Market Research | Marketing | Digital Marketing | eCommerce1) Marketing & Business Development Freelancer [Anran Wellness – Korean Style Thermal Therapy]I supported the growth of a health-related retail company through a comprehensive marketing and operational strategy. Key contributions included leading a successful rebranding initiative—creating a new logo, slogan, and retail collateral—which significantly enhanced brand visibility.I managed digital marketing efforts with a robust social media strategy, including content creation, copywriting, and ad management. Collaborating with Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs), I developed engaging video content that showcased the brand's health benefits and increased customer engagement.In retail operations, I oversaw daily activities, ensured exceptional customer service, conducted staff training, and identified new locations for expansion, coordinating all aspects of new store launches.Additionally, I collaborated with a system development agency to implement a comprehensive backend system, launching a new application and website that streamlined operations and improved customer experience.My freelance role involved extensive contributions across various business functions, including recruitment, training, managing AI Health Navigation Systems, and addressing operational challenges, leading to sustainable growth and efficiency.2) Market Research FreelancerI specialize in delivering comprehensive market research solutions for clients in China and Malaysia, managing all aspects of research projects from inception to completion. My role involves developing tailored proposals, coordinating project set-up, and providing hands-on client management to ensure clear communication and alignment throughout the research process.3) Digital Marketing Freelancer [Lotus’s Malaysia]4) eCommerce Freelancer [Trip.com Malaysia]

In collaboration with the Head of Marketing, I develop and execute comprehensive marketing, communication, and public relations strategies, ensuring consistent representation of the company’s corporate image and brand across all internal and external stakeholders.I am responsible for translating strategic goals into actionable plans, supporting activities that contribute to key performance indicators (KPIs) and align with the company’s mission. This includes managing the company’s communication platforms, press office, social media channels, and digital communications to maintain a cohesive and impactful brand presence.My role encompasses overseeing digital and social media content creation and management across platforms such as Facebook, Instagram, Twitter, LinkedIn, and Spotify. I also lead the development of corporate collateral, establish strategic partnerships for learning and employer branding, and produce promotional materials. Additionally, I manage events, exhibitions, seminars, advertising, marketing campaigns, and handle crisis communication.As a project champion, I develop and manage short- and long-term marketing, communication, and PR plans and budgets. I also serve as an internal consultant, addressing communication issues related to ACCA and spearheading cross-functional initiatives throughout the ACCA Maritime Southeast Asia region. My leadership fosters a collaborative and dynamic work environment, enhancing team synergy and effectiveness.

I lead the development of comprehensive research projects that generate actionable insights into market sentiments, consumer trends, purchasing behaviors, product and service performance, and cost/loss opportunities. These insights are used to craft strategic solutions addressing client challenges, driving their success in competitive markets.I manage key relationships with major accounts including BMW (Germany & China), PSA, Mercedes-Benz & Maybach, Audi, Jaguar Land Rover, Volvo, Porsche, ChangAn NIO, Michelin, and Goodyear. My role involves collaborating closely with clients to identify research needs, develop tailored solutions, and deliver high-quality reports within deadlines.I oversee the entire research lifecycle, from proposal development and client management to field execution, moderation (offline and online), analysis, insights reporting, and final presentations. By creating clear, actionable plans, I ensure each project maximizes impact, aligns with key performance indicators (KPIs), and supports the company's mission.As a mentor, I provide guidance to my team, enhancing their research skills through continuous feedback and ensuring they have access to the necessary resources, tools, and training. My leadership fosters a high-performing team capable of delivering exceptional results.Overall, I empower clients to make data-driven decisions that lead to success in their markets through high-quality research and valuable insights.

In this role, I supported the Head of Corporate Communication Department (CCD) in managing daily internal, external, and strategic communications, including cultivating strong relationships with media owners and press outlets. I was responsible for overseeing content creation across all Gibraltar BSN platforms, including the company website, newsletters, social media channels, and advertising and promotion campaigns.Additionally, I played a key role in the successful execution of a change management process, which was led by the Head of CCD and recognized with a prestigious HRD award in Malaysia.*Gibraltar BSN (a joint venture between Prudential Financial, Inc. and Bank Simpanan Nasional)

As General Manager, I led the Client Servicing team and implemented strategic restructuring initiatives to optimize revenue streams and drive growth for the organization. Leveraging my experience, I spearheaded operational enhancements and business expansion efforts, resulting in record-breaking growth and securing multi-million-dollar deals.In addition, I played a pivotal role in the planning and execution of high-profile events, ensuring seamless and memorable experiences for clients and guests. My attention to detail, combined with effective collaboration with internal teams and external stakeholders, contributed to the successful delivery of these events, solidifying The Craftman’s reputation as a leading provider of exceptional service and quality.

At Astro, I worked closely with the Head of Loyalty to design and execute strategic loyalty marketing plans, budgets, and campaigns, focused on retaining Astro’s extensive customer base of 3.8 million households. I managed the implementation of over 200 marketing campaigns annually across 157+ TV channels, covering a broad spectrum of programming from edutainment to educational content. In partnership with TV channels, I led initiatives to develop and launch customer retention and loyalty campaigns that enhanced audience engagement for both the channels and Astro.Additionally, I successfully organized and managed high-profile events featuring international stars and celebrities, including talents from Hollywood, TVB, K-POP, and local Malaysian celebrities. Leveraging Astro’s multi-platform ownership—encompassing Radio, TV, Magazines, and Digital channels—I collaborated with each platform to execute impactful events, campaigns, and TV commercials (TVCs).As part of my role, I also oversaw Astro Circle's public relations efforts, working with both in-house and external media owners and organizing networking events to strengthen partnerships with traditional media outlets.Loyalty Program DevelopmentLoyalty Pillar 1: Events & Experiences-Organized on-ground events, carnivals, roadshows, immersive artist meet & greets, and feedback surveys-Managed the Astro Circle exclusive mailbox and communication materials to enhance customer engagementLoyalty Pillar 2: Benefits & Privileges-Oversaw the distribution of Astro View Magazine and curated exclusive discounts, offers, and giveaways (concert and movie tickets) for loyal customersLoyalty Pillar 3: Astro Circle Points (ACP)-Spearheaded 13 workstreams, spanning business, product, and web development, to launch and manage the Astro Circle Points (ACP) program-Directed the development of the ACP currency scheme engine, redemption portal, and fulfillment agency partnerships for seamless customer rewards

In this role, I supported the Research Director in conducting consumer market research for a portfolio of international clients, including prominent Fortune 500 companies such as Coca-Cola, McDonald’s, Mercedes-Benz, Li-Ning, Reebok, Disney, Diageo, Adidas, Nike, Lexus, Tiffany & Co., Levi’s, and L’Oréal. This position provided me with significant international exposure and allowed me to develop advanced professional skills in managing high-profile clients and delivering impactful insights in one of the world’s most dynamic markets.

In this role, I was responsible for organizing and executing qualitative research projects for a diverse range of clients, including DiGi, Honda, Reckitt Benckiser, Nestlé, Nokia, Samsung, Astro, Astro Radio, BAT, Disney, PMI, ING Insurance, GAB, and Diageo. This position allowed me to hone my expertise in qualitative research methodologies while delivering actionable insights for top-tier global brands.*TNSRI (previously known as Research International, a WPP Group)