Jeff Polley Email and Phone Number
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A dynamic and accomplished global marketer, my unique versatility enables me to excel where most other marketers can’t… the end-to-end development of innovative, highly cost-effective integrated marketing programs. What separates me from the rest is extensive experience leading integrated strategic growth efforts across dozens of brands and products in both agency and corporate settings. More specifically, with 15+ years leading customer acquisition and revenue growth efforts for global brands across SaaS technology, Retail/Ecommerce, Healthcare and Manufacturing, key accomplishments I believe relevant to driving success in my next role include:• Head digital marketing strategist driving up to 10x performance growth across Paid, Owned and Earned media channels• Implemented Paid Media cost-saving measures resulting in -49% reduction in conversion costs• Developed system and process improvements resulting in up to 20% time savings• 8+ years team leadership of up to 30 global, high-performing members • Oversaw digital GTM efforts for a global SaaS technology brand resulting in YoY increases across the marketing funnel: ☛12x Awareness Lift |+214% Traffic | +57% Conversion Rate | +394% MQLs | -38% Cost/Conv.• Drove ecommerce revenue growth of +230% over a 3-yr period for a luxury, omni-channel retail brandI am a highly organized, and emotionally intelligent critical thinker who is analytical, vigilant, structured, and has the tenacity to adapt my skills to any organization’s needs. I can leverage my marketing vision, strategy, project management, leadership, and planning skills to achieve amazing results.Core Competencies:• Data-driven Marketing Strategy• End-to-end Integrated Campaign Execution• People Management & Development• Customer & Revenue Growth • Streamlined Project Management• Conversion Rate Optimization• Advanced Reporting & AnalyticsLet's connect and collaborate. I am exploring opportunities and projects at this time and would be excited to speak with you! View my 90-second executive video showcase here, tinyurl.com/jeff-polley-showcase#puzzleperson, #playercoach, #selfstarter, #bridgebuilder, #efficiencyaddict, #processnerd, #uncomplicater
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Co-Founder And Managing PartnerLoved The Stay Co-Hosting PartnersSaint Paul, Mn, Us
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Head Of Competitor Research & Trend InsightsThe Competitor Insights Group Mar 2023 - PresentEdina, Mn, UsSpecializing in helping B2B and B2C brands gain a competitive advantage in the digital landscape and increase market share. A dynamic digital marketing strategist with 20+ years of PPC, SEO, CRO, Ecommerce, Social Media and Content Strategy marketing experience across, both, corporate and agency environments, my in-depth SEM Competitor and Ecommerce Optimization audits deliver data-driven, actionable insights, key callouts and strategic recommendations. Competitor Audits Include:Review up to 3 competitors and use the learnings to identify additional opportunities for optimization/scale, as well as to inform of any threats, gaps or changes in the landscape.• Traffic trends• Top keywords & bids• Ad messaging (value props and offers)• Content strategy & gaps• SERP features• Landing page experience• Social media insightsFree discovery call and sample reports available... see more here, tinyurl.com/competititive-research -
PrincipalJamm Investments, Llc Nov 2021 - PresentManaging and growing a profitable portfolio of vacation real estate and car share rentals growing +50% YoY with an average return of 2:1.Top Transferable Skills:-Gritty entrepreneurial mindset-Brand building -Project management & time management-P&L + financial management-Competitive & market research-Vendor management-Guest service
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Digital Strategy DirectorParqa Aug 2023 - Feb 2024Minneapolis, Mn, UsHeaded end-to-end strategy development across brand and persona building, customer journey mapping, data and technology stack strategy and performance marketing planning and execution efforts for B2B and B2C staffing organizations. SLT member with collaboration across creative, project management, technology and client services teams (clients included Adecco/LHH, CoreMedical Group, Nesco Resource).• Researched and identified growth opportunities including: brand position, products/services, pricing and promotion.• Planned and implemented journey-based paid media SEM campaigns resulting in benchmark-busting performance across the funnel including 12% CTR and 6% CVR. -
Senior Director, Marketing ActivationThomson Reuters Aug 2022 - Mar 2023Toronto, On, CaLed the global Marketing Activation department comprised of five digital marketing teams (Paid Search, Paid Social, Programmatic Display, Marketing Automation and Testing/Personalization). Headed customer acquisition, lead generation and commerce efforts across 5+ segment, brand, product and regional teams. Piloted end-to-end demand-gen and go-to-market campaign strategies implementing extensive research and multi-channel execution efforts across brand and product teams.• Developed strategic B2B marketing plans along with executional roadmaps to increase digital engagement and conversion (e.g. digital media channel strategy, audience targeting, product positioning, value prop messaging and digital content).• Conducted thorough audits of digital marketing programs informing cost-cutting measures to improve ROAS by +25%.• Coached and mentored diverse global marketing team of 30 members spanning NAM, EMEA, LATAM and APAC regions.• Overhauled digital marketing media mix increasing MQL lead generation +150%. -
Vp, Digital Marketing & StrategyNordicclick Interactive Aug 2016 - Aug 2022Minnetonka, Minnesota, UsDirected omni-channel marketing strategy development, campaign execution and GTM performance measurement for global SMB and enterprise brands across diverse sectors including SaaS Technology, Healthcare, Retail and Manufacturing. Additionally, led the client delivery team consisting of PPC, SEO, Social Media, Content Strategy, Analytics, Web Dev and Ecommerce directors accountable for channel management and growth (clients included: Entrust, Medtronic, Donaldson Inc., Uber Freight, Code42 Software, The Tile Shop, Allen Edmonds, Behrens Mfg., Wealth Enhancement Group, Spell Capital).• Research, development, execution and measurement of comprehensive brand and product-oriented strategic plans to drive brand awareness, acquisition, market share, revenue growth and ROAS up to 10x.• Hands-on digital campaign management across: Paid, Social, SEO, SEM, Remarketing, Content Strategy, CX and CRO.• Managed and coached a cross-functional team (6 direct reports; 12+ dotted-line reports).• Implemented project management processes resulting in streamlined workflow efficiencies and 20% time savings. -
Digital Marketing DirectorNordicclick Interactive Jul 2014 - Aug 2016Minnetonka, Minnesota, Us
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Senior Digital Marketing ManagerNordicclick Interactive Jun 2013 - Jul 2014Minnetonka, Minnesota, Us
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Online Marketing & Ecommerce ManagerStreicher'S Police Equipment May 2011 - Jun 2013Minneapolis, Minnesota, UsOversaw all ecommerce management efforts (e.g. platform & CMS management, product, pricing, promotion, shipping, merchandising, integration, etc.) and digital marketing programs including content, search, email, social media, usability, media, and analytics. During my tenure, the Ecommerce channel sustained consistent, double-digit QoQ and YoY traffic, revenue & profit increases. -
Freelance Web CopywriterInspyre Interactive Jun 2010 - Jun 2012Benefit-driven communications that engage consumers and drive conversions!Web content development is more strategic than any other form of media. Here, every word counts. Not only do you have fewer words to work with, but you need to make sure that your keyword strategy is thoroughly researched and consistent across all user touchpoints for maximum click through and conversion.With over a decade of experience researching, writing and editing for both online and traditional media, I specialize in crafting interesting, relevant and search-friendly content that engages audiences across multiple touchpoints. Beyond being a passionate scribe, I'm also a digital marketing tech junkie and will make sure that your online campaigns are properly set up and executed for accurate tracking.
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Copywriter/Content ManagerNonin Medical, Inc. Mar 2008 - Dec 2010Plymouth, Minnesota, UsIn my position with global medical device manufacturer Nonin Medical, I managed web content and led cross-functional creative development teams. While there, I gained tremendous project management experience having collaborated with internal stakeholders ranging from executive to peer. -
Copywriter/Email Program ManagerOptp Oct 2004 - Mar 2008In my position with global multi-channel retailer OPTP, I managed the email marketing program as well as cross-channel creative writing projects. While there, I gained invaluable creative development experience and also learned the absolute importance of synergy and consistency in multi-channel execution.
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Co-Founder/Online MarketingOm, Llc. May 2001 - Oct 2004
Jeff Polley Skills
Jeff Polley Education Details
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University Of St. ThomasGraphic Design
Frequently Asked Questions about Jeff Polley
What company does Jeff Polley work for?
Jeff Polley works for Loved The Stay Co-Hosting Partners
What is Jeff Polley's role at the current company?
Jeff Polley's current role is Co-founder and Managing Partner.
What is Jeff Polley's email address?
Jeff Polley's email address is jp****@****ick.com
What is Jeff Polley's direct phone number?
Jeff Polley's direct phone number is +195246*****
What schools did Jeff Polley attend?
Jeff Polley attended University Of St. Thomas.
What are some of Jeff Polley's interests?
Jeff Polley has interest in 80's Records And Movies, Writing, Kayaking, Design, Backpacking, Calvin And Hobbes, See 1, Real Books, See Less, Snowshoeing.
What skills is Jeff Polley known for?
Jeff Polley has skills like Email Marketing, Online Marketing, Seo, Online Advertising, Google Adwords, Ppc, Web Design, Social Media, Integrated Marketing, Digital Marketing, Cross Functional Team Leadership, Marketing Communications.
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