Signed exclusive contracts with four influencers across social media platforms, collectively representing over 7 million followers, to execute tailored marketing campaigns.Designed and managed influencer contracts, ensuring clarity in deliverables, compensation structures, and brand alignment.Leveraged personal branding and professional connections to grow relationships within the influencer marketing industry, fostering opportunities for long-term collaborations.Led email outreach campaigns to secure collaborations with well-established companies, including Pumiey, Casetify, TikTok Shop, and others, negotiating favorable terms and creating cohesive brand campaigns.

Produced educational content about side hustles, achieving millions of views and growing a TikTok account to over 45,000 followers.Joined TikTok’s Creativity Program Beta, generating revenue through high-performing, engaging videos.Utilized advanced video editing tools to create professional-grade content, boosting brand credibility and audience reach.

Participated in DECA to deepen understanding of business concepts through collaborative projects and case studies.Engaged in leadership and team-building activities to enhance analytical and problem-solving skills.Contributed to discussions on marketing, entrepreneurship, and strategic planning within a professional setting.

Built and managed a sneaker reselling business with over $20,000 in total sales.Developed a TikTok account with 35K+ followers, achieving multiple viral posts and increasing customer engagement.Leveraged platforms like Instagram for marketing and transactions.