Jeff Nicholas Email & Phone Number

Los Angeles, Ca, Us

Menlo Park, Ca, Us

Developing the next generation of mixed reality entertainment experiences at Meta Reality Labs.

As co-lead of the brand, I provided creative + strategic direction for all aspects of the Bored Ape Yacht Club, including all of our global, multimillion dollar initiatives centered around content, digital experiences, gaming, events, partnerships and community.

Provided creative + strategic direction focused specifically on the club and its members for Yuga Labs' Bored Ape Yacht Club.

San Francisco, Us

Creative and strategic leadership, direction and support for Authentic Artists / WarpSound.

San Francisco, Us

Lead all creative initiatives for adaptive AI music startup Authentic Artists + our consumer brand WarpSound.Executive leadership, working to establish directional alignment + biz strategy. Lead a team of multidisciplinary creatives for all assets ranging from our 3D virtual artist IP and environments to branding, interactive music experiences, marketing and partnerships. Conceptualized, created, launched and lead our WVRPS by WarpSound AI music-based web3 initiative, resulting in immediate collection sell out and ongoing title of #1 Music Collectible by overall volume on the OpenSea marketplace.Authentic Artists (WarpSound) is creating adaptive AI music systems to power the evolution of interactive music experience.

San Francisco, Us

Pre-seed creative and strategic leadership, direction and support while Authentic Artists was in stealth.

Beverly Hills, California, Us

Conceptualized and pitched campaigns for global clients as part of Live Nation’s Media & Sponsorship group, resulting in multimillion dollar sales and partnerships. Lead creative initiatives and teams for existing partnerships with Uber, PayPal, Honda and Cisco. Brought a unique perspective rooted in a hybrid of creative, innovation, biz dev and strategy to the Integrated Marketing division of Media & Sponsorship, increasing sales, work quality, market perception, and client satisfaction. Improved the division’s internal perception as thought leaders and developed award winning work through creative leadership and mentoring of a team of in-house and freelance creatives. Worked as part of senior leadership to further integrate our marketing solutions, creative, strategy, production, measurement, insights, brand management and sales divisions to increase sales and client retention.

Beverly Hills, California, Us

Conceptualized, pitched, and executed the Samsung “Unframed” VR livestream with Coldplay — in partnership with Publicis and R/GA — touted as “the defining VR moment of 2017.” The largest and most viewed VR livestream production executed to date, it was shortlisted for a Cannes Lions “Innovation in Branded Content” award. Conceptualized, pitched, and executed AR experiences for Hyundai at Music Midtown — the first-ever AR livestream — and Verizon with The Chainsmokers — the first-ever interactive 5G-powered AR concert experience. Conceptualized, pitched and executed a variety of additional XR initiatives, including critically acclaimed work with Hulu, Oculus, Red Bull and NextVR, as well as the launch of an adaptable AR platform for live events.

Beverly Hills, California, Us

Beverly Hills, California, Us

Consultant for Live Nation's then newly formed VR/streaming group, focusing on creative, strategy and production of 360°/VR live music experiences and broadcasts. (Officially joined the in-house team at the end of my contract in 2017)

Directed commercial, music video and VR projects for Hulu, Oculus, CBS News, Live Nation, Hoonigan Racing/Ford Performance, Justin Timberlake, Dreamworks, RCA Records, The Marketing Arm, Blue Diamond Almonds, USA Swim, and Budweiser.

Conceptualized and executed Goldenvoice + Google’s 1st Coachella VR livestream in 2016, leading to contract renewal for 2017-2019 (as well as additional multi-year contracts with Red Bull and competitors C3 Presents/Live Nation for VR livestreams of Lollapalooza, Austin City Limits, and Voodoo Festival)

Los Angeles, Ca, Us

Lead the company through 9 years of double-digit percentage year-over-year growth, the acquisition of 2 competitors, expansion into 4 additional markets, the launch of 3 satellite businesses, the incubation of 3 partner businesses, and the development of a client roster including some of the most culturally relevant entities in the world. As the creative and media landscape evolved, helped expand the service offering from the initial design and branding services to an integrated approach covering strategy, digital/interactive, experiential, content, and innovation, leading to a wide array of high-profile contracts, critical acclaim and multiple awards. Creative directed and/or Directed campaigns, content and experiences for Apple Music, Justin Timberlake, Nixon Watches, Rihanna, Legendary Pictures, Linkin Park, AB InBev, Sony Records, Priyanka Chopra, and many more. In response to constantly evolving mediums and content innovations, launched a VR division in 2015 (VEHICLEvr) to develop and execute VR/360° content and experiences for a wide range of clients, leading to critical acclaim and a variety of creative and technical “industry firsts.”

Drove creative, merchandise, tour marketing and special creative projects for all of music manager John Silva’s clients (AFI, Beastie Boys, Beck, Foo Fighters, Jimmy Eat World, Nirvana, Queens Of The Stone Age, Ryan Adams, Sonic Youth, Tenacious D, and The Mars Volta), leading to a wide variety of measurable results including sold out tours, 75-100% increases in merchandise sales, and highly sought after creative packaging / limited edition product collaborations. Developed a limited-run capsule brand — Hooves Footwear — with partners Dave Grohl, Gravis Footwear, and music producer Nick Raskulinecz, leading it to worldwide endorsements, instant sell-outs, and major international retail placements.

West Hollywood, Ca, Us

Assistant Tour Manager for punk band Unwritten Law in support of their 2002 album Elva, ensuring smooth global operations. Tour Manager for singer-songwriter Jason Mraz in support of his 2002 album Waiting For My Rocket To Come, developing touring systems and processes that elevated his touring from opening sets to sold out headline shows in a matter of months. Helped drive the career of singer-songwriter Gary Jules as his Day-to-Day Manager, leading to a 2003 UK Christmas # 1 for his cover of Tears For Fears’ Mad World, and a favorable record deal in the US with Universal Records. Developed creative and operational systems for merchandise offerings, increasing sales by 75%.

Las Vegas, Nv, Us

Creative direction and design of primarily print-based collateral for UNLV music and entertainment events.

Las Vegas, Nv, Us

On campus tech support and systems repair for professors and classrooms.

Creative direction and design of print-based marketing collateral for the Las Vegas music and entertainment industry.

Between 1994-97, I participated as an independent artist in the underground computer art scene focused around ANSI + ASCII art. I released artwork in the monthly art packs of some of the more prestigious boutique art collectives known as CiA, eclipse, and awe, provided leadership support as the scene matured, and helped launched an ongoing series of artist collaboration events in the IRC #ANSI chat called Blender (that still runs today).