Jeff Wells Email & Phone Number

Atlanta Metropolitan Area, Georgia, United States

Greater Atlanta Area

Developed, managed and led all marketing projects for digital marketing agency. Led team of specialists to execute marketing, web design and development projects for a diverse client portfolio. Managed the end-to-end client experience from business development and project scope to project completion. Provided ongoing client support, communication, and consultation. Managed all vendor and client relationships. Instituted a deadline-driven, detail-oriented project management approach using project management tools.

Peachtree Corners, Ga

Managed TAPPI’s publication portfolio, which included generating revenue from print and web-based products. Responsible for developing new products and handling the project management, partner relationships, vendor management, volunteerism, marketing, branding, inventory, workflow facilitation and customer satisfaction. Oversaw activities of customer support team and managed daily operations.

Promoted to director level while maintaining full listing of responsibilities as Peer Review Manager, including overall implementation of peer review program for state of Georgia. Served as trusted advisor to CPA firms statewide as main contact for Peer Review and Ethics Committee.

Managed Peer Review Department, including marketing, communications, volunteerism, customer service, member relations, reviewer approval, enrollment, operations, billing and technology requirements. Managed the GSCPA Professional Ethics Committee and all active investigations into ethics complaints against GSCPA members. Member of Current Accounts Editorial Board. Led Peer Review Department volunteer recruitment efforts.

Managed the Sections Department, which included internal and external communications, marketing, volunteer recruitment and management, operations, member engagement, strategic partnerships, budgeting and events. Responsible for the content creation, editing, formatting and distribution of section content to more than 3,000 section members through multiple communication channels. Implemented new delivery methods for continuing professional education opportunities. Participated in community outreach programs designed to increase public engagement and provide positive publicity for CPAs state-wide.

Analyzed print and electronic communications and recommended areas for enhancement. Managed RFP process to select new publications partner and ensured seamless transition to new vendor. Recommended process improvements for member recruitment and retention campaigns to help organization meet annual objectives. Brought project to completion.

(2007-2008) Directed the strategy, planning and implementation of technology users group’s membership acquisition and retention function. Managed membership department, which supported 118,000 contact profiles. Served as staff liaison to Membership Committee and successfully achieved committee goals and objectives. Primary content provider and editor for various member communications and marketing pieces. (2004-2007) Managed local human resources nonprofit association in support of goals and objectives established by the Board of Directors. Served as association’s business agent, handling all internal and external communications, marketing, advertising, membership, sponsorship fulfillment and all other day-to-day business operations. Acted as liaison to the Executive Committee and Board of Directors, and ensured directives were effectively implemented within $750,000 budget.

Ba, Psychology And Social Sciences

Activities and Societies: Varsity Men's Soccer team, French Club, Pi Kappa Phi Fraternity

Bachelor Of Arts (B.A.)