Jeff Portaro Email & Phone Number

I lead the design, creation, and documentation of TIAA's Ethos design system. My duties encompass creating visual design, design tokens, interaction patterns, and guidelines. I collaborate closely with product managers, UI/UX designers, and developers to gather feedback and iterate on design system components. Additionally, I have conducted user research and usability testing to inform iterative improvements to design system components. Throughout this process, I advocate for the adoption and integration of the Ethos design system into the product development process.

Worked with the Product team to design and implement the best user experience possible to revolutionize the way people shop for fashion in a digital space. Duties included creating visual design, conducting user research, and designing user flows to create the next evolution in shopping for clothing that fits. I led a small team to design user experience and visual designs for iOS and Android apps, websites, and design component library.

Charlotte, North Carolina Area

As a member of TIAA-CREF’s User Experience team I primarily produced visual design solutions focusing on internal and external facing websites as well as proprietary software. I continuously adhered to brand standards to maintain a common voice to all digital properties.Helped design and architect a digital style guide in order to house all of our visual design assets into one common library. Designs produced by my team and myself were instrumental in driving the direction of the corporate rebranding that launched in 2016.

Charlotte, North Carolina Area

Produced visual design elements for multiple disciplines of Ally Financial including Bank, Auto and Marketing for web and mobile platforms while following best practices for user experience design. Worked in tandem with members of the User Experience, Information Architecture, Development and Content Management teams to create usable web interfaces based on user studies. Communicated with outside resources to insure brand consistency. Created, innovated upon and maintained visual brand integrity to digital marketing assets including banners, landing pages and other forms of advertising space.

Created and developed various branded collateral for clients including but not limited to logos, product packaging and advertising materials. Created design and layout for Inventors Digest, a 48 page magazine published monthly.

Acted as a senior designer, project manager, and art director for various projects. Designed, and produced projects for multiple forms of print material and interactive media such as books, magazines, brochures, fliers, posters, product packaging, trade show displays, websites and software user interfaces. Interactive design work focused on user experience and function for B2B and B2C websites following brand guidelines. Web design was produced with the use of Adobe Creative Suite products.• Redesigned yearbooks.biz to reflect corporate brand on top of existing framework using Adobe Photoshop, Illustrator and Dreamweaver. Front-end design/development only. Rotating ads were created using Flash and minimal Action Scripting.• Created user interfaces and portal log-in pages for online book creation and management software such as hjebusiness.com ,hjeshare.com and yearbookaccess.com using Photoshop and Dreamweaver. Well organized .psd files were created and all designed based on current brand guidelines and then passed to web development team. Some HTML and CSS was provided to developers for layout examples when needed.• Helped design UI for online page creation software, eDesign, which won Honorable mention at the Adobe Max Awards in 2009.Served as staff photographer for the Marketing department and shot over 90% of all photographic material used in all marketing communications.

Designed graphical elements and layouts for print, web, and other digital media.

Greater New York City Area

Was placed in charge of generating full identity of news show to replace ABC World News This Morning. Designed logotypes, on-screen graphics for lower third and over the shoulder, as well as designing the title animation sequence. Other duties included designing, printing, cutting, laminating and mounting of materials for multiple programs including Good Morning America, The View, and others.

Boone, Nc

Built, Maintained, and customized bicycles for customers. Duties included building wheels, servicing suspension forks, installing components, and overall bicycle maintenance.

Durham, Nc

Built, Maintained, and customized bicycles for customers. Duties included building wheels, servicing suspension forks, installing components, and overall bicycle maintenance.