Jeff Polley Email & Phone Number

Saint Paul, MN, US

Edina, MN, US

• Specializing in helping B2B and B2C brands gain a competitive advantage in the digital landscape and increase market share. A dynamic digital marketing strategist with 20+ years of PPC, SEO, CRO, Ecommerce, Social.
• Traffic trends
• Top keywords & bids
• Ad messaging (value props and offers)
• Content strategy & gaps
• SERP features

Managing and growing a profitable portfolio of vacation real estate and car share rentals growing +50% YoY with an average return of 2:1.Top Transferable Skills:-Gritty entrepreneurial mindset-Brand building -Project management & time management-P&L + financial management-Competitive & market research-Vendor management-Guest service

Minneapolis, MN, US

• Headed end-to-end strategy development across brand and persona building, customer journey mapping, data and technology stack strategy and performance marketing planning and execution efforts for B2B and B2C staffing.
• Researched and identified growth opportunities including: brand position, products/services, pricing and promotion.
• Planned and implemented journey-based paid media SEM campaigns resulting in benchmark-busting performance across the funnel including 12% CTR and 6% CVR.

Toronto, ON, CA

• Led the global Marketing Activation department comprised of five digital marketing teams (Paid Search, Paid Social, Programmatic Display, Marketing Automation and Testing/Personalization). Headed customer acquisition.
• Developed strategic B2B marketing plans along with executional roadmaps to increase digital engagement and conversion (e.g. digital media channel strategy, audience targeting, product positioning, value prop messaging.
• Conducted thorough audits of digital marketing programs informing cost-cutting measures to improve ROAS by +25%.
• Coached and mentored diverse global marketing team of 30 members spanning NAM, EMEA, LATAM and APAC regions.
• Overhauled digital marketing media mix increasing MQL lead generation +150%.

Minnetonka, Minnesota, US

• Directed omni-channel marketing strategy development, campaign execution and GTM performance measurement for global SMB and enterprise brands across diverse sectors including SaaS Technology, Healthcare, Retail and.
• Research, development, execution and measurement of comprehensive brand and product-oriented strategic plans to drive brand awareness, acquisition, market share, revenue growth and ROAS up to 10x.
• Hands-on digital campaign management across: Paid, Social, SEO, SEM, Remarketing, Content Strategy, CX and CRO.
• Managed and coached a cross-functional team (6 direct reports; 12+ dotted-line reports).
• Implemented project management processes resulting in streamlined workflow efficiencies and 20% time savings.

Minnetonka, Minnesota, US

Minnetonka, Minnesota, US

Minneapolis, Minnesota, US

Oversaw all ecommerce management efforts (e.g. platform & CMS management, product, pricing, promotion, shipping, merchandising, integration, etc.) and digital marketing programs including content, search, email, social media, usability, media, and analytics. During my tenure, the Ecommerce channel sustained consistent, double-digit QoQ and YoY traffic.

Benefit-driven communications that engage consumers and drive conversions!Web content development is more strategic than any other form of media. Here, every word counts. Not only do you have fewer words to work with, but you need to make sure that your keyword strategy is thoroughly researched and consistent across all user touchpoints for maximum click.

Plymouth, Minnesota, US

In my position with global medical device manufacturer Nonin Medical, I managed web content and led cross-functional creative development teams. While there, I gained tremendous project management experience having collaborated with internal stakeholders ranging from executive to peer.

In my position with global multi-channel retailer OPTP, I managed the email marketing program as well as cross-channel creative writing projects. While there, I gained invaluable creative development experience and also learned the absolute importance of synergy and consistency in multi-channel execution.