Jeff Jenkins is a senior executive leader with over 20 years of operational experience spanning several industries including retail, restaurants, entertainment and aerospace. He has been the Chief Marketing Officer (CMO) of Carters (NYSE: $CRI) since 2019, leading marketing, brand strategy, customer insights, business intelligence, communications, creative, visual merchandising, wholesale marketing, PR and customer experience of a multi-billion dollar portfolio of brands: Carter’s, OshKosh, Little Planet, Skip Hop and exclusive brands at Target, Walmart & Amazon. He serves as a member of the executive leadership team and serves as a member of the risk management committee and DE&I committee. Previously, Mr. Jenkins was with CKE Restaurants, the parent company of the Carl's Jr. and Hardee's fast food restaurant brands, serving as the Global Chief Marketing Officer and Chief Digital Officer. From June 2015 to July 2017, Mr. Jenkins was with Whole Foods Market, Inc. as Vice President, Digital Strategy, Media & Marketing. From 2008 to June 2015, Mr. Jenkins was with Yum! Brands, Inc. in roles of increasing responsibility in the US and Australia. Prior to Yum Jeff worked for NASA and MTV/Viacom.Jeff has received numerous US and international awards such as Cannes Lions, Clios as well as recognition from Forbes, Fast Company and Adweek. He received his MBA from UCLA Anderson and his BA from the University of Virginia.Expertise in ...- creating new revenue streams via digital platforms (mobile, web, CRM)- working with start-ups to accelerate change-driving breakthrough innovation in traditional international companies- creating paradigm-shifting brand strategy- developing multi-faceted integrated marketing campaigns- conceiving and re-positioning brands - translating consumer needs into game changing products- inspiring creative agencies to produce their best work (See awards)-Managinging and growing billion dollar P&Ls
Listed skills include E Commerce, Social Media, Strategic Partnerships, Brand Development, and 16 others.