Jeffrey Dillon Email & Phone Number

Madison, Wisconsin, US

Launch & lead the Digital Experience Center of Excellence that will drive the digital vision and execution for our digital marketing, media, and development.

Madison, Wisconsin, US

Responsible for developing CUNA Mutual Group’s Digital Direct-to-Consumer business. This includes digital marketing, development, and analytics as we evaluate viable digital media tactics to reach consumers, the content to engage them, and the digital experiences that will serve our sales, servicing, and analytical needs.

Chicago, IL, US

• Led the expansion of what has traditionally been a brick-and-mortar organization into digital products and marketing—including the development of the mobile app and website.
• Consolidated what were separate Media, Advertising, Retail Marketing, Digital Marketing, Social Media, Loyalty & Digital Product teams into a single Marketing & Digital Product team with shared goals and strategy

Mclean, VA, US

• [Capital One acquired HSBC Consumer Finance Division]
• Led development of mobile capabilities (and marketing those capabilities) for several million cardholders across twenty different retail partners by balancing the need for unique content for certain brands while.
• Mobilized the research, design, prototyping, and delivery of the point of sale tablet application for new card sales with leading retail partner.
• Fill product awareness gap by identifying appropriate media and marketing approaches to build customer excitement for new features and products
• Responsible for identifying, and implementing, new opportunities to improve mobile servicing, mobile acquisitions and other mobile tools to increase customer satisfaction and card usage.

London, GB

• [HSBC acquired Household Finance]
• Successfully managed internet banking platforms for personal, business and premier banking by overseeing digital development, marketing and in-store promotion of new features.
• Designed process to revamp the customer servicing platforms that had gone several years with limited updates. Redesign efforts included the redevelopment of wire transfers, bank-to-bank transfers, online registration.
• Led strategy, development, and rollout of the first mobile applications for digital sales and service.
• Reduced operating costs by 45% after creating and implementing a plan to integrate multiple standalone front end systems into a single entity without negatively impacting customer experience.

US

• Implementation of marketing and servicing strategies based on usage analysis resulted in significant increases in web site profitability and efficiency, including a 120% increase in online registration penetration.
• Created methodology to identify the incremental value added by customer online registration which allowed for more complete cost-benefit analysis of proposed efforts.
• Assisted Legal & Compliance teams in evaluation of risks associated with digital functionality.

US

• Coordinated all data related aspects of ongoing sales quality task force which monitored branch sales personnel for regulatory compliance.
• Assisted with the evaluation and remediation of issues found in various state, federal and internal audits.
• Designed and maintained product sales and profitability dashboards for faster credit quality strategy adjustments.

Juris Doctor

Bs Of Business, Decision Science & Marketing Analytics