Our job at EAG Advertising & Marketing is simple: to make our clients the smartest, most efficient marketers of their products and services. We do this with equal parts discipline, strategic thinking, and creative wonder. * I serve as my clients' Chief Marketing Officer, delivering strategic insight to help their businesses grow with sound marketing strategies and tactics. * I bring account strategy and planning to our clients, matching marketing tactics with measurable success metrics. * I lead an account team to deliver world class service to clients daily.

* Adjunct professor for MBA and undergraduate classes including: - Marketing Strategy - Marketing Management - Services Marketing - Marketing Policy / Strategy - Promotion Management - Business, Government, and Society - Current Issues in Management

Served as a key member of the senior leadership team, helping to set strategic direction and providing leadership to ensure that marketing and communications objectives are met and are in line with Camp Fire mission and goals. Drove growth in awareness, program participation, corporate and program partnerships, while supporting both philanthropic donations and earned revenue.     * Lead the execution of Camp Fire’s marketing and communications plan, with emphasis on brand compliance, media relations, advertising, digital and social media channels, and websites. Analyzed progress to finds opportunities through campaign metrics, SEO, social and content marketing traffic sources, and other analytics insights. * Supported achievement of revenue goals through design and direction of system-wide marketing plans, campaigns, online merchandise strategies, and programs.  * Planned and executed advertising and promotion activities including print, online, electronic media, and direct mail.  * Built ongoing system capacity by leading audience segmentation and CRM data best practices.* Developed and produced branded video, promotional, and collateral materials.  * Used externally produced Market Opportunity Analyses to develop marketing plans for 10 Key Market councils to be executed by local 501c3 staff, driving awareness and participation increases in each.

* Designed and facilitated strategic planning activities for the Board of Directors* Responsible for internal and external marketing communications, plan creation, and execution for a 27,000+ member global professional association* Launched multiple new products, initiatives, and partnership efforts within the brand portfolio* Created revenue-generating new concepts for the association, including member recruitment and retention, vendor programs, products for sale, and sponsorship opportunities* Launched the Information Governance Professional (IGP) certification and consulted with the Institute of Certified Records Managers to enhance the profession’s CRM professional certification* Responsible for marketing, positioning, and communications surrounding fundraising for the ARMA International Educational Foundation* Consultation, positioning, and website redesign for the Institute of Certified Records Managers* Created and delivered media training to incoming Board of Directors and Board Executive Counsel. * Improved infrastructure of the chapter system through the implementation of a chapter resource site, warehousing tools and best practices* Introduced podcasting, blogs, and social media channels as an issue-communications vehicle and profit model* Increased monthly site traffic, customer acquisition, and product sales using digital marketing strategies, PPC, and SEO* Marketing communications and strategy for all aspects of the Industry’s largest trade show, the ARMA International Conference & Expo* Event production and planning for general session keynote addresses to enhance organizational image* Management responsibility for 8 marketing and sales staff* Promoted from Marketing Manager, January 2007; Promoted from Senior Marketing Manager February 2009. Promoted from Marketing Director May 2010. Promoted from Sr. Director Nov. 2012.

* Educated and entertained the public about the gloriousness of craft beer, beer culture, and how beer saved the world time and time again... just because I like to give back to the community.

* Vice President of a seven-employee design boutique specializing in creative, strategic marketing communications for print and interactive media * Responsible for all client account management, marketing planning, strategy and execution * Managed creative design team and account coordinator / support staff* Responsible for all agency copy writing * Planned and executed strategic marketing tactics among industries as diverse as education, restaurants, not-for-profit entities, retail stores, and health care* National and regional clients include Southwestern College, Nebraska Wesleyan University, Avila University, Sprint Partnership Marketing, Commerce Bank, Arthur J. Gallagher / Gallagher Benefit Services, OmniDox, Indian Creek and Bally Racquet Clubs, Maternal and Child Health Coalition, Shawnee Mission Medical Center, and Sprint International Marketing * Helped bring annual agency billings from $175,000 in May 2001 to $980,000 in 2003* Projects routinely include direct mail, web sites, interactive, print, and radio* Interactive initiatives include web sites, interactive CDs, and direct email campaigns* Tracked client awareness levels through surveys and focus groups to track ROI

* Creation of a variety of marketing programs, writing, and strategy including: Distance learning interactive solution for Nutra-Net; Catalog and direct mail for KinderWorks Playcorners of Seattle; Copywriting for Sprint International Marketing newsletters (800,000 circulation); Collateral material for Center School District

* Part of a three-person marketing department responsible for all external marketing communications for the university * Primary responsibilities include marketing promotion and strategies, writing, creative direction, project budgeting, and production work for all integrated marketing communications * Coordinated cohesive brand for Avila publications among 7 freelance art directors * Promoted from Assistant Director in 2000

* Public Relations strategies and tactics, including special events and external communications for Harrah’s North Kansas City Casino, BANK IV, Boehringer Ingelheim Animal Health, the Kansas City Symphony, and internal and external agency publicity