Jeff Pizzino, Apr Email and Phone Number
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During the course of creating PR stories and/or marketing copy magic one day, I once had a boss say, "Ya know, Jeff, what I like about you is YOU'RE ALWAYS THINKING!" True that. In fact, if you were to hitch a ride upon my Neuron Express, you'd be in for the ride of your life. The communications connections constantly being made would be engaging, enlightening and inspiring. You'd see a brain focused on identifying the key points of differentiation for your product, service or cause — all while considering the data from a competitive analysis. Questions like the following would be asked: "Why is it customary to promote the product in THIS manner?" "Can't we blow up the status quo and try a new, disruptive approach — one no one's ever thought of before?" Ultimately — whether it's a press release, brochure, website copy, social media post, etc. — I'd figure out how to passionately tell your story with clarity, impact and authenticity.Virtually serving as a Chief Communications Officer for a myriad of startups to established companies over the years, I've solved a number of communications conundrums. I've brought clarity to the complex. Sizzle to the blah. Heart, passion, vision and hope to the uninspiring. All via communications customized to a particular stakeholder.For example, creating the punchy, 2-word tagline for a new lie detection company: "Truth Validated." Or one for a ultra-purified brand of bottled water: "The cleanest-known bottled water on the planet." Or this unforgettable line for a resort in the Caribbean: "The views are so breathtaking you'll need to pack extra breath."To maximize the performance and profitability of your company, you need to have your story effectively told. Do so, and it'll create employee ambassadors and customer evangelists.Want some ideas for your company? Schedule your complimentary, 30-minute consultation here: https://calendly.com/authenticitypr/ I'll also help preserve your reputation by acting as another conscience of your company — assuring all you do and say is consistent with high ethics and unwavering integrity. I'll craft precise messaging that meets and exceeds the needs and wants of your internal and external stakeholders.• If you want a communications pro with a track record that exemplifies:
Milligan University
View- Website:
- authenticitypr.com
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Adjunct Instructor Of CommunicationsMilligan UniversityJohnson City, Tn, Us
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Chief Authentic Officer (A.K.A., Chief Communications Officer)Authenticitypr Mar 2008 - PresentSoutheast UsNov. 2007. I was living in Chandler, AZ with my wife and 3 of our 4 kids. We moved there the previous year for new employment because I had been downsized out of a company I absolutely loved working for in Carlsbad, California. I didn't want to move to the Phoenix area, a.k.a., "The Valley of the Sun." It was more like "The Valley of the Furnace." I find the summer (AND spring AND fall) desert heat horribly inhospitable. And it seems like almost all the vegetation in the desert has an attitude. It loves to poke, scratch, stab, gouge, and sometimes just not let go of you. Suffice it to say, I'm not a desert fan.But a company gave me an offer I couldn't refuse, so we moved. Then one fateful day in the aforementioned November, I was told by my boss I was no longer loved. Here's a severance check. Go away. Well, OK, they didn't use those words exactly, but that's what it felt like. It was a devastating day for me, my career, and my dear family. It hurt, really hurt. It made this grown man even cry. Suffice it to say I deeply regretted leaving our previous So. California paradise and friends.After picking up the pieces of my temporarily shattered career, I began the job search. I attended networking events. One was a group called Executives Network — yes, for those more seasoned job seekers. It was led by the inimitable Molly Wendell. She became attracted to my skill set. After one meeting, she asked me to stay afterward and chat. Instead of trying to help me land a chief communications officer position, and knowing that I previously ran my own PR business, she said, "Why don't you just start your own PR business again? And I'll be your first client."What a blessing to have someone believe in you! THANK YOU, Molly, for infusing me with the confidence to do my own gig once again. And I've not looked back since re-establishing my PR business in March 2008. Love advising on company culture (or corporate culture), brand storytelling—and providing newsclips, and more. -
Vice President, Corporate CommunicationsConverus Jan 2014 - PresentLehi, UtahIn the course of running my own PR/marketing communications business in Arizona, I established a few strategic alliances with local marketing firms. One turned out to produce a real golden nugget of a client for me. The owner was approached by a newly appointed CEO of a tech startup, whom he had met in college. This CEO asked if he knew of a good PR person, but one that was more of a "hybrid PR pro" — meaning someone with additional skills besides just PR... like marketing communications, advertising copywriting, social media, desktop publishing, video script writing, etc.He connected me with the CEO of Converus and after some initial project work in December 2013, I was placed on a monthly retainer beginning 2014. Converus has been one of the most exciting and loyal clients I've ever had. On top of that, their EyeDetect® and VerifEye lie detection technologies are the most innovative, game-changing, newsworthy products I've ever had the chance to promote in my career.And I know this client loves me because I even have my own company email address... and title (although I function more as a chief communications officer and have advised on company culture and brand storytelling).It's been an unforgettable journey thus far with Converus as I've helped guide their communication and messaging strategies over the years. Whether it's helping with the company's positioning, strategic messaging, company and product taglines, press relations (trade and consumer), Service Partner relations, investor relations, reputation management, social media relations, videos, marketing communications — or even navigating the ever-so-delicate relations with the polygraph industry — it's been enjoyable. I also secure newsclips of every TV or radio interview, as well as capture all print coverage.THANK YOU Converus for allowing me to serve up a plethora of communications for you over the years. May there be many more. -
Director Of Corporate CommunicationsIsagenix Jan 2006 - Nov 2007Chandler, ArizonaI was suddenly thrust back into the job search when I was unexpectedly downsized out of Penta Water Oct. 2006. After hunting for a job in So. California, I was one day contacted by my very good friend Rick Despain. Rick, whom I had hired for a marketing position back in 1989 when I worked at the Jefferson Institute in Utah, was now the VP of marketing at network marketing company Isagenix in Chandler, AZ. He said I should visit and interview for a PR role at his company.This was problematic for two reasons:1) I vehemently disagree and despise the multi-level marketing business model. I think it hurts far more people than it helps.2) Arizona. Specifically, the Phoenix area — known as the Valley of the Sun. I'm not a fan of inhospitable desert heat and most brown terrain with plants that poke, stab, slice and dice you just for walking too close.Nonetheless, I caught a flight to Phoenix, met and interviewed with the top executives of the company, and was offered a job. They were so kind to give me that proverbial "offer I couldn't refuse" (especially since I was unemployed and desperately needed a job to continue supporting my family and the 3 of 4 kids still living w/us).Kicked off 2007 with this new job. Communications seemed a bit in disarray, and I worked hard to fix that in all marketing collateral, website copy, and their external newsletter. There really was no need for doing press relations, at least on the national level, because the MLM industry is infused with so much hype. Perhaps a better job title for me would have been MLM hype control. Much of my PR-related focus was on distributor and employee relations. Also provided event support.I met some wonderful people during my nearly two years at Isagenix. Unfortunately, when I called out an executive on an ethical issue one day AND had the support of the company's legal counsel, it still led to me being "right-sized" (pure SPIN) out of the company one day. Onto a long entrepreneurial career... -
Public Relations ManagerPenta Water Apr 2004 - Oct 2005Carlsbad, CaliforniaThe story of how I became the first full-time public relations manager hired by Penta Water in Carlsbad, CA was remarkable — at least in my own eyes. Here's how it all happened...I was working in a HIGHLY toxic corporate culture (mostly confined just to my PR dept.), and for the sake of my sanity I had to get out ASAP. I began applying for jobs. I even paid thousands to an executive search firm in Irvine, CA for help. They turned out to be mostly a scam, except for one thing they taught me that made all the money I spent with them worth it. They taught me the importance of having a highly polished personal elevator pitch — one that I needed to have at the tip of my tongue, ready to use to answer the job interview question, "Tell me about yourself."I worked very hard at writing, refining and practicing my elevator pitch.One day I noticed Penta Water, only a few miles away from my current work, posted a PR manager position. I applied. Due to my ability to write a very attention-getting cover letter that practically made me sound like I was hand-crafted by the PR gods just for the job I was targeting, I secured an interview with Penta Water's VP of marketing, Dave Donaldson. (Where are you Dave? Call me!)Very early on in my interview I delivered my elevator pitch to Dave. Afterward, Dave had the most incredulous, blown-away expression I'd ever seen. After a short pause he said, "Come with me." We walked up a long flight of stairs to the COO's office on the second floor. After he introduced me to Ike Gillman, Dave said, "Tell him what you just told me!" I did.The next day I was offered the job, after they rescinded an offer they had already made to another candidate.I had the time of my life at this job. Laid the foundation for their communications. Directed all news media relations, celebrity endorsements, customer relations, and assisted in marketing communications, events and trade shows. Even placed the product on the first season of The Biggest Loser. -
Public RelationsGemological Institute Of America Sep 2001 - Apr 2004Carlsbad, California, United StatesAfter having lived in Utah for nearly a decade, I thought it would be awesome to relocate to So. California. Using my "killer" cover letter to accompany my resume, I begin applying for jobs on Monster.com. In no time I had some interviews and accepted a position in the Gemological Institute of America's (GIA) PR dept.Little did I know what awaited me there.But like all my jobs, I made some really great life-long friends. The challenge resided principally in the three-person PR dept. I had made the mistake of accepting a position far below my skill set, so I had to learn how to make the best of it. I helped with the 10-15 press releases we would churn out monthly for the trade press. We really didn't have that much newsworthy news. It was simply quantity over quality. One trade press magazine editor told me he had grown so tired of this bombardment of press releases that he started automatically throwing them all in the garbage.I also assisted in giving tours. In an effort to secure more meaty projects, I was successful in landing the lead role in creating content for the website revision project. In a department run on distrust, fear and rigidity, it was such a relief to be trusted to head up this project. And it was exciting to see an increase in website traffic after the completion of this project.I'm most grateful to GIA for teaching me patience. This little microcosm of the PR dept. turned out to be a surprisingly highly toxic corporate culture. Life was very challenging for me, but I learned some valuable life lessons that have enhanced my career. It was the impetus for developing a great passion for learning how companies can create a positive corporate culture — one that helps organizations to be more productive and profitable. One that regards the employee as the #1 customer.Suffice it to say that when I drove away from GIA after my last day of work, I played The Primitives song, "Way Behind Me" while I headed off to my new career at Penta Water. -
PresidentGraymatter Creative Jan 1991 - Sep 2001Salt Lake City Metropolitan Area
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Marketing DirectorJefferson Institute Mar 1989 - Jan 1991Springville, Utah, United States
Jeff Pizzino, Apr Skills
Jeff Pizzino, Apr Education Details
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Communications - Emphasis Public Relations -
Management -
Brookfield Central High School
Frequently Asked Questions about Jeff Pizzino, Apr
What company does Jeff Pizzino, Apr work for?
Jeff Pizzino, Apr works for Milligan University
What is Jeff Pizzino, Apr's role at the current company?
Jeff Pizzino, Apr's current role is Adjunct Instructor of Communications.
What is Jeff Pizzino, Apr's email address?
Jeff Pizzino, Apr's email address is je****@****ons.com
What is Jeff Pizzino, Apr's direct phone number?
Jeff Pizzino, Apr's direct phone number is +148060*****
What schools did Jeff Pizzino, Apr attend?
Jeff Pizzino, Apr attended Brigham Young University, Western International University, Brookfield Central High School.
What skills is Jeff Pizzino, Apr known for?
Jeff Pizzino, Apr has skills like Media Relations, Public Relations, Corporate Communications, Social Media Marketing, Marketing, Copywriting, Press Releases, Social Media, Editing, Entrepreneurship, Publicity, Public Speaking.
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