Jeff Olson Email & Phone Number

Sarasota, Fl, Us

A strategic communications consultancy focused on leadership communications, employee engagement, and brand reputation. We conduct organizational communications assessments and provide consultation/fractional work to drive internal and external brand transformations.Clients include: Communications counsel for Generative AI initiatives for a Big Four consultancy; CEO communications counseling and media strategy for pet health start-up; communications workshops for financial services organization; thought leadership for non-profit CEO."Inspiration, move me brightly, light the song with sense and color, hold away despair.”- Robert HunterWe bring sense to your communications, and add color to inspire.

Supported family health challenges

Philadelphia, Pennsylvania, Us

Recruited to lead communications function through company’s turnaround and transformation into innovative healthcare organization. Led all COVID-related communications efforts for the retail pharmacy. Amid a pandemic, rebuilt the communications team and modernized the communication approach with purpose-driven storytelling, digital and media-rich content, and crisis & issues preparation and process. Named to PR Week's 2020 Health Influencer 50 list during tenure.

Reston, Virginia, Us

In 2019, the merger between Olson Engage and ICF Olson Agency Partners resulted in ICF’s international commercial marketing agency, ICF Next.I was retained by the organization following the merger to spearhead growth & innovation efforts, including organizational planning, evolution of purpose and mission, and capabilities integration.SELECTED HIGHLIGHTS & ACHIEVEMENTS✔ In the first 3 quarters of developing the near-term and long-range business plans, delivered 3% YOY growth for the company.✔ Developed an evolving business development process focused on new client development, organic growth and integrated capabilities, growing total integrated sales by 65% and the total opportunity pipeline by 900%.✔ Established the GTM narrative and strategy frameworks for a 1,700-person organization, including the 3-year roadmap.

Minneapolis, Mn, Us

From 2015 to 2019, I served as Executive Vice President for Olson Engage and held ownership for the PR agency growth strategy, strategic communications, corporate affairs, crisis and issue management, and business development practices.SELECTED HIGHLIGHTS & ACHIEVEMENTS✔ Led the agency to 25% revenue growth in the first two years in the role, and in 2017 was named PR Week’s Mid-Size Agency of the Year, and Holmes Report Consumer Agency of the Year.✔ Delivered 77% growth in two years for new business by instituting a “Strategy to Win” business development approach which did not exist previously.✔ Built a 2020 Vision with the Board of Directors, CEO, and CMO of an international QSR while serving as a strategic partner to C-suite leadership teams.✔ Led a 40-member communications team to hit all KPI, and served as a change agent to build a new culture and talent development program.

Chicago, Illinois, Us

In 2014, I transitioned into a lateral role to lead global brand reputation initiatives for McDonald’s corporation, including overhauling its entire employer narrative. Key member of the global leadership team for people reputation, engaging regularly with the CEO and US President.SELECTED HIGHLIGHTS & ACHIEVEMENTS✔ Delivered presentations to thousands of partners and was featured as the top speaker at numerous internal events and meetings.✔ Highlighted the company’s people, employment stories and successes through a political-style campaign to engage internal and external audiences.✔ Built and rolled out reputation plans with senior executives enterprise-wide, including national and local crisis preparation.✔ Secured buy-in from franchisees for use of a multi-million dollar budget and commitment for national campaigns and execution in local markets.

Chicago, Illinois, Us

I was promoted to Senior Director of Strategy and Communications in 2013, where I served as Chief Communications Officer and oversaw all business planning and communications for McDonald’s West Division, which consisted of 4,400 restaurants and 220,000 total employees.SELECTED HIGHLIGHTS & ACHIEVEMENTS✔ Developed and introduced a new pilot program across 5,000 restaurants that increased employee pride in the brand, reduced complaints, improved operational scores, and decreased turnover.✔ Created a division-wide plan that led US system KPI for three consecutive years, including a 5% increase in sales.✔ Achieved consistency in brand messaging, story, and alignment across 7 regions and 55 television markets.

Chicago, Illinois, Us

Prior to 2007, I served as McDonald’s key point of contact at Golin, and in 2007 I was recruited to McDonald’s in a full-time capacity. As Director of Communications for the West Division, I led internal, external, and management communications for 4,400 restaurants and 220,000 employees.SELECTED HIGHLIGHTS & ACHIEVEMENTS✔ Circle of Excellence Award (2012)✔ CMO Marketing and Brand Team Award (2012)✔ US Brand Ambassador Award (2011)✔ Led 21 PR agencies to support the brand and created an annual summit to align and share best practices.✔ Drove a complete overhaul of the regional communications structure, including developing and launching regional communications teams.✔ Established a new management communications process that aligned Divisional and Regional executives to an internal brand story.

Chicago, Il, Us

Positions: Vice President, Account Director, Account Supervisor. Clients: McDonald's, Levi Strauss & Co, and SC Johnson

St. Louis, Mo, Us

Positions: Account Supervisor, Senior Account Executive, Account Executive, Assistant Account ExecutiveClients: Gatorade, Hormel and 3M.