Jeff Nitta Email and Phone Number

Senior executive leader with over 20 years of experience in the passion-driven, outdoor industry.My experience at every level of business commerce—with senior leadership positions in product, sales, marketing, operations and financial planning—allows me to strategically establish business goals while effectively understanding all aspects required to advance a company. My strength lies in recognizing people’s talents and leveraging their capabilities to effectively meet the company’s goals, while driving employees to strive for industry vision and advancement

Established brand and company product, from conception to market launch.Managed sales, marketing and operations. Developed market awareness withinindustry affiliated network groups and forums. Expanded company’s product offeringafter initial product launch.

Directed internal sales team responsible for national and international distribution accounts. Supervised external regional sales groups and contract sales representatives. Revised compensations plan to include monthly, quarterly and annual sales goals. Implemented new best practices for CRM system. Coordinated regional and national trade shows.

Managed products from product design to post launch review. Conducted consumer focus group exercises to drive go-to-market strategy. Developed new audience/product segments within existing and new product categories. Coordinated supplier communication and price negotiations with domestic and international suppliers.

Developed and maintained a diverse product line including market research, creating time lines, and product sourcing both domestic and international suppliers. Established monthly sales plans and negotiated pricing and terms with manufacturers. Designed packaging graphics and POP displays in addition to coordinating sales collateral including monthly publications, sales fliers, sell sheets and annual catalogs. Coordinated the concepting and design of multiple products with domestic andforeign patents in my name.

Responsible for creating and implementing new products and categories within the accessory and hard goods segment. Established monthly sales plans and annual forecasts to meet the parameters of the annual budget. Attended regional and national trade shows and product demonstrations. Active in account sales on the regional and national level.

Supervised staff of eight sales representatives. Administered training and sales technique programs to improve customer service. Serviced a client base of over 400 retail accounts for the bicycle and fitness industry. Enhanced interdepartmental communication to better meet the needs of the customer base and established the Midwest region as the highest revenue generating area of the country.Inside Sales Rep of the Year, 1997.