Marketing Director, Oem Americas
Round Rock, Texas, Us
Dell OEM Solutions is a high growth start-up within Dell, working to meet the needs of companies looking to leverage Dell IP as part of their own go-to-market solutions. Role was player/coach of a marketing team focused on lead generation and nurturing, sales enablement, market awareness, events and building a partner program. Track record of success around these goals by working closely with Americas sales leadership, Product Group marketing and engineering, and our channel and technology partners. Recognized as Global OEM Solutions Marketer of the Year in FY13 during a challenging business climate.• Directed variety of inbound and outbound marketing programs which exceeded targets and resulted in over $100M in new sales pipeline annually.• Generated $25M in new business within 18 months by identifying new market approaches to healthcare, industrial automation, security and surveillance; led core teams to create a new vertically-focused approach which generated value propositions, collateral and event strategies.• Optimized annual marketing budget of over $2M by balancing short-term business efforts and longer-term marketing strategy and pipeline generation.• Partnered to define and build out the OEM Channel Partner Program, an ecosystem aimed at expanding the capabilities and market reach to 12 key global, regional and vertically-focused channel partners, leading to over 15% of the business coming from this avenue within 3 years.• Managed team growth from two to nine team members with high marks from supported sales teams, positive team recognition and progression and very minimal turnover.• Guided two solution roadshows across the US, Canada and Brazil with a $160k budget, in 10 cities with over 450 attendees, director level and above.