• Designed and implemented personalized fitness training and coaching programs tailored to individual client needs and goals, fostering achievement of fitness objectives and overall health improvement.• Developed data-driven workout plans and nutrition recommendations based on client biometrics, fitness levels, and dietary preferences, ensuring program efficacy and continuous progress optimization.• Implemented a data-driven feedback loop through fitness assessments and data analysis, resulting in a 20% increase in client satisfaction and retention.• Spearheaded social media marketing initiatives, crafting engaging content across platforms to expand brand visibility and attract new clients.• Leveraged data analytics tools to measure and optimize social media campaigns, driving a 15% growth in online engagement and a 30% increase in client inquiries.• Developed persuasive ad copy and targeted visuals based on demographic data analysis, maximizing ad spend and achieving a 25% increase in leads.• Conducted A/B testing and interpreted data to inform data-driven decisions, leading to improved business efficiency and resource allocation.

Managed a diverse portfolio of Fortune 500 clients (B2C, E-commerce, B2B) with media budgets from $50,000 to $80 million. Demonstrated exceptional client management by handling 12+ clients simultaneously and fostering strong relationships focused on achieving clear performance objectives.Increased efficiency and data accuracy by developing and implementing sustainable data solutions, automating collection and analysis.Empowered strategic decision-making by creating and maintaining a comprehensive reporting system of 50+ dashboards, integrating data across SEM/SEO, Paid Social, Programmatic, and Traditional channels within the last 24 months.Delivered actionable insights from complex data sets: Leveraged ETL, SQL, Domo, Funnel.io, and visualization tools (Domo, Looker Studio, Tableau) to create 40+ active client-facing dashboards for C-suite reporting.Ensured data integrity across multiple accounts: Collaborated with third-party vendors (Measured, IPSOS, TransUnion, Rockerbox) to maintain data accuracy for comprehensive reporting.

• Ensures integrity and accuracy of data, as I connect programmatic platforms, ad servers, and social platforms to client-facing dashboards. • Works closely with the programmatic, social, search, ad ops, and buying teams to relay the value of the data, how it should be presented both internally and to clients, and how to transform and manipulate data to meet the needs of different teams and strategies.

• Architected holistic advertising campaigns, wielding data-driven insights to manipulate and calculate pricing structures (CPM, CPC) for optimal campaign performance.• Maintained accurate and accessible customer data within order management and customer relationship management systems, ensuring data integrity for effective campaign targeting and reporting.• Provided expert consulting to sales teams on third-party ad serving solutions and rich media technologies, including the utilization of impression and click-through tracking pixels for campaign measurement.• Collaborated closely with sales teams to capture client needs and translate them into actionable campaign strategies, utilizing data analysis to recommend campaign modifications and optimizations based on KPI performance.• Implemented and analyzed diverse advertising campaigns across various platforms, including owned and operated websites (Google Ads Manager), CTV/OTT (Google Ads Manager and Madhive), programmatic display (Simplifi, Groundtruth, Amazon), and email (Site Impact).

• Developed and implemented comprehensive digital marketing strategies aligned with client business objectives. Conducted in-depth market research and competitor analysis to identify opportunities and optimize marketing efforts.• Planned, executed, and managed multi-channel marketing campaigns across various platforms, including Google Ads, social media, and content marketing. Utilized data-driven insights to optimize campaign performance and maximize ROI.• Created high-quality content, such as blog posts, articles, and social media content, to attract and engage target audiences. Optimized content for SEO to improve organic search visibility and drive website traffic.• Developed and implemented effective social media strategies to build brand awareness, increase audience engagement, and drive website traffic. Utilized social media analytics to measure campaign performance and make data-driven adjustments.• Conducted A/B testing experiments to optimize website elements, email campaigns, and ad creatives, resulting in significant improvements in conversion rates and user engagement.• Troubleshot GA4 and GTM implementation issues, ensuring accurate data collection and reporting.• Utilized Google Analytics, Google Ads, Meta Business Manager, and other analytics tools to track and measure campaign performance. Developed comprehensive reports to provide insights into key metrics, identify trends, and inform future marketing strategies.

• Secured 3 new sponsorships, generating an additional $10,000 in annual revenue.• Developed and executed high-impact sponsorship activations for key partners, achieving increased brand awareness by 8% & generated 112 qualified leads within half a season.• Negotiated and managed win-win sponsorship contracts, ensuring alignment with company goals and sponsor objectives.• Built and nurtured strong relationships with sponsors, fostering long-term brand loyalty and repeat business.• Tracked and analyzed sponsorship performance, maximizing ROI for both the company and sponsors.

• Cultivated and managed a high-volume client base of 50+ per week, providing exceptional sales and troubleshooting support. • Demonstrated strong autonomy and initiative, contributing to team success by leveraging expertise in sound pool design and maintenance principles. • Offered in-store customer support, including product recommendations, purchasing guidance, and promotional awareness campaigns. • Delivered comprehensive customer service, resolving inquiries and issues with a focus on satisfaction.

• Managed social campaigns to complete bi-weekly objectives including Instagram, Snapchat, Facebook, and Twitter• Managed social media accounts & timely uploaded content, while upholding WSU’s professional, and educational standards

• Created a Social Media Campaign for 2014/2015 Winter Organic Farmers Conference • Conducted market research using qualitative and quantitative methodology • Analyzed data & reported findings • Assisted in creating SEM/PPC Campaigns