Jeff Jenkins

Jeff Jenkins Email and Phone Number

Chief Marketing Officer, Chief Digital Officer, Advisor, Innovative leader across industries (Whole Foods, Taco Bell, Carter's, NASA) @ Carters Inc.
Jeff Jenkins's Location
Atlanta, Georgia, United States, United States
Jeff Jenkins's Contact Details
About Jeff Jenkins

Jeff Jenkins is a senior executive leader with over 20 years of operational experience spanning several industries including retail, restaurants, entertainment and aerospace. He has been the Chief Marketing Officer (CMO) of Carters (NYSE: $CRI) since 2019, leading marketing, brand strategy, customer insights, business intelligence, communications, creative, visual merchandising, wholesale marketing, PR and customer experience of a multi-billion dollar portfolio of brands: Carter’s, OshKosh, Little Planet, Skip Hop and exclusive brands at Target, Walmart & Amazon. He serves as a member of the executive leadership team and serves as a member of the risk management committee and DE&I committee. Previously, Mr. Jenkins was with CKE Restaurants, the parent company of the Carl's Jr. and Hardee's fast food restaurant brands, serving as the Global Chief Marketing Officer and Chief Digital Officer. From June 2015 to July 2017, Mr. Jenkins was with Whole Foods Market, Inc. as Vice President, Digital Strategy, Media & Marketing. From 2008 to June 2015, Mr. Jenkins was with Yum! Brands, Inc. in roles of increasing responsibility in the US and Australia. Prior to Yum Jeff worked for NASA and MTV/Viacom.Jeff has received numerous US and international awards such as Cannes Lions, Clios as well as recognition from Forbes, Fast Company and Adweek. He received his MBA from UCLA Anderson and his BA from the University of Virginia.Expertise in ...- creating new revenue streams via digital platforms (mobile, web, CRM)- working with start-ups to accelerate change-driving breakthrough innovation in traditional international companies- creating paradigm-shifting brand strategy- developing multi-faceted integrated marketing campaigns- conceiving and re-positioning brands - translating consumer needs into game changing products- inspiring creative agencies to produce their best work (See awards)-Managinging and growing billion dollar P&Ls

Jeff Jenkins's Current Company Details
Carters Inc.

Carters Inc.

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Chief Marketing Officer, Chief Digital Officer, Advisor, Innovative leader across industries (Whole Foods, Taco Bell, Carter's, NASA)
Jeff Jenkins Work Experience Details
  • Carters Inc.
    Executive Vice President, Global Marketing (Cmo)
    Carters Inc. Aug 2019 - Present
    Atlanta, Georgia, Us
    Chief Marketing Officer & member of the executive leadership team. Leading brand strategy, marketing, digital, customer insights, data science & business intelligence, creative, visual merchandising, communications, PR, and customer experience of a $3.5BN dollar portfolio of brands: (NYSE: CRI) Carter’s, OshKosh B’Gosh, Little Planet & Skip Hop.
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  • Sku
    Mentor
    Sku Dec 2021 - Jun 2022
    Austin, Texas, Us
    Investor & Mentor for the SKU CPG accelerator program. We take consumer products start-ups and quickly ready them for high growth through an intensive 15 week lesson and mentor-ship program
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  • Cke Restaurants, Inc.
    Global Chief Marketing Officer & Chief Digital Officer
    Cke Restaurants, Inc. Jul 2017 - Jul 2019
    Franklin, Tennessee, Us
    --Serves as executive leadership team member driving strategic brand, communications and customer experience direction of a multi-brand portfolio. --Led the separation of Carl’s Jr and Hardee’s into two distinct brands. --Charged with the development and implementation of marketing strategies and initiatives to build brand awareness and customer loyalty through traditional media, digital and social channels, and other innovative platforms. --Also responsible for culinary development, consumer insights and PR.
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  • Whole Foods Market
    Vp -- Digital Strategy & Marketing
    Whole Foods Market Jun 2015 - Jul 2017
    Austin, Tx, Us
    Lead the global digital marketing, media, social, content, product, customer care & commerce teams; reporting to CMO-- Led & completed a $65MM media RFP- resulting in a significant reduction in cost, new partner & strategic media vision-- Oversaw RFP for a new digital agency partner to re-design of the Whole Foods digital experience across, web, app, e-commerce & in-store experiences-- Launched Whole Foods Recipe chatbot on Facebook messenger, letting customer search & discover recipes via emoji--Introduced the new digital coupons in the Whole Foods app- tying the online and offline experience together nationally for the first time --Created the first complete e-commerce experience at Delivery.Wholefoods.com in partnership with Instacart
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  • Taco Bell
    Director Of Digital Experience & New Platforms
    Taco Bell 2012 - Jun 2015
    Irvine, Ca, Us
    --Responsible for the vision and strategy for the omni-channel digital experience at Taco Bell--Led the design and development of iOS & Android apps, CRM, Ordering, Gift Cards and digital experiences--Created the 1st QSR ecommerce order ahead experience on app & web, driving a 25% lift in check--Defining and delivering a best in class loyalty program that extends beyond just purchases--Constantly searching for new ways to redefine how consumers interact with Taco Bell through start-up relationships & emerging technologies--P&L responsibility of Taco Bell e-commerce & Gift Card company
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  • Yum! Brands
    Head Of Concept -U.S. Taco Co.
    Yum! Brands 2013 - May 2015
    Louisville, Ky, Us
    --Conceived the US Taco Co brand: name, strategy, visual identity, asset, voice & award winning uniforms--Lead a skunkworks team of "intrapreneurs"to create a new upscale fast causal Mexican brand for YUM brands
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  • Yum! Brands
    Marketing Manager -- Kfc Australia
    Yum! Brands 2011 - 2012
    Louisville, Ky, Us
    --Revitalized KFC’s Cricket sponsorship to become top recalled sponsor, increasing media value by +$127%($3MM+) with no additional spend and driving significant sales growth over campaign--Re-engineered the NPD Innovation process, increasing the output while reducing time to market--Drove high single digit sales growth through launch the first ever Celebrity Chef endorsed fast food range; bringing lapsed users back into the brand.
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  • Taco Bell
    Brand Manager
    Taco Bell 2008 - 2011
    Irvine, Ca, Us
    --Developed and positioned a new proprietary beverage & snacking platform; leveraging key strategic partners and creating a new sales layer that generated double digit sales growth--Restructured the Kids Meal to reduce the price and cost of sales while also generating over 1MM in annual profit--Managed five national product launch campaigns resulting in significant year over year growth--Managed creative implementation of all advertising(TV, Radio & POP) for five national marketing campaigns
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  • Nasa
    Media Relations Specialist
    Nasa 2004 - 2008
    Washington, Dc, Us
    --Partnered with entertainment companies to protect the NASA brand, creating positive coverage for NASA in films and television shows by Disney, Fox and others--Led a graphic redesign of all badges, fliers, certificates and posters, resulting in a unified NASA-JPL brand in all press-related materials--Functioned as an on-site project manager for incoming news and documentary crews, resulting in over 60 documentaries, one feature length film and a television pilot
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  • Nasa
    Public Relations
    Nasa Feb 2002 - Feb 2004
    Washington, Dc, Us
    --Designed, built and provided content for JPL's Public Services website as well as several internal communication sites, increasing page views and streamlining content delivery--Extend NASA's brand identity through the placement of exhibits and displays at museums, trade shows and conferences--Created new partnerships with entertainment companies
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  • Mtv/ Spike Tv
    Branding Associate
    Mtv/ Spike Tv 2000 - 2001
    New York, Ny, Us
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Jeff Jenkins Skills

E Commerce Social Media Strategic Partnerships Brand Development Digital Strategy Executive Management Mobile Marketing Digital Marketing Integrated Marketing Strategic Planning Entrepreneurship Marketing Creative Strategy Executive Leadership Social Media Marketing Product Development Marketing Strategy Brand Management Crm Brand Architecture

Jeff Jenkins Education Details

  • Ucla Anderson School Of Management
    Ucla Anderson School Of Management
    Marketing
  • University Of Virginia
    University Of Virginia
    Bachelor Of Arts (B.A.)
  • University Of Virginia
    University Of Virginia
    Bachelor Of Arts - Ba

Frequently Asked Questions about Jeff Jenkins

What company does Jeff Jenkins work for?

Jeff Jenkins works for Carters Inc.

What is Jeff Jenkins's role at the current company?

Jeff Jenkins's current role is Chief Marketing Officer, Chief Digital Officer, Advisor, Innovative leader across industries (Whole Foods, Taco Bell, Carter's, NASA).

What is Jeff Jenkins's email address?

Jeff Jenkins's email address is je****@****yum.com

What is Jeff Jenkins's direct phone number?

Jeff Jenkins's direct phone number is +157122*****

What schools did Jeff Jenkins attend?

Jeff Jenkins attended Ucla Anderson School Of Management, University Of Virginia, University Of Virginia.

What skills is Jeff Jenkins known for?

Jeff Jenkins has skills like E Commerce, Social Media, Strategic Partnerships, Brand Development, Digital Strategy, Executive Management, Mobile Marketing, Digital Marketing, Integrated Marketing, Strategic Planning, Entrepreneurship, Marketing.

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