- Responsible for Domestic US Skate and Snow Categories Sales Teams- Accountable for PnL and all budgets- Implemented Sales Strategy within US Market- Managed 555% sales growth to peak- Developed and Coached Team to elevated positions

• Tiered Branded Sales and Product Focus - Developed strategic branded focus linking sales programs, marketing direction, product development and purchasing.• Process Improvement - Implemented processes for accountability, measurements and tracking for all departments to ultimately decrease costs and increase net profitability.• Training and Coaching - Currently working with sales management team(s) to develop budgets, programs, transparency and weekly communication for internal focus and external communications

(Four Star Distribution is Privately Held. Founded in 1991 as a Snow Outerwear and Hard Goods distributor. Branched into footwear and apparel in 1999 with the C1RCA brand. Sold snow brands to focus on footwear and apparel in 2004.)Oversee Domestic Sales of 12 Territories for the C1RCA and AXION Brands.

• Tiered Branded Sales and Product Focus - Developed strategic branded focus linking sales programs, marketing direction, product development and purchasing.• Process Improvement - Implemented processes for accountability, measurements and tracking for all departments to ultimately decrease costs and increase net profitability.• Training and Coaching - Currently working with sales management team(s) to develop budgets, programs, transparency and weekly communication for internal focus and external communications.

(Traded on NYSE as part of ZQK – Quiksilver, Inc. DC Shoes has $430+ million in Global Sales and is a leading Action Sports Brand with category offerings in footwear, apparel, snow boots, outerwear and accessories for men, women and children.)• Responsible for Domestic US Specialty Footwear Sales Channel - Directly managed 15 territories, 15 Territory Managers, 1200 Accounts representing 2600 doors with $27 million in average annual sales.• Spearheaded Current Core Skate Branded Revamp - Targeted Image Leading Skate Only Accounts. Integrated strategic sales principles with high level to grassroots marketing campaigns focused on competitively priced trend driven footwear products utilizing quarterly market research and nationwide pre-line data.• Partnership Management - Developed and Implemented Tiered Advisory Groups and Product Development Pre-Lining. Eliminated 40% of sample development. Ranking system streamlined purchasing, developed seed programs, marketing/product/sales clarity and trend visibility. Decreased inventory levels while increasing A/O sales. Started Tiered and Channel sales focus with plans for product and marketing segmentation.

(High Visibility Specialty Stores in San Diego County with established web presence and 2 premier locations totaling 20,000+ sqft and $11+ million in annual sales. Consisted of 15 full time staff members and 40 to 70 seasonal staff with regional offices and warehouse. Global leader in hard good surf sales.)• Business Refinement - Instituted departmental responsibilities. Tracked sales and profitability by category and brand. Maintained Retail Math principal focus. Decreased staffing needs by centralizing buying and inventory management processes and procedures. Increased available retail floor space for both locations. • Business Innovation - Developed sales and marketing programs to highlight brands utilizing all available company assets in conjunction with brand strengths synergizing both retailer and brand. Established training within all departments. Experienced increase in brand communication and partnership opportunities. Advanced inventory management practices for record decreases in inventory loss/reduction. • Top and Bottom Line Focus - Increased Net Profit by 300% between 2005 and 2007. Decreased inventory levels by 15% while increasing gross profits by 15%. Experienced 40% increase in on-line sales.

(Privately Held Company focusing on primarily Snow Hard Goods, Outerwear, Boots and Accessories. Action Sports Industry Leader for Snow Hard Goods with global sales in excess of $300 million.)• Business Innovation - First west coast Burton employee. Spearheaded separation of brands from Burton Brand Umbrella. Developed mindset of ‘stand alone brands’.• Sales Management - Oversaw branded business for North America, South America, Guam, Puerto Rico and New Zealand. Hired Brand Specific sales reps in 12 of 13 Territories.• Achieved Goals - Surpassed annual goals for both Analog and Gravis for FY04. Oversaw annual average sales totals in excess of $12 million.

(Publicly traded company currently owned by Jarden Corporation traded on NYSE (JAH). Estimated annual sales in excess of $3.2 billion. Multi Branded Company owning Footwear, Apparel, Snow Hard Goods, Snow Outerwear, Snow Boots and Paint Ball Brands. )• Sales Management - Responsible for Planet Earth Apparel, Planet Earth Outerwear and Adio Footwear Sales. Assessed and hired 7 new territory sales reps of 14 total territories. Created sales goals, Sales programs incorporating apparel, footwear and snow categories.• Account Management - Oversaw Pac Sun sales. Developed highest turning footwear brand within Pac Sun for 2003. First year sales from $0 to $10 million.• Achieved Goals - Crushed FY03 goals by over $17 million. Beat FY04 Sales Goals with pre-booked orders in Q3 and Q4 of FY03. Oversaw annual sales in excess of $34 million.

(Element Brand owned by Publicly Traded Company, Billabong (BBG), on Australian Stock Exchange. Currently totaling $1.73 billion in Market Cap. Billabong currently selling global brands in Footwear, Apparel, Accessories, Wetsuits, Bags, Watches and Sandals)• Sales Management - Filled 100% of the territory rep positions after brand was purchased by Billabong from Giant Dist. Established all sales programs for pre-book and A/O sales, developed rep contests to drive sales, tracked all in-store presentations for sales increases, and approved all potential new accounts.• Account Management - Handled all major accounts personally. Opened Pac Sun and grew sales from <1% of the total Branded Sales to over 16% of the Branded Sales. Established multi category presence between Men’s and Women’s Divisions. • Product Development - Developed all SMU business. Implemented ‘Quick Turn Strategy’ for SMU approval. Process directly effected Pac Sun business growth.• Business Analysis - Increased ‘Core’ or ‘Tier 1’ sales and brand presence by 40%. Grew business from Tee’s and Fleece to full apparel brand for both Men’s and Women’s divisions.

(A privately owned multi branded company supporting Footwear, Apparel, Snow Outerwear, and Snow Boots categories. Estimated global annual sales $150-$180 million)• Sales Management - Hired as East Coast Regional Sales Manager and absorbed 2/3rds of Mid West Territory and 2/3rds of West Coast Territory. Grew sales 35% YOY over three years. Started with $18 million in Sales and eventually handled $68+ million in annual sales. Oversaw 12 of 16 territories. Managed 6 in-side sales people.• Account Management - Handled key account sales for CCS mail-order/online. Grew sales from $2 million to $4 million.• Product Development - Responsible for SMU development for Key and Volume Accounts.

Regional Sales Manager (All Brands)(A publicly owned and traded company under the Vanity Fair Corp traded on the NYSE (VFC) with over a $11.29 Billion Market Cap. Brand had expansion into closed to skate and casual footwear. Estimated global sales totaling $80 million. Dominates action sports sandal category with roughly 60+% of category sales)• Sales Management - Responsible for all domestic travel as ‘Face of Domestic Sales’. Accountable for domestic reporting, daily sales communication to all reps and responsible for set up of all tradeshows, special events and sales meetings.• Regional In Store Program - Managed all aspects of in-store van program. Saw 20% increase in sales for affected regions. Increased brand presence for all key accounts and developed custom build outs with ‘Reef Real-estate’ managed directly by Reef employees and territory rep.