• Independent freelance marketing consultant offering a broad range of B2B and B2C services including:• Marketing Strategy Development, Marketing Process Development, Website Strategy & Development, Email Strategy & Template Design, Graphic Design & Digital Imagery, UX / UI Optimization, Brand Strategy & Development, Search Engine Optimization, Data, Analytics & Reporting, Content Marketing Strategy, Conversation Rate Optimization, eCommerce Optimization, Social Media Strategy, Lead Generation, Google Ads Management, and WordPress implementation/optimization/management

• Results-driven digital analytics and performance optimization SEO Analyst with extensive experience managing the implementation, maintenance, and optimization of Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console (GSC) for a multi-brand franchisor comprised of 9 brands and nearly 800 websites across the US and Canada.• Proven track record of ensuring data integrity, driving actionable insights, and enhancing digital performance through strategic analytics solutions. Adept at collaborating to streamline processes and deliver measurable business growth.𝗞𝗲𝘆 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀:• Increased overall conversations by over 20% and overall conversion rate by over 28% across all brands.• Spearheaded the technical development and execution of a website migration project, successfully transitioning 160+ franchisee websites from a sub-domain to a sub-directory structure, resulting in improved franchisee organic site performance.• Standardized technical procedures for all brand sites, reducing critical technical site issues by 75%+ and eliminated page indexing issues.• Developed and delivered weekly, monthly, and ad-hoc marketing reports (using Looker Studio) with in-depth analysis and insights related to paid, organic, and social campaigns.• Conducted keyword research, keyword analysis, and competitor content analysis for content creation team.• Created master optimization document and process to track meta updates, prioritize content updates, and map keywords to ensure consistency across page content, blogs, social, and email campaigns.

• Serve as primary strategist for a portfolio of 18 clients from a variety of industries serving B2C, B2B, and B2C/B2B markets.• Analyze client sites, gather intelligence, develop actionable strategies, plan, and manage all aspects of client SEO engagement including:>>• Keyword research and tracking>>• Monitor, interpret, and report Google analytics data>>• Content planning, optimization, internal linking, and external link-building>>• Site design, page layout, and content restructuring>>• Establish and monitor client goals and optimize conversions>>• Meeting with clients for monthly reporting and as needed to align strategies

• Completely overhauled the entire corporate digital marketing ecosystem; audited every component and implemented expansive critical operational, system, platform, and infrastructure improvements that led to:>> • 120% increase in total web page views>> • 34% increase in new visitors>> • 48% decrease in bounce rate>> • 50% improvement in page load speed>> • 300% increase in marketing qualified leads (MQLs)• Developed and implemented an efficient digital asset library management and deployment system that included protocols for cataloging, versioning, and user permissions.• Owned the creative direction, capture, and production of product images and videos.• Authored and initiated a 3-year “Digital Path Forward” strategy which included a Social POV and implementation strategy, development of new product collateral, digital asset repository, corporate website redesign, creation of a partner resource portal, sales app re-build, and systems integration with a CRM.

• Developed and executed a comprehensive, cross-platform marketing strategy for the launch of new corporate and e-commerce websites. This strategy encompassed brand standardization, persona development, customer journey mapping, and content restructuring.• Managed relationships and collaborated with partner agencies to optimize SEO/SEM, enhance brand discovery and development, and ensure content alignment across all platforms.• Improved UX, UI, search visibility, and user engagement for both corporate and e-commerce websites.• Led brand development and launch strategy for Sonaria, a new software product and company under the Lowry Solutions umbrella.• Created and implemented an integrated marketing campaign calendar encompassing web content, email marketing, social media, SEM, video production, direct outreach, and ABM campaigns.• Championed innovative marketing technologies and strategies to drive Lowry Solutions towards a modern and comprehensive approach.