Senior Principal
Ocb Financial
Greater Nashville Area, Tn
Responsible for rebranding and implementing new structure for an existing credit union. Add new products & services for growth and revenue. Introduce new programs for consumers and businesses members. Added the following services debit cards, mobile banking, online banking, remote deposit capture, credit cards and mortgage lending. Responsible for all marketing, lending, deposit, investments and business development. LENDING:Increased lending by 40% by adding new products and implementing a new platform and improved underwriting guidelines. Increased the number of new loans by 20% to add to the membership count.Implement new credit card and mortgage referral program.Deposits:Implemented new deposit structure for CD, IRA and checking accounts. Added member benefits to drive membership growth for new and existing members. Expanding service to existing members to increase wallet share and bring in new deposits. Created student banking program to appeal and retain new relationships as each students grows. Implemented deposit campaigns to increase deposits and wallet share.Services: Add debit card program through CO-OP while creating a new partnership with MasterCard. Added Mobile and Online banking platforms along with Remote Deposit Capture to make banking more convenient and efficient. This allow us to better compete in the current marketplaceSales & Business Development:Added sales program to promote growth and accountability for new members, loans, deposits and referrals. Created goals for new member, deposits, referral growth and retention. Implemented relationship banking program to companies with 500 and fewer employees to promote group banking which drives membership, deposit and referral growth.