Collaborate and implement strategic guidance on the label's release plans, focusing on onboardingto global distribution platforms and publicity initiatives. Oversee social media engagement and grassroots campaigns to enhance visibility and reach

Led the release and marketing strategies for a diverse portfolio of digital, TV, theatrical, and physical media, driving the rollout of nearly 2,000 high-profile projects, including the films Halloween & Friday the 13th franchises, Major League Baseball, and Carol Burnett. Co-created the popular Scream Factory™ brand, generating $50M in revenue and propelled social media growth from 0 to 100K+ followers.Additional highlights: - Collaborated with top studios (Universal, Warner, Sony, Paramount, etc.) and cross-functional teams to execute integrated campaigns, manage budgets, and ensure ROI. - Drove record-breaking sales, including a $1M revenue milestone for the Scream Factory 10th Anniversary sale. - Innovated unique brand-building strategies, including partnerships with major talent (e.g., John Carpenter, John Waters) and community-focused initiatives (e.g. partnering with a local cancer support group for the 40th Anniversary of the film Carrie). - Served as brand spokesperson, participating in interviews, digital/streaming stunts, convention booths, added-value concepts, film screenings, and panels at major events like Comic-Con.- Booked films at festivals and coordinated delivery of materials. - Self-started production of multiple film releases, enhancing and optimizing marketing strategies.

Spearheaded the creation of 100+ inclusive film campaigns across LGBTQ, Black, Latinx, and Asian communities, overseeing marketing collateral and ensuring alignment with brand vision and partner approvals. Managed PR firms to execute strategies within budget and designed a website to showcase branded content .

Led campaigns for major releases, including The Notebook, The Texas Chainsaw Massacre, and the Final Destination franchise. Developed budgets and created sales tools to support marketing initiatives.

Wrote and created several articles including a feature with TV producer Aaron Spelling, “Behind the Scenes” pieces and a recurring column called “The B-List”. Reported and interviewed talent & crew on set. Hired and managed interns.