Jeff Meeks Email and Phone Number

TWO HIITS FOR THE PRICE OF ONEThe SKI-ROW by ENERGYFIT is a first of its kind dual-function High Intensity Interval Training machine. Its flexibility, space-saving design, and mobility are ideal for HIIT boxes, training studios, home gyms, and vertical markets.The SKI-ROW can be used for rowing-only or skiing-only workouts, but its true value is revealed by enabling mixed-erg workouts and alternative exercise modalities. A simple foot-lever press enables the switch from rower to ski-erg and back in less than 5 seconds.

New Product Development consulting firm focused on the commercial and consumer Fitness Equipment industry. Specialties include Product Design & Manufacturing (Mechanical, Electrical, Software), Quality Systems Development & Analysis, Supplier Identification & Management, Market Research & Analysis, Product Management & Strategy Development.

Meyer & Reeder Inc. has been manufacturing and installing Custom Cabinetry since 1972. Focused on the commercial construction market the company has completed a wide variety of projects, but specializes in medical facilities and has worked with many California health systems for over 25 years.

eInflatables is a leading US Manufacturer of commercial inflatable play structures. I led the launch of 50+ new products including: Product photography & video production, Rebuilt the 88 page product catalog including feature, spec, & copy writing, Website update and HTML email blasts, and Tradeshow planning & execution

Dastmalchi is a startup manufacturer of health and personal care consumer products distributed using a multi-brand multi-channel strategy. Products are marketed under the brands Vitagoods, Vitasigns, and Dazzlepro and include items such as digital body fat scales, blood pressure monitors, sonic toothbrushes, and teeth whitening kits. Led the Product Management, Product Development, and Logistics efforts of the organization.Product Management• Grew product line from 5 SKUs to over 150 and commercialized 50 SKUs for retail distribution.• Grew Amazon sales from $2k per month to $20k.• Launched new Vitasigns brand for Bluetooth products and created proprietary iOS and Android Apps• Introduced new product line of Bluetooth Smart body fat scales and blood pressure monitors.Product Development• Sourced products from 5 foreign and 2 domestic suppliers. • Created proprietary mobile App ‘Vitasigns’ for use with company’s Bluetooth products.Logistics• Managed inbound freight operations for 15 containers per year.• Led order fulfillment activities for sales of more than 100,000 units per year.• Sourced new 3rd party distribution partner and transferred order fulfillment operations including 450 pallets worth of inventory.

BH North America is a $17M private fitness equipment company whose products are marketed under the BH Fitness and Bladez brands. The BH Fitness brand is comprised of premium consumer, light commercial, and club-commercial fitness equipment such as treadmills, ellipticals, and exercise bikes. Led a talented team of superstars focused on brand management, marketing communications, product management, and product development. Every day brought new challenges and opportunities because we produced and marketed products across numerous categories and markets from entry-level consumer bikes to commercial grade treadmills and strength equipment. Our goal was to be a value leader in our chosen market segments and deliver exceptional customer service to our dealers and retail partners. • Drove all product management and marketing activities using a multi-brand and multi-channel distribution strategy. • Managed 6 product lines comprised of over 100 SKUs.• Launched the first iPad compatible cardiovascular fitness equipment in the big box retail market. i.Concept is a product line that enables a consumer to dock their iPad or iPhone and use it to control the equipment while using all of their favorite apps. • Launched proprietary mobile App.• Developed 3 brand-specific websites designed for lead generation. • Launched an online room planning system that enables consumers and dealers to create virtual layouts of their rooms using over 100 BH products and hundreds of ancillary products to customize and visualize a fitness or storage space that exceeds their expectations.• Drove product development initiatives to enhance and optimize the product offering (100+ SKUs) for a highly seasonal market. • Worked closely with customers including Sears, Sport Chalet, The Sports Authority, Scheels, Canadian Tire, and network of over 150 specialty fitness dealers.

Directed global product management and go to market activities for all health and fitness products. Owned the development of a multi-year roadmap (36 month horizon) of products that deliver commercial revenue and gross margin commitments. Managing the category as a business with particular focus on product experience quality, profitability, inventory management, and ultimately overall market success. • Led the global launch of the flagship product, MOTOACTV. The product was one of Motorola’s few direct-to-consumer products and was the first in a family of fitness products that leverage Motorola’s user interface, sensor technology, and communications expertise. • MOTOACTV is the only personal fitness device that features multi-activity fitness tracking, a smart music player, and smartphone connectivity. Numerous on-board sensors including a tri-axis accelerometer, GPS, ANT+, Bluetooth, BLE, and Wi-Fi drive those features.• Worked closely with internal App and Web portal development team to refine and deliver desired user-experiences.• Drove the commercialization and go-to-market efforts of the new-to-category product with anticipated annual sales of over $100M. • The product was merchandised in over 4000 retail locations at Best Buy, Verizon Wireless, The Sports Authority, REI, and online at Amazon.com.• Initiated and supported customer identification and development. Served as the subject matter expert in customer sales and training presentations.• Developed and cultivated partnership opportunities with fitness technology related product and service related organizations.

Star Trac is a private global leader in the design and manufacture of premium commercial and consumer fitness equipment. Directed global product management and marketing communications activities for all commercial cardiovascular, technology, and entertainment related products. (Representing 60% of total sales) Over 50% of the cardio products are sold with an embedded touch screen computer or integrated personal viewing screen. Entertainment delivery has become the new standard for most fitness facilities. Entertainment solutions include HD viewing screens, iPod audio and video playback, USB audio playback and data tracking, and wireless audio reception from wall mounted TVs.• Managed two product lines comprised of 35 models and roughly 75 SKU variations. Annual unit volume varied by model and ranged from 1,000-10,000 units.• Rationalized the product lines to focus on profitability and facilitate the transfer of production to a central manufacturing facility in China.• Strong focus on entertainment compatibility including Made for iPod / iPhone, Android & Blackberry devices, and USB connectivity.• Led the integration and customization of a technology product that connects our products to the Internet and delivers on-demand entertainment content to the fitness facility user.• Led the development of the Star Trac Coach™ – a first of its kind software product within the embedded touch screen computers. The product offers over 1M personalized workouts led by a professional coach. Defined the product and program logic and drove the production and post-production of over 500 minutes of edited HD video.• Drove 15% incremental sales of the touch screen treadmills with an ASP increase of $300. Also converted 10% of non-touch screen treadmill sales to the premium models resulting in a 15% ASP increase.

• Directed all product management and marketing communications activities for the consumer division using a multi-brand and multi-channel distribution strategy. • Drove division revenue growth of 300%.• Led product development initiatives to enhance and optimize the product offering (100+ SKUs) for a highly seasonal market. • In 2007 Star Trac acquired the product and brand related assets of a competitor including over 100 product SKUs and 7 brands. I led the effort to absorb these assets and develop a comprehensive division strategic plan to maximize the ROI.• Developed a new channel-focused brand to compliment the commercial parent brand and two licensed brands.• Led the operation of two company websites including the SEM/SEO of the direct sales site. ($1M per year @ $1900 ASP)• Worked closely with customers including Costco and Costco.com, Sears, Dick’s Sporting Goods, and network of specialty fitness dealers.

• Drove the design, development, and launch of a ground up, 9-model (30 SKUs) light commercial product line. • Led the ground-up development in of a 30-piece commercial product line with variations totaling over 50 SKUs.• Led the redesign of a commercial product.• Traveled extensively to China to lead product development activities

VELOCITY SPORTS PERFORMANCE Velocity is/was the premier national youth sports performance training franchise. The business model uses training previously reserved for collegiate and professional athletes in 15-30K sq. ft. facilities to improve the speed, power, and agility of athletes. We built our franchise, the first in California, from the ground up and it quickly became the country’s highest performing center. Led all sales and marketing efforts and was a key contributor in operations and business planning activities.

BLACK & DECKER (KWIKSET) Kwikset, a subsidiary of Black & Decker [now Stanley B&D] is the global leader in residential door locksets sold to homebuilders, locksmiths, and retail outlets. • Led multiple strategic manufacturing project teams tasked with manufacturing and supply chain optimization.

• Led cross-functional teams in the development of new lockets and hardware components.• Designed and engineered numerous lockset components and enhancements.