After coming to terms with the fact that I would never be the Yankees next shortstop, I turned my attention to fantasy baseball. Managing a virtual team for a few bucks might seem uneventful on the surface, but it taught me the art of analyzing stats, spotting opportunities, and making data-driven decisions—skills that naturally led me to a career in Pay-Per-Click (PPC) advertising.Over the past decade, I’ve honed my expertise as a Paid Search professional across both in-house and agency roles, handling a diverse range of accounts and optimizing campaigns with multimillion-dollar budgets. I’m well-versed in both Google and Microsoft Ads, and I leverage powerful tools like Tableau, Power BI, and Looker to drive results that matter.When I'm not analyzing search terms or testing new ad copy, you can find me at the gym, on the golf course, or in a window seat above the clouds. I’m always open to meeting new people and expanding my expertise in the ever-evolving world of Digital Marketing.