The Manufacturing Leadership Council (MLC) is the digital transformation arm of the National Association of Manufacturers. It is the nation’s recognized leader in Manufacturing 4.0 insights, covering topics including artificial intelligence, augmented and virtual reality, automation, additive manufacturing, sustainability, and related workforce and leadership issues. The MLC helps its members through our Manufacturing Leadership Journal and website, original survey research, the Manufacturing Leadership Awards, and in-person and virtual events including factory tours and conferences.Content director for the Manufacturing Leadership Council, bringing Industry 4.0 insights to manufacturing leaders and their enterprises.• Represent MLC at industry-leading events, speaking on panels and delivering keynote presentations on digital transformation including AI, machine learning, metaverse, and other topics.• Edit and write content for MLC's Manufacturing Leadership Journal, website, white papers, and emails. Lead organizational transformation from text-heavy content to engaging, quick-hit content that emphasizes graphics and video.• Identify and curate content for MLC in-person and virtual events including identifying speakers and moderating panels and executive interviews. • Select Manufacturing Leadership Award category winners in cooperation with executive director and program lead.• Oversee MLC organic and paid social media in partnership with NAM communication team. Championed a 250% increase in LinkedIn clicks and 135% increase in LinkedIn impressions year-over-year during annual signature event.• Lead Council's Operational Excellence and Supply Networks member special interest groups.• Analyze original survey data and create insight-driven content pieces that showcase trends and predictions about manufacturing's current and future states.• Work with cross-functional team to plan, execute, and analyze annual marketing and communications efforts.

A 4,000-member association focused on lean, continuous improvement, and employee engagement leadership for manufacturing, health care, technology, government, and other sectors.Led all marketing and communications campaigns and brand and storytelling strategies aimed at customers, prospects, and other stakeholders. Continuously improved outreach plan using data analysis and performance metrics. Managed staff, contractors and volunteers on marketing, public relations, internal branding and content development projects. • Spearheaded coronavirus response; preparing pandemic-related communications, including transition to virtual events and increased focus on content marketing.• Directed and crafted CEO and board member communications including weekly CEO’s letter, speechwriting, and leadership transition messaging.• Built media partnerships and created new outreach channels. Launched Manufacturing Monday and Manufacturing Leadership livestreams in partnership with Supply Chain Now.• Edited and oversaw AME’s weekly thought leadership publication, Target Online, growing distribution to approximately 19,000 subscribers.• Planned promotional strategy to maximize event attendance at the largest global operational excellence conference. In 2020, successfully maintained paid conference registrations year-over-year (YoY) during pandemic-forced transition to 100% virtual format; then increased paid participation by 40% for 2021 virtual conference.• Reduced marketing budget by 70% over the course of three fiscal years by implementing cost containment and data-driven decision-making to optimize return on investment.• Produced shareable and engaging content to reach members and prospects wherever and whenever; increased YouTube subscribers by 190% in two years and website traffic 57% YoY in 2021.• Created high-quality social media campaigns that increased AME’s stakeholder engagement, leading to a 228% increase in LinkedIn followers.

A premier marketing, communications, and advertising agency focused on branding, fundraising, enrollment, and engagement for higher education and non-profit organizations. Oversaw branding, advertising and marketing campaigns for clients including Obama Foundation, University of Notre Dame Fighting Irish Football, University of the Pacific, and Sweet Briar College.• Generated $209M in the first year toward a $300M multi-year fundraising campaign. The campaign has exceeded its goal, raising $317M as of 2022.• Increased enrollment for an academic client by 42% YoY.• Led diverse teams to deliver strategies, content, publications, and digital campaigns.• Educated clients and colleagues on strategy, best practices, and messaging using written and verbal communication skills.Directed Lipman Hearne teams responsible for producing CASE Circle of Excellence Bronze for Branding Programs (Sweet Briar College, This is FIERCE, 2018) and CASE District VII Award of Excellence Silver for Fundraising Publications: Case Statements/General Cultivation Publications (Print) (University of the Pacific, Leading with Purpose Campaign Brochure, 2018)

An exclusive, international, private JK-12 school located in Chicago. It is the first North American school from Dubai-based GEMS Education.Directed marketing and communications activities including advertising and media relations. Led multi-pronged customer outreach and acquisition via social-, owned-, paid-, and earned-media; content marketing; advertising; and events. • Generated YoY increases of 125% for inquires, 35% for applications, and 240% for new enrollments by tracking Google analytic and UTM-tracking, search engine optimization (SEO), and overseeing persona and voice of customer research to inform customer journey outreach.• Managed four-person marketing communications team, including recruitment, training, and performance evaluation. • Created comprehensive $1M marketing and communications strategy; hired and managed vendors to maximize awareness.• Enhanced thought leadership content sharing and communication automation using HubSpot, content syndication, and other tools.• Fostered strategic partnerships and sponsorships with the media, higher education and cultural institutions, and non-governmental organizations (NGOs).Earned Horizon Interactive Awards, Best in Category: Brochure - 2015 Print Design Award for GEMS World Academy-Chicago's school overview brochure.

A high-performing, five-campus high school district with 700 employees serving 7,000 students in Chicago’s northwest suburbs.Developed integrated, organization-wide strategic communications plan. Acted as spokesperson and wrote speeches, talking points, presentations, and op-eds for board and leadership team. Collaborated with other executives on C-level hires. Executed communications workshops and media training.• Pioneered a digital-first, content marketing model, leading to a 300% increase in engagement.• Crafted proactive and reactive public relations and crisis management for stories in newspapers including the New York Times, Chicago Tribune, and other television, radio and print media.• Influenced culture by leading change communications, creating buy-in for new initiatives and restructuring, and reducing budgets.• Created communications division, building policy and communications strategy from scratch. Communication efforts earned top honors from INSPRA, the Illinois school public relations association, for Audio/Video Over 10 Minutes (2013), Audio/Video Under 10 Minutes (2014), and Website (2014).

Wrote music reviews and occasional features for the Tribune Company’s Hartford Courant. Covered a wide variety of bands including Phish, Josh Rouse, Yonder Mountain String Band, Homunculus, Bottle Rockets, Jayhawks, Umphrey's McGee, Guster, Stephen Malkmus, Ben Kweller, Rhett Miller, Trey Anastasio, and many others.

A Fortune 100 global leader in technology for infrastructure, industrial automation, transportation, health care, and energy. Launched Siemens USA’s first executive outreach program, connecting executives with key customers, the media, and decision-makers. • Enhanced relationship with prospective customers, NGOs, and government leaders, resulting in increased sales in key markets.• Boosted Siemens’ visibility through community outreach and corporate social responsibility partnerships.• Worked with sales teams to remove silos and bundle Siemens’ offerings, creating new sales opportunities.Graduate, Siemens SPEAC Program for high-potential communicators (2003-2005)

An operating company of Siemens Corporation, Siemens Transportation Systems is a leading supplier of products and systems for rail and bus transportation for the North American market with both B2B and B2G clients.• Directed external marketing and communications including media relations, advertising, trade shows, newsletters, and websites. • Led internal communications including newsletters, town halls, speeches, and digital and intranet content.• Created and executed internal communications strategy for company-wide improvement program, winning the Siemens USA top+ Star Award for Total Business Improvement. • Placed stories in the Wall Street Journal, Houston Chronicle, and other newspapers, trade publications, and television and radio stations.• Created marketing strategy to launch new products.• Organized roadshows and product tours, bringing internal key messages to the company’s employees and introducing new technologies to customers, government leaders, the media, and public• Managed relationships with trade associations and industry working groups• Liaised with company’s government-affairs office, aligning communications activities with policy issues; introduced Siemens PAC at the operating company level