Jeff Pomponio Email & Phone Number

Burlington, Ma, Us

• Lead team of ecommerce specialists developing marketing strategies for clients in a diverse array of industries. Help clients attract, convert and retain customers to generate significant growth using digital channels such as Google/Bing Shopping, Paid Search, Facebook/Instagram, Amazon and SEO.• Developed holistic strategy resulting in the highest revenue ($4.8 million) in an ecommerce furniture retailer’s history with +57% YoY increase in Paid Search revenue and +27% improvement in ROAS despite the pandemic. Launched Social Marketing program that drove +141% increase in YoY revenue and 1,091% ROAS.• Led multichannel and integrated ecommerce marketing program for high-end clock manufacturer that generated YoY revenue improvements by +153% in PPC, +86% in PLA, +45% in Organic Search, and +42% in Email Marketing

• Led prospecting efforts, new customer acquisition and marketing project consulting, including authoring comprehensive digital marketing plan supporting new product launch which surpassed goal of $50K in sales within first 3 months.• Analyzed website performance of clients honing in on demographics of those who visited site, their online behavior, and sources of traffic. Provided strategic recommendations to drive sales and ROI based on these insights.• Focused on continued education in the digital space to stay on top of technology and trends to better serve my clients.

Atlanta, Ga, Us

• Partnered with Product Management to define go-to-market strategies for new products leading to 60% increase in sale rates. • Utilized sales enablement tools and digital marketing mediums, including email, display, paid search, websites, online videos, e-newsletters, webinars and retargeting.

Atlanta, Georgia, Us

* Directed team of 5 Marketing Managers and led strategic marketing planning and integration for all decor-oriented merchandise departments, including Paint, Flooring, Kitchen, Bath, Lighting and Decor, across over 2000 international retail locations.* Led strategy and creative process for $16 million multi-department marketing campaign with storytelling which integrated dozens of decor brands and generated $40 million sales lift and 38% ROI. Campaign included television, magazine, direct mail, mass print, digital marketing, point-of-purchase materials, and in-store workshops.* Spearheaded comprehensive category attack initiative through all phases of industry and competitive analysis, consumer research, results presentation to senior management, and marketing plan execution. Initiative resulted in a 10% increase in market share.* Established first formal marketing training program which streamlined learning curve for new employees by 30%.

Atlanta, Georgia, Us

* Partnered with merchandising leaders, creative teams and leading door and window brands like Andersen, Masonite and JELD-WEN to develop and execute integrated marketing communications programs supporting over $5 billion Millwork department.* Developed annual marketing plans and strategies, integrated consumer insights, and managed $10 million annual marketing budget. * Helped negotiate over $30 million in incremental funding from suppliers and partnered with them to successfully launch innovative and exclusive products leading to consistent double-digit category sales growth.* Led cross-functional marketing teams to execute promotional events proven to drive $10-15 million in incremental sales.

Houston, Texas, Us

• Orchestrated Circle K brand re-positioning, including analyzing segmentation research to determine most profitable target segments, evaluating potential positioning concepts via focus group testing, formulating a consumer-centric advertising strategy and launching an innovative and successful $3.5 million campaign.• Led team of 3 Brand Specialists and formulated strategies to drive sales of 9 retail brands and 4 proprietary consumer brands. Managed agency relationships and directed creative strategies and media programs ensuring consistent brand positioning across all consumer communications, including television, radio, print, outdoor, point-of-purchase and online advertising. • Developed annual brand plans and managed $5.2 million advertising budget supporting over 2,200 national company-operated locations and 4,000 international franchisees.

Houston, Texas, Us

• Developed and executed consumer-based marketing communications strategies for $17 million automotive services brands. Formulated creative strategies behind all marketing communications, including direct mail, loyalty programs, promotional point-of-purchase materials, promotional videos, email, website advertising and local store marketing activities.• Orchestrated introduction of 2 retail brand extensions from inception to national launch yielding $1 million in revenue per month.• Executed marketing research program through all phases of design, implementation, data analysis and results presentation. Results led to $100 million capital approval from senior management, launch of revolutionary new product and 41% increase in average revenue per customer.

Bba, Marketing

Digital Marketing Certification

Mba, Marketing Management