Over 25 years of business development and growth marketing experience make me a master of Sales and Marketing alignment. From strategy to implementation, I'm a full-stack marketing leader, creating value to the client that’s easily executable and works with the existing sales infrastructure.My relentless desire for improvement drives results and innovation, while my strong background in systems and connectivity make those results meaningful and measurable.Where two departments typically work in a vacuum and sometimes at odds with one another, I make it my mission to create value to not only the customer, but also the sales people I serve.
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Co Host And ProducerHighly AdaptiveNew York, Ny, Us
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Founder | CeoAllied Insight Feb 2021 - PresentNew York, Ny, UsAllied insight is a full stack marketing agency that integrates your entire digital strategy into your business ecosystem and tech stack. Founded on the principles of Accessibility, Impact, and Development, we support the entire marketing infrastructure to help staffing firms elevate their brands, scale their businesses, and learn the benefits of leveraging marketing best practices.Beyond marketing delivery, we invest time with our clients to build brand-centric competitive advantages and productized services to further insulate the brand, the offers, and market position. Leveraging these types of programs throughout the organization resolves the pain points of employers and candidates impacting growth to both the sales and recruiting sides of the business.We’re here for you! We pride ourselves on being a good neighbor in the staffing industry by providing weekly thought-leadership, LinkedIn Lives, and one-on-one availability to help anyway we can. Lastly, Sign Up to All Things Staffing group on LinkedIn for the most current advice and trends from thought-leaders in the industry. Staffing has its challenges, but having access to the right resources can smooth out most rough patches. -
Expert AdvisorAll Things Staffing Mar 2019 - PresentAll Things Staffing is a collective entity of Expert Advisors who donate their knowledge and experience to help fill information gaps within the staffing industry.As an Expert Advisor I'm responsible for providing insights regarding Growth and Marketing corporate initiatives found in the staffing industry.Contributions can be found:- All Things Staffing LinkedIn Page: https://www.linkedin.com/company/all-things-staffing- All Things Staffing website: AllThingsStaffing.com- LinkedIn Lives- All Things Staffing Podcast: https://podopshost.com/allthingsstaffing- the All Things Staffing LinkedIn group: https://www.linkedin.com/groups/12271139/ -
Director Of MarketingInfinity Consulting Solutions Sep 2016 - Apr 2021New York, Ny, UsICS is a recruiting/staffing firm that still believes successful client engagement comes from relationship building and collaboration, not automation. I serve as the Director of Marketing at ICS, a leading talent resourcing provider for Technology, Accounting & Finance, Legal & Compliance, and Corporate Support.My role is to provide the growth marketing and business development that supports the corporate vision, evolves the conversation, increases customer engagement, promotes lead generation, expands marketing automation, and supports a sales and marketing aligned infrastructure. Aside from leading my own team, I provide thought-leadership to the executives, provided training and resources for employee development, and worked with HR to support overall corporate culture and D&I efforts. I've presented at staffing conferences, participated in webinars and panels discussions, and been published as a thought leader for staffing resources. I've been in the staffing industry since 2014, and have over 17 years of business development experience. -
Digital Marketing ManagerMondo Oct 2013 - Sep 2016New York, New York, UsMondo is an IT and Digital Marketing staffing firm providing talent resources to companies nationwide. As the marketing manager I lead a team of 5 people responsible for evolving the marketing strategy, grow marketing funnel, improve lead/demand generation and engagement, decrease database fatigue, and increase annual YOY ROI while staying within budget. Efforts include all content creation (both digital and print), survey management, premium asset deployment, SEO/SEM, social media strategy, behavioral automation, nurturing and conversion strategies, database management, event management and participation, and sales and marketing alignment. YOY results include:• Increased monthly traffic by 33.7%• Reduced annual database fatigue by 71%• Improved asset adoption by 18.5% in 1/3 the time• Tripled gross leads and doubled Marketing Qualified Leads (MQLs)• Increased marketing influenced sales meetings by 116%• Improved landing page conversions by 64.3%• Organic database growth improved by 81.4%• Email opens improved by 47% and clicks by 416% -
Co-FounderGolete Jun 2015 - Jun 2016Golete is a comprehensive membership management software built specifically for CrossFit boxes. It is built to serve, engage, and quantify the 3 primary groups within a box: Athlete, Coach, and Owner. From the top down or bottom up...the software provides visibility at every level and helps you make better decisions to improve performance of the athletes, employees, and your business. -
Founder / Business CoachBox Business Coach Aug 2014 - Jun 2016Box Business Coach is a group of seasoned business professionals that are also CrossFit enthusiasts. Our business experience and the awareness of the dynamic culture that exists within each box, provides you the knowledge and tools that many CrossFit affiliates need to be successful in their first 3 to 5 years of operation.Leveraging my sales/marketing and operations background, I help businesses realize their sales & marketing potential, operational opportunities, competitive landscape, cash flow and revenue stream analysis, and everything in between. I work with my clients to assess their current status, identify the key elements that will deliver the greatest success, and coach them through the process every step of the way. I help them develop strategies that work organically with their organization for easy adoption and give them the greatest ROI. -
Crossfit Level 1 Trainer & Events ManagerTrue Athletics - Crossfit True Oct 2012 - Jun 2015Boulder, Colorado, UsTrue Athletics is a Crossfit Affiliate working with people across various fitness levels. Fostering the presence of a strong member community, True Athletics has held competitive events for both charity as well as bringing the local Crossfit community together. My role includes:- Coaching daily classes for members- Design sponsorship tiers and offerings- Develop pre, during, and post marketing strategies- Plan, automate, and execute social media for/during the event- Attend events to ensure sponsor ROI and help in any other areas -
Sales/Marketing AdvisorLenoir Technologies Inc. Jun 2012 - Mar 2014Lenoir™ is a global technology company providing cloud hosting services, supply chain optimization, warehouse management solutions and translation/language management services.My role is a hybrid of business development, brand strategy, sales management and strategic marketing/advertising. Working with the founder and senior level management to establish price points, strategic relationships, compensation, processes and procedures and best practices to minimize costs and generate revenue. Providing coaching and feedback for the betterment of the organization.• Sales training (cold calling, scripting, scheduling, etc)• Marketing and Website content• Pricing Strategy (margins, commissions, profit)• Lead generation (Sources both paid and free)
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Sales Manager / Business DevelopmentImpact Branding & Design Llc Nov 2012 - Oct 2013Cheshire, Connecticut, UsIMPACT is a full service inbound marketing agency. I was hired to grow revenue, establish a sales process, and grow the sales team. I was also responsible for collaborating with the marketing director to ensure lead generation, shorten the sales cycle through standardizing processes, customizing Salesforce for greater efficiency, and providing training to the account managers and senior account managers for areas of overlap.• Increased HubSpot revenue by 205% resulting in agency taking Platinum status (1 of 6 worldwide)• Closed over $1 million in contracts through Oct 2013• Increased Average Monthly Retainers by 257%• Exceeded Last Year’s Revenue by 137% by Oct 2013• Hosted webinars and speaking engagements to educate on inbound marketing best practices• Trained staff on Overcoming Objections, Managing Expectations, and Turning Negatives into Positives -
Account ExecutiveIndeed.Com Mar 2012 - Nov 2012Austin, Texas, UsIndeed is a job posting search engine, and I was hired to sell CPC/PPC. My daily tasks include: selling CPC/PPC advertising, educating clients on SEO and SEM as it pertains to our site, prospecting, cold calling (60+ daily), pipeline management, CRM, presentations to executives and directors, proposals and follow ups.• YTD New Business Quota: 420%• YTD Total Rev Quota: 140% -
Licensed Mortgage Professional - Nmls: 40929Guaranteed Rate Feb 2010 - Nov 2012Chicago, Il, UsRole includes prospecting new clients and referral sources, pre-approve purchase and refi opportunities, manage pipeline and ensure contract terms are met, follow up marketing and referral sourcing. Highlights incld:• Expanded branch presence: spearheaded Hamden, CT location, negotiated rent, maintained operational requirements and license, increased market reach and profitability.• Market development: execute strategic and tactical business plans to build team, referral relationships, acquire new clients, improve market share and increase production levels.• Account Management: maintaining consistent scheduled appointments with referral partners to review client files in process, continuing education, marketing support and new client opportunities.• Pipeline Management: new client account setup, monitoring the processing and underwriting of product details and the coordination of contract timelines with all parties involved in the transaction to close.• Marketing: continued to maintain personalized marketing campaigns of www.StartwithJP.com for all previous client maintenance and new client sourcing. -
Licensed Mortgage Professional - Nmls: 40929Franklin American Mortgage Company Oct 2008 - Feb 2010Franklin, Tn, UsRole included prospecting new clients and referral sources, pre-approve purchase and refi opportunities, manage pipeline and ensure contract terms are met, follow up marketing and referral sourcing. Highlights incld:• Market development: create and execute a strategic and tactical business plan to build referral relationships, acquire new clients, improve market share and increase production levels.• Account Management: maintaining consistent scheduled appointments with referral partners to review client files in process, continuing education, marketing support and new client opportunities.• Digital Marketing: personalized branding by developing a logo, website (www.StartwithJP.com) Social Media Marketing through both Facebook and Twitter.• District Top 5 for 2009 -
Licensed Mortgage Professional - Nmls: 40929Gmac Mortgage Jun 2005 - Oct 2008Role included prospecting clients and referral sources, pre-approve for purchase, maintain contract timelines during purchase/refi process to close & follow up marketing. Highlights included:• Corporate Account Management of 24 dealership relationship and GMAC Finance and Semeperian. Accounts had growth in excess of 135% yoy for 2006, 2007 & 2008• District Top 10 for 2006 & 2007
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Store ManagerVerizon Wireless Jan 2003 - Jun 2005Basking Ridge, Nj, UsRole included managing day-to-day functionality of store sales and operations. Maintain inventory and merchandising standards as set by corporate. Highlights included:• 2004 Revenue was up over 157% and 2005 was up over 143% by mid year• 2004 – only store manager to receive a Leading on my year end performance for my district• Consistently maintained store status as Top 3 in my district for the time I managed the facility• Hired, Trained and developed staff in Sales and Service During this time 9 employees were promoted (3 to mgt) -
Retail Assistant ManagerVerizon Wireless Jul 2001 - Jan 2003Basking Ridge, Nj, UsRole included managing day-to-day functionality of store sales and operations. Maintain inventory and merchandising standards as set by corporate. Highlights included:• Facilitated store Grand Openings in Milford and Trumbull• Set the Standard for Revenue and Growth within the channel• Hired, Trained and developed staff in Sales and Service During this time 5 employees were promoted (1 to mgt) -
Customer Care Center RepresentativeVerizon Wireless Aug 1997 - Jul 2001Basking Ridge, Nj, UsHeld positions in Billing, Tech Support and Corporate accounts during my time at this location. Skill set includes fraud awareness, sales, promotions, public relations, training, and information sharing. Highlights include:• Account Management: Corporate Billing, Cost Analysis and Improve Margin & Up Selling. (Otis Elevator, Electric Boat, Middlesex Hospital, State of CT, Nasdaq, Pitney Bowes, Sikorsky, etc)• Developed Corporate Training Material: Phone Etiquette, Equipment Troubleshooting and Corporate Account Awareness. Also helped to develop Corporate News Letter
Jeff Pelliccio Education Details
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University Of New HavenMarketing & Ecommerce -
Gateway Community College (New Haven, Ct)Business Administration
Frequently Asked Questions about Jeff Pelliccio
What company does Jeff Pelliccio work for?
Jeff Pelliccio works for Highly Adaptive
What is Jeff Pelliccio's role at the current company?
Jeff Pelliccio's current role is Co Host and Producer.
What schools did Jeff Pelliccio attend?
Jeff Pelliccio attended University Of New Haven, Gateway Community College (New Haven, Ct).
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