• Key part of the buying team for this nationally known, multi-million dollar New York City shoe retailer. Involved in the planning and implementation of advertisements, merchandise assortment, financial planning, and trend identification. Gained a better understanding of consumer desires and trend direction through direct interaction as a sales associate with customers.• Increased gross margin by making off-price purchases.• Integral part of website management team. Managed all aspects of company website’s content and appearance, such as product placement and item descriptions. Uploaded styles to and managed inventory and pricing for the company’s multi-million dollar presence on Amazon. Became skilled in the use of Magento for company site.• Instrumental in launching of new company website, leading to a 40% increase in sales.

• Increased sales by 500% in the New York Metropolitan Territory, of dual genders, to $3,000,000 in initial 18 months. Opened 65 creditworthy accounts in the same time period. Expanded the distribution of the Men’s Product to all Nordstrom doors.

• Traveled New York, New Jersey, and Connecticut, selling over $2 million of better grade Men’s and Women’s Footwear. Serviced national accounts and independents. Established account base for over $1 million in prior merchandise that did not interrupt national distribution.

• Traveled the Maine to Virginia territory, selling the Men’s Collection. Reestablished and expanded distribution base. Added National Accounts (200 Footlocker doors) to the Branded Division and all Brooks Brothers Stores to the First Cost Division.

• Traveled the Northeast territory for this better grade Men’s Footwear Company, selling casual and dress shoes to major department stores, specialty chains, and independent shoe stores. Increased sales by 48%. Increased account base by 40%.

• Serviced the corporate buying offices and all greater New York area major department stores with the Adult (Men’s and Women’s) Shoe Division, including various additional key accounts. Territory exceeded $6 million in sales.

• Reestablished national distribution by utilizing working relationships with key accounts and corporate buying offices. Added profitable first cost division.

• Responsible for all major New York department stores and numerous independents, totaling 150 accounts.

• Achieved an 11% sales increase in 1985 and a 20% sales increase in 1986 for the $6 million Women’s Salon Shoe Area through the development and execution of merchandise, assortment planning, and European travel.• Increased gross margin to 46.5% and reduced inventory shortage to below .5%.