As a marketing/sales professional, I leverage nearly 20 years of creative agency experience to help building product manufacturers, purpose-driven small businesses and non-profit organizations to develop, manage and execute growth strategies, expand their reach, effectively measure their impact/ROI, and ultimately identify how to get the most from their marketing and sales investments at every turn.My unique perspective is forged through thousands of hours delivering growth-oriented strategic planning, custom-tailored digital marketing tools from concept to completion, and powerful B2B/B2C sales resources for international product manufacturers, regional service providers, independent small businesses, and non-profit organizations. I've served in roles from designer and developer to campaign manager and content creator; photographer and video editor to email marketer and search engine specialist; strategic/creative director to project manager; digital director to agency partner, and a lot in-between.I'm best recognized for my ability to ask the right questions, to the right people, at the right time to uncover details that produce truly impactful work. I get in the trenches with key stakeholders to facilitate effective conversations, identify gaps, and ultimately develop actionable tactics built from thoroughly informed strategy, not legacy or presumption.To better understand my approach:1. "Give me 6 hours to chop down a tree and I'll spend the first 4 sharpening the axe." In my experience, marketing/sales problems rarely exist in a silo, and comprehensive solutions often require the same effort to implement, so I'm never afraid to spend extra time digging below the surface to identify an all-encompassing solution.2. Never blindly follow plans, no matter how well they seem to be working on the surface. Instead, we continually put data, experience and intuition to work to challenge the approach, introduce variables, and measure performance over time.3. Some objectives require a third-party agency/consultant to execute. Many don't. So we'll always identify the skills you've already got in-house and allocate resources accordingly.When should you hire an independent consultant?- Developing strategy from the ground up- Refining an existing approach for better results- Identifying external resources to make plans come to life or gearing up to produce the work in-house- Looking for an unbiased perspective while identifying strengths, weaknesses, opportunities, and threats to your business, analyzing the past, and planning for the future