From paid/organic social media and email marketing campaigns to traditional advertising like radio and print, I plan and execute marketing strategies to drive concert ticket sales and elevate our brands: The Caverns (nationally-acclaimed music venue inside a cave in Pelham, TN), The Caverns Sessions (Emmy-winning PBS series), Camp Caverns (camp for kids ages 8-14), CaveFest (signature music festival), and more. A typical day may also find me working on ticket pages (Tixr, Eventbrite), writing and sending press releases (Hive, Constant Contact), monitoring and responding to online reviews, or even shooting photos at a show.

Taillight thrives at taking a brand’s narrative and amplifying it with artist-driven content that’s entertaining and engaging. Calling on hundreds of national brands, I led business development for the company’s branded content division and its artist procurement, content creation and social media marketing services.

With a consultative approach, I solicited and collaborated with local businesses and national brands to make an impact in the Nashville market with Cumulus‘ radio, digital, promotional and event assets.

Nash Country Weekly was the only national magazine dedicated to country music, and I was responsible for all print and digital ad sales. To drive revenue, I thrived at creating, selling and executing unique marketing programs leveraged by our readers’ passion for country music celebrities.Notable programs: Clorox "Wipe It Out" campaign; "Fresh Face of Country Music" for Johnson & Johnson's skincare brand PURPOSE; "On The Fast Track" for Ariat boots; "My Cup of Country" for Mr. Coffee; integrated program for Chevy supporting their partnership with Nashville Star; Country Weekly Fashion Show and Country Weekly Kick-Off Party

The Nashville Songwriters Association International (NSAI) is the world's largest not-for-profit songwriters trade association. As Marketing Director, I solicited new sponsors/partners while maintaining current sponsors/partners to provide benefits and services to the songwriter members and to contribute to the success of the organization and its events. Additionally, I exploited donated media time and space as well as NSAI’s communication vehicles to grow the organization and to market our sponsors.

Freelance Work: Copywriter, designer and account executive for Candy Creative in Athens, GA. Copywriter for Bigelow & Eigel in Atlanta, GA writing direct mail pieces, print ads, radio and television spots for companies such as Coca-Cola, Cox Communications and Heavenly Ham.