Experienced brand leader with strategic strength in Marketing and Brand Building. My education and experience is in sales, marketing and entrepreneurship. Building authentic, compelling and profitable brands is my passion.My overriding belief is that doing well and doing good should never be mutually exclusive. We can build strong business' and strong communities hand in hand. My professional philosophy is that exciting and relevant brand building is achieved through genuine passion, community stewardship, participation, and understanding of the marketplace and consumer. Profitability comes from quality products, sustainable sales growth, strong margins and careful financial planning. I am steeped in B2C and B2B experience which has driven the year over year success and growth of prior projects such as All-City Cycles. A brand I created and led for over a decade. I am currently engaged as a founder and co-owner of Wilde Bicycle Company. Our meaningful difference is that not only do we deliver high end bicycles at affordable price points manufactured over seas, but we also create bicycles domestically through our own vertically integrated manufacturing. Our goal is to continue to push the cycling world toward a brighter, better and more inclusive future. I am also the founder of Holy Mountain USA, a small brand whose mission is to create the best possible versions of daily use items utilizing domestic small batch production, as well as Dusty Roads, an event company focused on immersive non-competitive cycling experiences. Our hallmark events are the Hodag Country Ramble and the Rough Stuff Rally. In addition to bicycles, I'm into motorcycles, classic 4x4s, and spending as much time in the woods as I possibly can. Occasionally I freelance as an advisor, content creator, and writer.