Jeff Mochal Email & Phone Number

Las Vegas, Nevada, Us

San Diego, Ca, Us

Head of internal and external communication for nation’s largest independent broker-dealer and leader in the retail financial advice market. LPL manages approximately $750 billion in brokerage and advisory assets, serving more than 17,000 independent financial advisors and more than 700 financial institutions. Senior leader responsible for corporate reputation, advisor, employee, and executive communication, public relations, media relations, ESG communication, and crisis communication/issues management. Serve as company spokesperson and strategic counselor to our senior management team.

Chicago, Illinois, Us

Senior leader within the global external communications function for global foodservice retailer with 33,500 restaurants in 119 countries. Responsible for U.S. and corporate media relations, digital and global public relations for properties including Olympics, FIFA World Cup, Ronald McDonald, Happy Meals and “I’m Lovin’ It!” campaign. Lead U.S. and global media relations teams responsible for 20,000+ yearly media inquiries. Serve as company spokesperson and media expert, managing financial communications, crisis communication and issues.Achieved 864 global media stories with a net reach of 1 billion for “imlovinit24” campaign. Program was also a top 10 Twitter trend – a first for McDonald’s – and improved online brand sentiment 15 percent.Generated strong results for 2014 Sochi Winter Olympics and FIFA World Cup. Olympics “Cheers to Sochi” campaign resulted in 780M earned media impressions, while World Cup “GOL!” campaign generated 760 earned media placements and a net reach of 396M. Create department’s yearly strategic plan, including vision, goals and objectives for the year. Align department plan with McDonald’s “Plan to Win.”Counsel senior leaders, including CEO, on all facets of external communication.Manage $2.4 million budget.Lead, coach and mentor team of 15 communication professionals, taking responsibility for their professional development.

Chicago, Illinois, Us

Key communication strategist for Fortune 500 food company with net sales of $12.7 billion. Responsible for the overall strategic direction of earned media, developing and executing key media relations strategies designed to strengthen the reputation of ConAgra Foods and its brands with key stakeholder groups globally. Led successful earned media team that changed positive-to-negative media impressions of ConAgra Foods from 1-to-3 in 2007 to 6-to-1 in 2010.Developed comprehensive internal and external corporate reputation strategy, customized by key audiences, including employees, customers, analysts and NGOs. Employee perceptions of ConAgra's reputation, as measured by Towers Watson, increased every year from 2007-2012.Served as a media expert, managing all facets of media relations, including: acting as a company spokesperson; managing crisis communication and issues; and training key spokespeople. Worked frequently with senior leaders, including the CEO and his direct reports, on external communication strategies and tactics.

Lead public relations professional for top-10 quick-service restaurant chain. Reporting to EVP of Marketing who reports to CEO, developed innovative and integrated public relations plans designed to increase sales, product awareness and brand image. Executed comprehensive external media relations campaign for two of the most successful new product launches in the QSR industry - the Spicy BBQ Thickburger featuring advertisements with Paris Hilton and the Monster Thickburger. Both campaigns generated international publicity valued in the tens of millions.Garnered dominate media coverage for product launches in major newspapers and industry trade magazines, including USA TODAY, Associated Press, St. Louis Post-Dispatch, QSR Magazine, Nation's Restaurant News, and numerous other publications.Wrote and edited all company press releases, fact sheets, Q&A talking points, product descriptions, and other informational documents.Served as company spokesperson to the press and managed all media relations efforts.Served as key communications contact in all crisis situations responsible for briefing CEO, EVP of Marketing and forming response plans.

Mba

B.A, English