DaySmart Software provides a SaaS suite of software products. DaySmart Recreation, my oversight, offers a comprehensive all-in-one solution for city government and recreation agencies, turf and court facilities, ice rinks, community centers, and more.Led a team dedicated to driving growth for DaySmart Recreation, a SaaS platform supporting municipal parks, recreation agencies, and sports facilities across North America. Focused on consistent revenue growth, client base expansion, and cross-functional collaboration to maintain competitive market positioning.Key Achievements:> Achieved double-digit year-over-year revenue growth for 3 consecutive years.> Expanded enterprise client portfolio to include NHL & MLS franchises, major universities, and municipal agencies across the U.S. and Canada.> Improved logo closure rates by double digits using proven sales methodology and targeted team coaching.> Increased customer retention and reduced churn by implementing collaborative sales and customer success initiatives.Core Responsibilities:> Leadership & Mentorship: Managed and coached a team of account executives, enhancing productivity and pipeline accuracy through structured sales enablement programs, forecasting, and data-driven analysis.> Sales Revenue: Applied sales methodology and data analytics across client verticals, optimizing logo qualification, stage progression, ASP and closure rates.> Cross-Functional Collaboration: Partnered with product development, marketing, payments and client success teams to align offerings with customer needs, adapting campaigns and product features based on real-time market feedback.

DriveShop is an experiential marketing, media and press fleet management agency that works with leading automakers and agency partners on driving strategic initiatives and new product launches to connect consumers to brands in meaningful and relevant ways.Led client engagement strategy and team development across sectors such as sports, entertainment, and technology, collaborating with premier organizations like the NFL, MLB, NASCAR, SEMA, Simon Malls and others. Primary focus on driving revenue growth, enhancing client satisfaction, creating lead generation strategy and overseeing a team of account managers to deliver high-impact marketing campaigns and events.Key Achievements:> Achieved YOY double-digit revenue growth by strategically expanding and upselling client accounts.Generated over 1 million qualified leads through innovative campaign strategies.> Recognized as a top experiential agency for delivering impactful campaigns with major sports and entertainment promoters.> Increased client NPS scores and enhanced brand perception through tailored strategy execution.Core Responsibilities:> Team Leadership & Development: Managed and mentored a team of 9 account managers, enhancing skills in client engagement, proposal development, event planning, creative brief development, and budget management.> Client Presentations & Reporting: Led quarterly KPI and performance reviews with client executive teams, highlighting ROI, lead generation, and areas for improvement.> Strategic Revenue Growth: Identified upsell opportunities and developed custom campaign strategies, leveraging existing relationships to exceed client expectations and boost revenue.> Innovative Strategy Execution: Implemented strategies that drove substantial lead generation and brand visibility, aligning with client objectives for measurable business impact.

HH Media & Marketing is a media and marketing company focused on driving trial, purchase and advocacy through multi-channel campaigns. The company's flagship website was a leading online resource for thousands of restaurant and bar reviews, new product promotion and local recommendations provided through a network of over 100 local contributors.Oversaw expansion efforts to grow HH Media & Marketing's influence in driving consumer behavior through multi-channel marketing campaigns. The company’s flagship website delivered restaurant and bar reviews, product promotions, and local recommendations to thousands of consumers. Key objectives included building a strong sales and marketing infrastructure, enhancing revenue through strategic client engagement, and leveraging a unique contributor network to boost brand advocacy.Key Achievements:> Built scalable sales and marketing infrastructure, setting the foundation for efficient growth.> Drove revenue by implementing client-focused strategies and targeted prospecting efforts.> Enhanced brand advocacy by leveraging a contributor network for broader client reach and engagement.Core Responsibilities:> Team Building & Infrastructure Development: Established a streamlined sales and marketing infrastructure by recruiting and onboarding team members, implementing advanced technology, and creating standardized processes to support scalability and operational efficiency.> Client Strategy & Prospecting: Directed outbound sales and network marketing strategies, focusing on solution-based client engagement and strengthening long-term partnerships.> Innovation & Competitive Strategy: Conducted in-depth competitive analysis to identify areas of differentiation, launching initiatives that maximized the value of our contributor network and enhanced competitive positioning.

GAME is an international special events marketing company providing product and services to organizations.Led cross-functional teams in providing event-related products and services for organizations worldwide, focusing on large-scale, high-impact events. Specialized in coaching non-profits on executing successful fundraising events, covering sponsorships, media, and logistics. Key responsibilities included overseeing sales, marketing, and logistics teams, driving event execution, and conducting client workshops on event management and marketing. Tasked with expanding GAME’s reach across key global markets, including the US, Europe, Asia, and Australia.Key Achievements:> Improved team performance and event efficiency, achieving double-digit gains in turnaround time and client satisfaction through leadership development and process optimization.> Launched an e-commerce solution that increased revenue for both GAME and clients by double digits.> Expanded company presence globally, tailoring event strategies for seamless execution across diverse cultural and logistical landscapes.Core Responsibilities:> Team & Organization Leadership: Managed and developed cross-functional teams in sales, marketing, and logistics, fostering collaboration and operational efficiency across all departments.> Event & Sponsorship Management: Led new client workshops, guiding organizations through comprehensive event planning and execution. Collaborated closely with clients to design market-centric strategies that maximized brand visibility, donations, and audience engagement.> International Expansion & Collaboration: Established and nurtured partnerships with organizations across global markets, creating region-specific event strategies to meet cultural and logistical needs and ensure successful outcomes.

ACTIVE Network® is SaaS company offering a global marketplace for activities and events, connecting participants and activity organizers, while offering intelligence solutions through our industry-leading data and insights platform for active lifestyle consumers.Developed strategies to connect brands with active lifestyle consumers, focusing on growth through client outreach, strategic consultation, proposal development and omnichannel campaigns. Responsible for identifying new verticals in the sports and active lifestyle market to enhance client offerings and drive business growth.Key Achievements:> Increased new business opportunities annually through targeted outreach and customized proposals.> Enhanced brand engagement and conversions by aligning brands with active lifestyle consumers in youth sports, endurance events, and fitness programs.> Improved client retention through comprehensive post-program metrics presentations, demonstrating measurable ROI and actionable insights.Core Responsibilities:> Business Development & Client Engagement: Directed all client outreach, consultations, and presentations, managing the full sales cycle from prospecting to post-program analysis. Delivered tailored strategies to meet client objectives and ensure results.> Strategic Brand Connections: Designed and executed campaigns to maximize ACTIVE’s platform reach, connecting brands with active consumers through calls-to-action that drove engagement and conversions.> Cross-Functional Collaboration: Led cross-functional teams on client projects, campaigns, and events, ensuring seamless execution and alignment with client goals.

141 Worldwide is a promotional marketing, advertising and public relations agency serving clients in all industries around the world. Led one of the agency’s largest accounts, focusing on a pilot program and new product launch through strategic marketing and advertising initiatives. Key responsibilities included overseeing client engagement, developing multi-channel marketing plans, and ensuring successful execution of all aspects of the product launch, from creative development to experiential marketing.Key Achievements:> Successfully launched a new product across key demographic markets, achieving double-digit sales growth and product adoption within the first year.> Enhanced brand visibility and consumer engagement with a comprehensive marketing strategy that spanned omnichannel platforms.> Increased brand recognition and consumer participation through large-scale influencer campaigns and event marketing.Core Responsibilities:> Account Management & Strategy: Directed client engagement from strategy to execution, developing a robust go-to-market plan that aligned with brand goals and audience needs for a major product launch.> Comprehensive Marketing & Advertising Plan: Designed and executed a full-spectrum marketing plan incorporating ATL and BTL strategies, overseeing the campaign lifecycle from creative development and media placement to digital and shopper marketing.> Experiential Events: Managed influencer marketing and entertainment campaigns, creating impactful brand activations that resonated with consumers and boosted brand loyalty.

Marketing Vision Partners / Athlein Athlete Marketing is a sports marketing agency focused on corporate sponsorship, naming rights, athlete branding, local athlete endorsements, public appearances, and local market activation (grassroots events, partnerships, community engagement) for NFL, NBA, NHL, and Olympic athletes.Oversaw business operations for athlete branding, corporate sponsorships, and engagement for high-profile sports properties, organizations, and athletes. Focused on securing naming rights, athlete marketing, and grassroots event activations to strengthen local market presence. Led athlete marketing campaigns, consulted on sponsorship deals, and collaborated with privately held sports facilities to create and package sponsorship opportunities. Also responsible for developing strategic marketing initiatives for local sports facilities, community centers, and brands.Key Achievements:> Secured athlete endorsement deals and high-visibility sponsorships, including media appearances and community engagement programs.> Successfully managed multi-year sponsorship deals, including strategy, packaging, and activation.> Developed revenue models and strategic marketing plans for local sports facilities, enhancing program offerings and technology integrations.Core Responsibilities:> Athlete Marketing & Branding: Directed athlete branding, endorsements, and public relations for high-profile athletes, increasing brand visibility and fan engagement.> Corporate Sponsorship Consultation: Partnered with brands and sports properties to design and execute sponsorship deals, aligning sponsorship rights with brand goals to maximize returns and exposure.> Consulting for Local Facilities: Provided strategic consulting for local sports facilities and community centers, developing revenue generation strategies, marketing plans, and pilot programs for sustainable growth.

Sandbox is a leading interactive sports entertainment company with interactive games and fantasy sports. Media Metrix ranked Sandbox as the fourth-most trafficked sports website and consistently ranks in the top 20 among for stickiness. Responsible for driving revenue growth through online advertising and network campaigns. Led a team of Account Executives, developed sales enablement materials, and managed quarterly revenue forecasting to ensure Sandbox achieved its financial targets.Key Achievements:> Consistently met or exceeded revenue targets, achieving double-digit year-over-year growth in online ad revenue.> Enhanced sales performance through customized sales enablement materials and targeted team coaching.> Accurately forecasted and achieved quarterly revenue goals, contributing to a steady increase in advertising revenue.Core Responsibilities:> Team Leadership & Sales Management: Led a team of 10 Account Executives, setting ambitious revenue targets and providing coaching to boost performance. Developed strategies to expand into new accounts and increase ad sales within Sandbox’s high-traffic lifestyle platform.> Sales Enablement: Partnered with marketing to create impactful sales collateral that showcased Sandbox’s value propositions, including partnerships with major sports organizations and a dedicated user base. Crafted detailed sales briefs to equip the team for successful deal closures.> Revenue Forecasting & Target Achievement: Managed quarterly revenue forecasting, setting data-driven targets based on market trends and historical performance. Continuously monitored goal progress and adjusted strategies as needed to ensure targets were met.