• Provides vision and leadership in all aspects of Marketing, E-Commerce, and its extension throughout the company• Creates and deploys Marketing Strategy (and oversees the creation of corresponding action plans), ensuring support of the overall strategic plan and companies financial and non-financial objectives• Creative direction on all content including cover art, videos, content marketing and, branding• Delivers the roadmap, and implementations plan for all B2B and D2C advertising, digital, social, content marketing and, communications activity • Provides ongoing leadership and professional development to cross-functional marketing and e-commerce team• Launched and runs the Artist Management division of Known Accomplice. Currently representing the Juno nominated band Bleeker. • Revitalized e-commerce business by rebuilding and launching a modernized sales platform and successfully negotiating new logistics partnership• Successfully rebuilt the company’s online presence, establishing a long-term strategy and brand ‘voice’ for each of the company’s social channels

• Led domestic marketing activities and brand management for global priority artists The Rolling Stones, U2, The Eagles, Bob Marley, Peter Gabriel, The Who, Eric Clapton, Ringo Starr & Queen• Created, planned and, budgeted product lifecycle • Managed national advertising campaigns• Developed and supplied creative direction on content marketing and advertising assets• Forecasted and managed marketing budget, tracked spends and measured campaign ROI• Developed strategic partnerships and promotions• Worked in tandem with sales teams to build retail strategy and support localized and national initiative• Identified and researched market trends • Identified new opportunities and monitored competition

• Led Canadian marketing, brand management and, product development activity for a variety of top tier home entertainment properties including Marvel Animation, NFL, National Geographic, Bakugan, and Beyblades • Planned and purchased all national TV, print, online, and out-of-home advertising• Key liaison for U.S. head office and U.S. partners• Key liaison for all domestic partners, broadcasters and, digital partners• Developed strategic marketing partnerships across all owned and partner brands. • Built and managed annual marketing plan, budget and, marketing tools• Creative lead on packaging, DVD authoring, TV spots, client presentations, and trailers• Identified and researched potential acquisition• Built and managed annual marketing plan, budget, and tools

• Marketing, brand management and product development for a variety of home entertainment properties including The Criterion Collection, CBC, World Poker Tour, • Planned and purchased national TV, print, online and out-of-home advertising• Creative lead on packaging, DVD authoring, TV spots, client presentations and trailers• Identified and researched potential acquisition

Key liaison between advertisers, printer and publisher. Contributed to editorial. Developed marketing tools and assisted in creating monthly marketing plans. Created ads as needed.