed a collection of brochures that were used as part of the company’s business development strategy.- Cold called potential clients over-the-phone and via email in order to sell them on the advantages of doing business with IMBC. - Used Microsoft Excel to maintain detailed records and to track my progress.

Doctoral Research (Phd), Communication And Media Studies

Master Of Arts (Ma), History

Master Of Arts (Ma), Communication And Media Studies

Bachelor Of Arts (Ba), History

Marketing