Jeffrey Hanafiah

Jeffrey Hanafiah Email and Phone Number

Chief Executive OfficerHospitality Industry Specialist @
Jeffrey Hanafiah's Location
Federal Territory of Kuala Lumpur, Malaysia, Malaysia
Jeffrey Hanafiah's Contact Details

Jeffrey Hanafiah personal email

About Jeffrey Hanafiah

• Developed and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services. • Develops and manages sales and marketing operating budget. • Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share. • Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends. • Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets. • Oversees and evaluates market research and adjusts marketing strategy to meet changing markets and competitive conditions. • Monitors competitor products, sales and marketing activities. • Establishes and maintains relationships with industry influencers and key strategic partners. • Guides preparation of marketing activity reports and presents to executive management.• Directs sales forecasting activities and sets performance goals accordingly. • Directs staffing, training, and performance evaluations to develop and control sales and marketing programs. • Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals. • Represents company at trade association meetings to promote product. • Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals. • Coordinates liaison between sales department and other sales related units. • Analyzes and controls expenditures of division to conform to budgetary requirements. • Assists other departments within organization to prepare manuals and technical publications. • Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion. • Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.

Jeffrey Hanafiah's Current Company Details
YAKOON INTERNATIONAL HOTEL & CO.

Yakoon International Hotel & Co.

Chief Executive OfficerHospitality Industry Specialist
Jeffrey Hanafiah Work Experience Details
  • Yakoon International Hotel & Co.
    Chief Executive Officer
    Yakoon International Hotel & Co. Feb 2020 - Present
    Saudi Arabia
    - Reporting directly to the Chairman, the DCEO will lead existing operations and will be responsible for launching new projects.- Provide leadership in the development of the organization’s Vision, Mission and goals.- The definition and implementation of the new group’s strategy with approval from the Chairman and Board of Director- The establishment of strategic relationships with key partners (i.e. developer, owns, local institutions, etc.)- Manage Organizational change to create a result –oriented culture within the group.- Develop the company’s business in terms of performance (i.e.KPI’S, etc.) by monitoring and maintaining profitability rations and return on investment- Review approved plans and budget as part of the planning and budgeting cycles and present recommendations to the Board of Directors as well as Executive committee.- Recommends yearly budget for Board of Directors approval and manages organization’s resources within those budget guidelines according to current laws and regulations
  • Providence Hospitality Sdn Bhd
    Chief Executive Officer
    Providence Hospitality Sdn Bhd Aug 2018 - Feb 2020
    Kuala Lumpur, Malaysia
    Responsible for the overall management, performance and execution of the different expertise and disciplines within each business unit.Responsible for driving the company to achieve and surpass sales, profitability, cash flow and business goals and objectivesProvide day-to-day leadership and management to help the operations organization achieve its overall plans making adjustments as necessary in response to business trends both internal and externalDeploy tools and methods to consistently improve customer satisfaction, reduce costs, and drive efficiencyMake the important decisions needed to ensure our business units consistently deliver services at paramount. Oversee business unit staff and service exspansionsGuide the implementation of technical and industrial synergies between business leaders in charge with each segment and other business unitsEnsure ongoing compliance with governance rules pertaining to each business unit.- Reporting directly to the Chairman, the CEO will lead existing operations and will be responsible for launching new projects.- Provide leadership in the development of the organization’s Vision, Mission and goals.- The definition and implementation of the new group’s strategy with approval from the Chairman and Board of Director- The establishment of strategic relationships with key partners (i.e. developer, owns, local institutions, etc.)- Manage Organizational change to create a result –oriented culture within the group.- Develop the company’s business in terms of performance (i.e.KPI’S, etc.) by monitoring and maintaining profitability rations and return on investment- Review approved plans and budget as part of the planning and budgeting cycles and present recommendations to the Board of Directors as well as Executive committee.- Recommends yearly budget for Board of Directors approval and manages organization’s resources within those budget guidelines according to current laws and regulations
  • Movie Animation Park Studios (Maps), Perak
    Chief Marketing Officer
    Movie Animation Park Studios (Maps), Perak Jan 2017 - Jul 2018
    Ipoh, Perak, Malaysia
    Movie Animation Park Studio of Perak is the upcoming theme park in Ipoh, Perak, Malaysia. Open in June 2017, which makes it the first fully animation-based theme park in Asia, attractions based on DreamWorks Animation, The Smurfs, The Croods and many more.Core responsibilities;1. Sales & Marketing 2. Sponsorship and Partnership3. Marketing & PR Communications 4. Marketing Campaigns & Analytics 5. Advertising Campaigns 6. Content Marketing 7. Customer Relationship Management 8. Marketing Automation 9. Growth Marketing Direct responsibility for sales, events, reservations & Online Marketing teams, direct reports are the respective heads of department & on-line marketing executives. Responsibilities driving revenues & results within the transient, group & working with the revenue manager to ensure effective strategies are in place to manage business mix & maximize pricing in line with yielding strategies, whilst also working to improve the market share position of the Theme Park. Propose and setting budget & strategy to Board of Directors monthly. Preparation of monthly, quarterly and yearly revenue budget, forecasting by day rate plan & market segment, also ensuring correct daily positioning & status of theme park vs competitor set. Monthly, quarterly and Annual execution of MAPS digital mrktg plan in line with budget. Plan involves the creation of advertisements, direct mail campaigns, digital marketing, SEO and SEM, on line initiatives, TV & RADIO campaigns, media domestic and international platform and the production of the required collateral, whilst with the PR team to ensure all opportunities are seized for additional MAPS exposure.Skills Set1. Sales & Marketing 2. Preparing Forecast & Budget3. Digital Marketing4. Marketing Management5. On Line Marketing6. B2B & B2C7. e-Commerce/ On Line Business8. Sales & Media Marketing9. Social Media Marketing10. Managing Regional Corporate Office11. Sponsorship and Partnership 12. PR & Communication
  • Sutera Harbour Resort
    Director Of Sales And Marketing
    Sutera Harbour Resort Apr 2016 - Aug 2016
    Sutera Harbour Resort Kk, Sabah
    Responsible for Sutera Harbour KL and Singapore Sales office.Direct responsibility for sales, events, reservations & Online Marketing teams, direct reports are the respective heads of department & on-line marketing executive.Responsibilities include driving revenues & results within the transient, group & working with the revenue manager to ensure effective strategies are in place to manage business mix & maximize pricing in line with yielding strategies, whilst also working to improve the market share position of the Hotel. Experience in setting budgets & strategy have on several occasions support and prepared the annual room’s revenue budget, forecasting by day rate plan & market segment, also ensuring correctly daily positioning & status of hotel within the market place. Annual execution of the hotel marketing plan in line with budget. The plan involves the creation of advertisements, direct mail campaigns, on line initiatives and the production of the required collateral, whilst also working with the PR team to ensure all opportunities are seized for additional Hotel exposure.
  • Sunway Resort Hotel & Spa
    Director Of Sales Marketing
    Sunway Resort Hotel & Spa Mar 2015 - Mar 2016
    Kuala Lumpur, Malaysia
    1) Developed and implements strategic marketing & sales plans, forecasts to achieve corporate objectives.2) Develops and manages sales/marketing operating budgets3) Plans and oversees advertising & promotion activities including print, online, electronic media, and direct mail.4) Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.5) P&L ratio and market share in relation to preset standards and industry and economic trends.6) Effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.7) Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.8) Competitor products, sales and marketing activities.9) Establishes and maintains relationships with industry influencers and key strategic partners.10) Guides preparation of marketing activity reports and presents to executive management.11) Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.12) Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.13) Directs sales forecasting activities and sets performance goals accordingly.14) Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.15) Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.16) Represents company at trade association meetings to promote product.17) Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals18) Coordinates liaison between sales department and other sales related units.18) Sales Process 19) Leadership20) Interpersonal Communication 21) Staff Trainning
  • Sunway Resort Hotel & Spa
    Director Of Business Development
    Sunway Resort Hotel & Spa Feb 2013 - Feb 2015
    Sunway Petaling Jaya, Malaysia
    Heading the sales team of 17 Managers with 5 Hotels and 1234 bedrooms and 55 Combination of Meeting Rooms Convention Centre. Managing the Corporate Sales and Leisure Sales.Responsibilities include driving revenues & results within the transient, group & working with the revenue manager to ensure effective strategies are in place to manage business mix & maximize pricing in line with yielding strategies, whilst also working to improve the market share position of the Hotel. Experience in setting budgets & strategy have on several occasions support and prepared the annual room’s revenue budget, forecasting by day rate plan & market segment, also ensuring correctly daily positioning & status of hotel within the market place.
  • Sunway Resort Hotel & Spa
    Director Of Sales
    Sunway Resort Hotel & Spa Jul 2010 - Jan 2013
    Petaling Jaya
    Create and implement short and long-term marketing strategies to meet sales team goals and annual sales targetsActively seek new business using marketing campaigns, telemarketing, e-commerce, site visits, and other methods.Hire, train, and motivate your team to provide better customer service to your clients.Generate new business while also increasing customer loyalty by cultivating long-term relations with patrons.Evaluate market trends to determine pricing to balance costs, competition, and supply and demand.Prepare accurate and complete sales reports documenting marketing budgets, current market share, direct sales, and outline marketing plans.
  • Sunway Resort Hotel & Spa
    Assistant Director Of Sales
    Sunway Resort Hotel & Spa Feb 2009 - Jun 2010
    Petaling Jaya
    Create and implement short and long-term marketing strategies to meet sales team goals and annual sales targetsActively seek new business using marketing campaigns, telemarketing, e-commerce, site visits, and other methods.Hire, train, and motivate your team to provide better customer service to your clients.Generate new business while also increasing customer loyalty by cultivating long-term relations with patrons.Evaluate market trends to determine pricing to balance costs, competition, and supply and demand.Prepare accurate and complete sales reports documenting marketing budgets, current market share, direct sales, and outline marketing plans.
  • Sunway Resort Hotel & Spa
    The Villas - Senior Sales Manager
    Sunway Resort Hotel & Spa Nov 2005 - Jan 2009
    Petaling Jaya
  • Desaru Impian Resort
    Director Of Entertainment & Recreation
    Desaru Impian Resort 1999 - Jun 2002
    Johore, Malaysia
    Head of Entertainment and Recreation managing a large team of 80 executives. The concept of this hotel is 20% Club Med concept with parade in the afternoon and shows in the evening. Main market is Singapore Corporate & Leisure segments.
  • Sunway Resort Hotel & Spa
    Senior Sales & Marketing Manager
    Sunway Resort Hotel & Spa Feb 1996 - Nov 1999
    Petaling Selangor Darul Ehsan
    Responsible for the setting up of the Travel TradeResponsible for contracting with local and international agentsResponsible for creating special packages by market segmentsResponsible for tactical promotion by quarterResponsible for emerging market Middle east and Europe marketResponsible to expand the Australia MarketResponsible to expand the Russian Market Responsible for the Asia MarketResponsible for the India sub-continent MarketTrade Show attended:Asian Tourism Forum (ATF)Arabian Travel Mart Dubai - UAEITB International Tourisme Borse Berlin
  • Cleb Mediteranean
    Gentile Oganiser (G.O)
    Cleb Mediteranean 1989 - 1992
    A true experience working with Club Med it transformed your inner abilities in office administration, water and land sports, acting/theatre and many more values. It was certainly a process of discovering yourself and make the best of it.

Jeffrey Hanafiah Skills

Hotel Management Yield Management Hotels Revenue Analysis Resorts Hospitality Hospitality Industry Hospitality Management Pre Opening Rooms Division Tourism Event Management Food And Beverage Hotel Booking Leisure Front Office Opening Hotels Online Travel Customer Satisfaction Restaurants Property Management Systems Food Budgets Banquets Sales Management Leisure Travel Micros Restaurant Management Fine Dining Catering Opera Travel Management Income Statement Menu Development Online Marketing Public Relations Cost Control Incentives Reservation Incentive Travel Corporate Events Tour Operators Destination Marketing Sales Revenue Forecasting Up Selling Trade Shows Market Planning Employee Training E Commerce

Jeffrey Hanafiah Education Details

Frequently Asked Questions about Jeffrey Hanafiah

What company does Jeffrey Hanafiah work for?

Jeffrey Hanafiah works for Yakoon International Hotel & Co.

What is Jeffrey Hanafiah's role at the current company?

Jeffrey Hanafiah's current role is Chief Executive OfficerHospitality Industry Specialist.

What is Jeffrey Hanafiah's email address?

Jeffrey Hanafiah's email address is je****@****hoo.com

What schools did Jeffrey Hanafiah attend?

Jeffrey Hanafiah attended Ucl, Ucl, Uow Malaysia Kdu College Damansara, St. Johns Institution.

What are some of Jeffrey Hanafiah's interests?

Jeffrey Hanafiah has interest in Water And Land Sports, Chronograph Watches, Hightech Gadgets.

What skills is Jeffrey Hanafiah known for?

Jeffrey Hanafiah has skills like Hotel Management, Yield Management, Hotels, Revenue Analysis, Resorts, Hospitality, Hospitality Industry, Hospitality Management, Pre Opening, Rooms Division, Tourism, Event Management.

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