Jeff O'Bryant Email & Phone Number

Charlotte, NC, US

Birmingham, Alabama, United States

• Lead comprehensive visual merchandising strategies across all wholesale showrooms in key cities and industry events, significantly enhancing brand alignment and customer engagement.
• Successfully spearheaded the opening of two new showrooms, drastically improving brand visibility and market penetration in strategic locations.
• Direct all aspects of photo shoot planning and execution for catalogs and social media, collaborating with C-suite executives to ensure consistent brand messaging across platforms.

Birmingham, Alabama

• Directed visual merchandising initiatives across 12 retail and 6 licensee stores, significantly enhancing consumer experiences and aligning store presentations with corporate standards.
• Played a key role in launching five new stores, employing innovative visual strategies that increased foot traffic and sales.
• Developed and implemented merchandising standards and introduced "Visual Wows" to enhance retail and event presentations, elevating visual aesthetics and customer engagement.

Macy's Cumberland

• Successfully implement corporate visual merchandising strategies, set store iconic standards, seasonal décor changes, promotional events, shop concepts, fixture placement, staff/peer hiring and training for Macy’s.
• Chosen among visual merchandising peers throughout the Macy’s organization to represent the Southeast region at the critical 2012 4th quarter prototype. Executed in New Jersey and implemented throughout the Macy’s.
• Consecutively chosen among visual merchandising peers in Southeast region to participate in the yearly executive committee meeting.
• Go to manager to travel within region for store executive visits and renovations.
• Chosen as trainer and mentor for all new visual managers hires in district.
• Promoted 3 times in the past 5 years.

Macy's Stonecrest

• Successfully implement corporate visual merchandising strategies, set store iconic standards, seasonal décor changes, promotional events, shop concepts, fixture placement, staff/peer hiring and training for Macy’s.
• Chosen among visual merchandising peers throughout the Macy’s organization to represent the Southeast region at the critical 2012 4th quarter prototype. Executed in New Jersey and implemented throughout the Macy’s.
• Consecutively chosen among visual merchandising peers in Southeast region to participate in the yearly executive committee meeting.
• Go to manager to travel within region for store executive visits and renovations.
• Chosen as trainer and mentor for all new visual managers hires in district.
• Promoted 3 times in the past 5 years.

Macy's Towncenter

• Successfully assisted in implementing corporate visual merchandising strategies, store iconic standards, seasonal décor changes, promotional events, shop concepts, fixture placement, staff/peer hiring and training for.

Greater Atlanta Area

• Entrepreneur/owner of retail home store and design services multi location small business.
• Created store design, fixturing and decor.
• Built company brand including developing website, digital marketing and store design.
• Purchased and developed relationships with nationally recognized suppliers and industry professionals.

Managed southeastern sales territory comprised of four states.Achieved highest sales in territory by increasing sales by over 80%.Increased and diversified client base by 60%.Decreased regional sales office operating costs by 50%.Trained and mentored new sales hires.Negotiated Appearance and Company recognition on nationally syndicated cable show “Whose.

Corporate Headquarters/ San Francisco, CA

• Achieved 100% sell – in of corporate marketing and merchandising programs to national retail clients for the Levi’s, Docker’s and Slates brands.
• Received Customer Business Development award, recognized for exhibiting strong leadership, professionalism and 100% commitment to brand marketing team process and customer service.
• Co-produced and managed annual retail marketing budgets for 3 global brands. Provided budget management and guidance to national retail clients ensuring brand integrity and sales growth of all corporate marketing and.
• Implemented marketing calendar, contracts and advertising agreement letters, ensuring 100% retail account partnership and compliance to corporate marketing brands.
• Assisted and coordinated national and regional special event programs that included: Elizabeth Taylor AIDS foundation Passport/Macy’s event, MTV Music Awards, Latin Grammy’s, Lilith Fair music sponsorship, LS&Co’s.
• Trained Merchandise Coordinator teams, selling specialist and retail clients in the implementation of brand marketing/merchandising strategies that supported sales, marketing and merchandising corporate programs.

Atlanta, GA Regional Sales Office

Assisted marketing manager in the implementation of multi - brand and consumer segment marketing, visual merchandising, point of sale distribution, product information sales and merchandising training tools, account promotional planning and execution and co - op advertising programs for southeastern retail accounts.

Greater Atlanta Area

Managed a territory of 7 strategic southeastern retail accounts with a total of 34 stores.Negotiated key floor placement, signage and visual branding enhancements.Provided sales, product performance and customer feedback to internal and external key stakeholders.Set retail account sales floor per corporate and store planograms for 3 brands and multiple.

Greater Atlanta Area

Successfully partnered with General Manager, Regional Merchandise Manager and Merchandise Team Manager in the direction of merchandise execution and visual presentation for 120 million dollar flagship/concept store.Ensured timely execution of all Visual merchandising projects and special events.Partnered with store executives to educate store selling team.

Spartanburg, SC

Managed visual merchandising programs for 3 Belk/Hudson stores.Executed in-store promotional events and visual merchandising projects.Prepared, administered and tracked visual merchandising budget.Managed, coached, trained and mentored a staff of 3 visual merchandisers.

Bachelor Of Arts, Advertising Public Relations

Activities and Societies: Sigma Chi

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication