Jeff Pedersen Email & Phone Number

Livermore, Ca, Us

San Jose, Ca, Us

Led Enterprise and Corporate PMM Teams focused on Core Creative Cloud SaaS Apps: Creative Cloud, Express, Video, Frame, Firefly (Generative AI) and their respective services. Drove Strategy, Messaging, positioning, customer events, trade-shows, research, enablement, and budgeting. Expanded to cover GTM focused on pipeline, financial targets, in-quarter execution, and business alignment. Led the Strategic integration of Frame.io after its acquisition into the Adobe B2B business. Led professional development of 4 team members into a newly created segment. Managed a $1M+ budget. *Grew Frame.io Enterprise NNARR by 105% YoY*Built a new segment and team in B2B and led all Enablement and Marketing efforts across the entire CC suite of products (20+) and supported a WW field organization of over 100+ people.*Built the premiere Salesplay for Adobe's $1.5B Creative Cloud business leading to 20% NNARR YoY*Partnered and delivered an executive Customer program that impacted pipeline and led to 150% attainment in year 1 for our new Corp sales team in FY24*Delivered Worldwide Thought Leadership across Adobe and industry events in over 15 Metropolitan cities leading to 95% retention rates and 20% YoY NNARR growth on avg.

San Jose, Ca, Us

Led strategy, GTM, messaging, and positioning for Adobe Creative Cloud SaaS Video Suite targeting B2B Enterprise customers. Managed Executive-level customer events, Industry events, roundtables, strategic planning, voice of the customer, research and marketing strategy. Successfully brought two new products to market: Premiere Rush and Frame.io (through acquisition).*Grew the NNARR by 300%*Grew our RMAU by 275% over 4 yr period*Grew our market share of professional NLE's by 19%*Drove 20% YoY growth in Sales Pipeline consistently*Expanded our Footprint in our largest accounts across Fortune 500 companies

San Jose, California, Us

Led the Product marketing team and roadmap for all Hardware, Mobile, Web and SaaS products for the TiVo retail business. Managed marketing including engagement, lifecycle and retention programs. Managed acquisition marketing team responsible for emails, website, SEO, customer support & sales, media buying and Salesforce. Managed a multi-million dollar budget.*Ideated and launched the Award winning TiVo BOLT+ (Cedia Best New Product, CES Innovation Award)*Delivered critical customer retention program in record time, reduced estimated churn by 50%*Created a PM process to better coordinate departmental teams, increased productivity by 30%*Expanded market share by launching new product segments, achieved a 27% YoY growth in sales

San Jose, California, Us

Hybrid role managing the product roadmap, marketing and branding. Responsible for comparative analysis, research, roadmap, marketing, sales support, education, product positioning, product support materials, tradeshows and more. Led the cross-functional product launch teams.*Ideated and brought to market the Award winning TiVo BOLT line of products (CES + IDEA awards)*Drove development of the BOLT in record time (8 months vs standard 18 months)*Led a successful branding overhaul of all packaging and product related marketing materials.*Led Product Development of Roamio OTA (expanded Market) achieving a 38% YoY sales increase

San Jose, California, Us

Built and managed TiVo's first Retail focused Product Marketing team. Had ownership of the Retail product roadmap to include our core product DVR's, DVR extenders, Networking Products, Accessories, Core OS, Mobile apps, 3rd party apps and SaaS. Focus on optimizing the messaging and product development to support SaaS model.*Ideated and delivered 2 products in record time in my first months of the position and under budget.*Expanded our marketshare launching new product segments achieving a 25% YoY growth in sales.*Provided cross-functional leadership through forging relationships between marketing, engineering, manufacturing and sales to produce more rapid innovation.

San Jose, California, Us

Proposed and built TiVo's first in-house media production team for the Global Marketing Department delivering improved production quality and increasing the output, while reducing costs.*Increased TiVo's media asset creation by 400% YoY*Decreased Media production costs by over 90% YoY*Successfully launched new visual branding for all media assets* Expertise with Adobe Creative Suite and Professional Production equipment* Built a product innovation roadmap which led to me starting the first consumer based Product Marketing Team.

San Jose, California, Us

Managed creative marketing production for the TiVo Brand, Acquisition, Channel and Retail Marketing teams including video, photography, print, retail displays and radio. Managed Trade-show booths. Produced, filmed and edited in-house video and radio spots.* Implemented new process and tools which increased team productivity by 35%*Negotiated a 20% savings in production costs from existing external vendors.*Set a company record for "Most TiVo Boxes Sold" at the Annual TiVo Sell Day event in 2012.*Grew the role to include management of retail and channel marketing projects.

Madrid, Madrid, Es

Built two engaging Political News websites from scratch. Managed the CMS, Design, Marketing, Content creation, Research, Editing and Sales. *Operated 2 News website covering Breaking News, Opinion and Entertainment.*Created on average 12 articles per day and 50 curated links with headlines to breaking news.* Managed all Sales & Marketing*Digital capability that produced 4K and HD Video, Audio recording and Photography.

Managed Sales, Product Marketing, Supply chain, Customer Service and Finance for online office furniture company specializing in Ergonomic office chairs. *Grew the business 35% YoY*Designed updated UX and branding for website*Expertise in UX, CMS, e-commerce, marketing

Built and Operated an Automobile Glass repair company servicing UT and SLC counties. Managed 7 employees, expanded to 3 franchises. Responsible for Hiring, Training, Sales, Managing, Payroll, Accounting and Customer Service.*Built my small business and was discovered by largest Glass company in region to launch franchises.*Grew the business 50% YoY for 3 years.*Established new franchise location partnerships with local petrol stations.

San Francisco, California, Us

I managed a 13 member sales team while managing customer in-store transactions , customer service and mortgage referrals. *Developed new sales training program and techniques which increased our branch sales by 40% YoY*Awarded Top salesman in a 7 State Region in 2003*Awarded 4 Customer Service awards for excellence

Political Science And Government

Bachelors Of Science, Digital Communication And Media/Multimedia