Manage sales development and execution to strategy to maximize sales of the Drake’s portfolio in the Southeast U.S. for the producer of the first and only spirits line in the world certified USDA Organic, Non-GMO Project Verified, Gluten-Free, Vegan, and Kosher.• Launched the brand portfolio consisting of Drake's Organic Vodka, Organic Rum, Organic Spiced Rum, Organic Spiked Ice, and Organic Boxtails at off-premise accounts in Southeast states.• Educate retailers on product attributes and points-of-difference to generate sales of 33,000 cases in year one.• Managed territory sales, marketing, and distribution strategy during the COVID-19 pandemic, successfully building sales during difficult market conditions.• Work closely with key distribution personnel at Southern Glazer’s to coordinate inventory and retail execution to achieve distribution and volume goals• Introduced and implemented sales incentives for distributor personnel.• Effectively manage all budgets for the Southeast region.

Recruited to develop and execute branding strategies for a portfolio of new CBD products for one of the largest and most respected manufacturers in the CBD industry.• Oversaw creative and strategic development of packaging design, labels, displays, point-of-sale materials, and signage to promote the sale of products in off-premise accounts including convenience stores, trade shows and local festivals.• Increased profit margins by introducing / sourcing the least expensive environmentally friendly packaging materials such as blister packs, PET bottles, HDPE bottles, oblong, jar, packers, glass, plastic, and folding cartons for more than 70 SKUs.• Regularly trained / educated the Miracle staff and distributor(s) staff to increase overall sales of all SKUs.• Aided in introduction and rollout of 20 new product extension SKUs, which increased overall sales by 20%.• Managed set-up, and design of trade show booths and supervised trade show staff at events in the nutritional product space nationwide; assisted in the development of promotional materials and signage, staffing, and registration.

Led beverage buying across eight U.S. locations in accordance with all state and local liquor laws and regulations a Mexican hospitality leader that owns and operates iconic, fun-themed restaurants in Mexico, U.S. and Caribbean tourist markets.• Assisted in opening new restaurants, and managed all beverage purchasing for Señor Frog’s in Las Vegas, Orlando, Miami Beach, Myrtle Beach, Key West, and New York; Carlos ‘n Charlies in Las Vegas; Porfirio’s/French 27 in Miami Beach.• Grew overall beverage sales to $5 million annually, consistently meeting and exceeding all projections and expectations.• Trained staff in selling techniques and product knowledge to upsell to highest profit alcoholic and non-alcoholic beverage items.• Managed and structured beverage deals, negotiating lowest cost with suppliers and distributors, and developing pricing strategy to ensure restaurants met store sales and profitability goals for spirits, beer, wine, and non-alcohol beverages.• Cultivated strong relationships with all suppliers and distributors to leverage sales, branding, promotions, and weekly specials.• Maintained at least a 70%/30% food to beverage sales at all properties. • Oversaw semi-annual menu updates along with specific brand placement to optimize beverage sales.• Created operational structure to enable restaurants to buy in bulk, store on site and ensure highest margins.• Led European purchasing of wine, and built distribution center in Mexico to fulfill wine orders for multiple restaurants.

Managed all sales, marketing, and distribution efforts for the start-up brand portfolio in the Southeast region for a creator, owner, and marketer of boutique luxury wine and spirits brands.• Built high quality distribution in the on-premise and select off-premise accounts for the iconic Beau Joie champagne, Yacht Club Vodka and Pez Gordo Tequila brands, with personal oversight of annual sales volume of $1 million.• Partnered with appointed market distributor to achieve targeted annual distribution and volume goals; ensured the brands remained on the top-of-mind with distributors' sales staff, and worked daily with distributor team to ensure case depletions.• Built industry/trade affinity for the brands and the growing craft spirit category.• Managed quarterly planning, monthly budgeting, execution and measurement of local/regional on- and off-premise sampling and promotional programs and initiatives; created regional marketing and sampling programs.

Leveraged past product launch experience to start-up the DeLeón brand and distribution on the East Coast of the U.S. for a high-end tequila made from the finest 100% Highland Blue Weber agave and displayed in a stunning bespoke bottle.• Built and implemented sales, marketing, and distribution strategy to roll-out the brand into on- and off-premise accounts; successfully increased distribution by 100% with placements into 200 active retail accounts.• Worked closely with distributor on sales incentives, kick-off meetings, case pricing, inventory levels and distributor programming to ensure case depletions; oversaw local brand marketing, special events, and tastings.

Recruited to launch Ecstasy Brand Liqueur, a unique 70-proof pomegranate spirit, in the state of Florida for a developer and producer of unique beverage brands, supported by a network of distributors and sales representatives.• Led all start-up aspects to launch Ecstasy from scratch, including raising $5 million in capital, securing national distribution partnership with Southern Wine & Spirits (SWS), managing compliance issues, and developing marketing plans and budgets.• Supported package design through placement of packaging sourcing from around the globe for glass, caps, cardboard, etc.• Solely oversaw brand management activity in the Southeast; generated new distribution in more than 700 on-premise and 500 off-premise accounts in Florida; handled relationships and business with chain and key account retailers statewide.• Collaborated and directed SWS sales team on kickoffs, account-level distribution, pricing, incentives, consumer/trade kickoffs, on-premise drink/bottle listing and promotional launch events to maximize distribution and ensure case depletions.• Introduced the brand at consumer level via concert series, festivals, special events, promotional tastings, and radio campaigns.• Worked with SWS on a national level along with other regional distributors to develop brand programming, marketing strategies, sales force incentives, and brand training seminars.

Recruited to build brand awareness, increase distribution, and grow sales of the Rockstar brand in the state of Florida for a producer and marketer of Rockstar Energy Drink designed for those who lead active lifestyles.• Managed relationships and business with distributors Southern Wine & Spirits, and Coca-Cola Enterprises to develop sales & marketing strategy, forecast distribution goals, establish inventory levels, implement sales incentives, and ensure case depletions.• Increased on-premise distribution sales by 180% by selling-in the product to more than 800 new on-premise chain and independent accounts in every channel statewide; led a team of three Brand Ambassadors to promote Rockstar statewide.• Formulated and managed Southeast launch of new Rockstar line extensions through grassroots programs including brand sampling, consumer events, radio campaign, billboards, print ads, and event sponsorship opportunities• Managed selling and shipping of product to the South American market which included development of market-specific print advertising, point-of-sale materials and sales training seminars for the distribution network.

Promoted to manage key retail account relationships, sell-in and promote brand portfolio to young adult consumers for an independent distributor of the Anheuser-Busch brand portfolio and other alcoholic and non-alcoholic beverages.• Coordinated and supported all phases of national, regional and local contemporary adult/brand marketing and promotional programs at on- and off-premise accounts in the Miami market including the trendy and popular South Beach area.• Conducted on-premise promotions, trade calls, weekly reports, brand image building, merchandising activities and quality selling skills; instrumental in growing market share for all Anheuser-Busch brands at targeted accounts in South Florida by 30%.

Recruited to conduct on-premise marketing activities and promote ABI brands to contemporary adults for the world’s largest brewer, producing and marketing the world’s best-selling beers including Budweiser and Bud Light.• Created market-specific programs to launch Tequiza tequila-based beer and 180 energy drink in the Florida market.• Led development and placement of print and radio ads; executed customized marketing and promotional plans, conducted sampling sessions, merchandised key on-premise accounts; placed POS; gained on- and off-premise retail placements.