Work directly with the General Manager and other cross-functional members of the team and overall organization to define, plan, and execute digital marketing plans; including management of the Skyworks website, digital assets and applications, email campaigns, SEO/SEM, social media campaigns, digital advertising campaigns, and online education courses.• Strategized high-converting profitable Google Ads and Merchant Center ads. • Develop and implement a digital marketing strategy in support of overall business strategy and objectives• Actively manage the Skyworks website including content, brand positioning, SEO optimization, and collecting, analyzing and presenting data for decision making• Plan and manage the execution of marketing automation campaigns including email marketing campaigns, website, social media platforms and other channels of communication• Measure, report and analyze KPIs for all digital marketing campaigns• Collaborate with cross-functional teams to optimize online user experience for internal and external audiences• Consistently monitor and improve the effectiveness of social channels and networking outlets by understanding each entity’s objective, typical user profile, advantages, disadvantages and reporting metrics.• Create and maintain lead generation and customer acquisition programs • Develop overall social media strategy and execution of social media campaigns, and maintain social channels• Develop and assist in the execution of the marketing strategy including content generation for use in email, social media, advertising and content online distribution partner sites• Review new technologies and keep the company at the forefront of developments in digital marketing • Be an advocate of Skyworks within the digital landscape• Oversew and manage all contests, giveaways, and other digital projects• Directly managed vendor partnerships• Develop and execute co-op marketing programs that promote both vendor and Skyworks

Strategic marketer with focus on e‐commerce, channel marketing, channel programs, demand generation, equally adept at marketing strategy and execution, market analysis, multichannel and e‐commerce strategy, digital marketing, online retail consulting, brand management, public relations, keynote presenter, industry commentator, business intelligence, data mining, analytic, segmentation, positions & branding

Supervised and mentored a creative staff of five ensuring projects were completed on time, within budget meeting high standards of user experience and design. Reviewed and provided constructive criticism of work.Proposed new trends in design and technology to the team, and developed standards and processes increasing efficiency and establishing consistency across projects.Refreshed library of website products based on UX/UI statistics utilizing current design trends culminating in increased contract renewals and new customer opportunities.Oversaw the creative department in the development of a new suite of digital products to ensure quality control standards and functionality.Worked with project managers to develop new marketing initiatives increasing closing opportunities during the decision phase and reevaluation phase.

Developed MMG’s in-house web design operation into a thriving digital media business segment creating and managing complex content management systems, web based applications and rich media solutions.
Direct interactive design team in proposal development, needs identification, budgeting, tactical execution, launch and assessment resulting in new business growth.
Strengthen web based product offerings and business strategies through collaboration and management of 3rd party partner sources through vendor selection, contract management, 
negotiation and training.
Lead research and development of new technologies, best practices and tools improving process 
and implementation of web strategies including quality, timeliness, and costs.

Developed MMG’s in-house web design operation into a thriving digital media business segment creating and managing complex content management systems, web based applications and rich media solutions.
Direct interactive design team in proposal development, needs identification, budgeting, tactical execution, launch and assessment resulting in new business growth.
Strengthen web based product offerings and business strategies through collaboration and management of 3rd party partner sources through vendor selection, contract management, 
negotiation and training.
Lead research and development of new technologies, best practices and tools improving process 
and implementation of web strategies including quality, timeliness, and costs.

Creative and strategic lead for branding and marketing initiatives delivering strong print and interactive experiences from concept through launch phase targeting business-to-business and consumer audiences.Established and grew AMC’s in-house web and interactive product offering by establishing business processes and leveraging content management system solutions; Word Press, Drupal, Joomla and web hosting strategies.Creative and strategic lead for Christ the King Seminary’s interactive media and traditional media rebranding initiative culminating in increased national presence, general perception, and awareness.Revitalized America’s number one selling brand of air-activated warmer apparel line through new comprehensive brand standards and design strategies from concept to print.

Created high-quality, intelligent web solutions in a fast-paced, usability and accessibility-sensitive environment demonstrating creative design, innovative problem-solving, successful team and client communication.Constructed and administered web pages/sites incorporating graphic user interface (GUI) features ensuring usability, cross browser compatibility and accessibility. Identified new internet and authoring technologies relevant for web site development contributing to Digicon’s growing economic and time saving internet solutions.Displayed project management and client relations through close project tracking and open communication among staff and customer ensuring the highest standards.

Managed TDN’s in-house advertising department developing corporate brand design and marketing strategies utilizing traditional print and web helping achieve companies quarterly goals.Developed, administered and maintained tdn.net utilizing ASP/VB technology, Microsoft Access databases, Windows Server 2003 and Macromedia Suite culminating in over $14,000 of savings in outsourcing costs per quarter. Strategic lead in development, design and production of print, identity, packaging and websites maximizing customer recall and increasing brand awareness. Spearheaded marketing communications between TDN Product Development Team, Microsoft and Intel to develop innovative co-op marketing opportunities becoming the “First-to-Market” OEM for new product releases over industry leaders Dell, Gateway and Compaq.