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* Driven and experienced marketing executive with expert proficiency in providing unsurpassed leadership and growth in dynamic, fast paced, competitive environments. Offers experience building brands, directing teams, and delivering solid results in B2B and B2C marketing across multiple industries* Skilled in the successful application of innovative and first-to-market digital and social marketing strategies that enable sustained growth, expand revenue, elevate brand awareness, and improve customer acquisition* Offers a passion for working in Entertainment marketing, with the ability to deal with challenging clients and accounts requiring the satisfaction of aggressive timelines Areas of Expertise:* Marketing Leadership* Revenue Growth* Team Leadership* Brand Marketing* Strategic Planning/Execution* Product MarketingCareer Achievements:* Led media activation and investment for clients across multiple industries that have included EA, Lionsgate, Roadside Attractions, Del Monte Foods, Red Bull, and Tailored Brands. Skilled in supporting new business development, with participation in over 20 pitches* Won AdWeek Media All-Star in 2019 and nominated for Agency Leader of the Year by Think LA * Executed digital marketing strategy and campaigns for industry-leading corporations and brands, including Mattel, Fisher Price, HIT Entertainment, the Disney Channel, Disney Baby, Disney Junior, CBS Films, PetSmart, EMI Music, and AAA
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Agency Development DirectorYelpLos Angeles, Ca, Us -
Marketing ConsultantRoadside Attractions Feb 2023 - PresentLos Angeles, California, UsConsulting in all paid media marketing across various films. Overseeing all media buying for multiple releases which include Linear TV, Biddable TV, Social, Search, Direct Digital, Programmatic, CTV and OOH. -
Senior Vice PresidentStarcom 2014 - 2022Chicago, Il, UsLed vision, strategy, and execution for all facets of media activation and investment for clients across multiple industries that have included Lionsgate, Roadside Attractions, Del Monte Foods, Red Bull, and Tailored Brands. -
Vice President, Media DirectorStarcom 2006 - 2014Chicago, Il, UsOrchestrated and executed digital marketing strategy and campaigns for industry-leading corporations and brands, including Mattel, Fisher Price, HIT Entertainment, the Disney Channel, Disney Baby, Disney Junior, CBS Films, PetSmart, EMI Music, and AAA in California, Nevada, and Utah. Expanded initial scope to include all duties of the Media Director in 2006.⭐Effectively managed a team of supervisors, negotiators and coordinators engaged on digital projects to support Disney theatrical releases.⭐Mentored clients on the ways to capitalize on advertising opportunities in emerging technologies.⭐Integrated client goals into media plans, working with executive leadership and national television buying groups.
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National Broadcast SupervisorStarcom 2002 - 2006Chicago, Il, UsSupervised a team of broadcast coordinators and negotiators engaged in Cable and Hispanic buying to support the theatrical and limited home entertainment releases of Disney Theatrical. Scope of work included the planning and execution of upfronts, research into group market conditions and forecasts of costs per points.⭐ In 2003, expanded scope of responsibility to include all AMD duties, reporting to the Senior Vice President of Buying Investment.
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National Broadcast NegotiatorMediacom 2000 - 2002London, GbRepresented Warner Brothers Theatrical and Home Entertainment, leading the negotiation of all national cable buying. Assess and coordinated added value and makegood opportunities, and resolved discrepancies between ordered buys and contract terms. Developed and delivered quarterly post-buy analysis. Recruited based on a history of effectively managing the Warner Bros account while employed with Comedy Central. -
Advertising Sales CoordinatorComedy Central 1999 - 2000New York, UsWorked with agencies that included Mediacom, Mediavest, Zenith and Mindshare, coordinating media buys for Warner Bros, Paramount Pictures, Sony Pictures, and other clients. Managed contracts and relationships between clients and agencies.
Jeff Pray Skills
Jeff Pray Education Details
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State University Of New York At PlattsburghMass Communication
Frequently Asked Questions about Jeff Pray
What company does Jeff Pray work for?
Jeff Pray works for Yelp
What is Jeff Pray's role at the current company?
Jeff Pray's current role is Agency Development Director.
What is Jeff Pray's email address?
Jeff Pray's email address is jp****@****tic.net
What is Jeff Pray's direct phone number?
Jeff Pray's direct phone number is +191452*****
What schools did Jeff Pray attend?
Jeff Pray attended State University Of New York At Plattsburgh.
What skills is Jeff Pray known for?
Jeff Pray has skills like Integrated Marketing, Digital Strategy, Advertising, Media Buying, Digital Media, Mobile Marketing, Media Planning, Television, Advertising Sales, Media Strategy, Marketing Strategy, Interactive Marketing.
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